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Amazon Video Event

Amazon will be outlining its latest strategy for online video on Wednesday, April 2. A media streamer to compete with Chromecast, Roku, and Apple TV is widely expected to be announced.

  • joan.solsman 4/2/2014 3:03:00 PM
    Netflix decided it would be focusing on orignals like House of Cards instead, a tack that Amazon has been chasing too since that show became a hit
  • joan.solsman 4/2/2014 3:03:16 PM
    Welcome to everyone, from Peter Larsen
  • joan.solsman 4/2/2014 3:03:41 PM
    Chart of Amazon's digital video usage -- big tick up, but no numbers
  • David Carnoy 4/2/2014 3:03:51 PM
    Talking numbers -- big ramp up in users of Amazon Video. Hockey stick growth.
  • joan.solsman 4/2/2014 3:03:52 PM
    350% growth, he says now
  • sarahtew 4/2/2014 3:03:56 PM
  • sarahtew 4/2/2014 3:03:57 PM
  • joan.solsman 4/2/2014 3:04:08 PM
    Netflix is also investing, they have more than 44m subscribers, Larsen says
  • joan.solsman 4/2/2014 3:04:44 PM
    Hulu is investing too, he says.
    It's clear customers love this content, and they're watching on streaming media devices. We're selling millions of these devices, and we hear about what isn't working
  • sarahtew 4/2/2014 3:04:52 PM
  • sarahtew 4/2/2014 3:04:54 PM
  • joan.solsman 4/2/2014 3:05:08 PM
    Larsen: Search is too hard, customers say. Especially if you're not looking for best sellers.
  • sarahtew 4/2/2014 3:05:19 PM
  • David Carnoy 4/2/2014 3:05:20 PM
    Amazon has invested big in video -- and selling millions of streaming media devices. They get tons of feedback from customers about those devices.
  • joan.solsman 4/2/2014 3:05:35 PM
    He walks us through a search on Roku, you have to hunt and click with a four-direction pointer
  • sarahtew 4/2/2014 3:05:46 PM
  • joan.solsman 4/2/2014 3:06:00 PM
    Customers hate have to search by inputting one letter at a time, Larsen says.
  • David Carnoy 4/2/2014 3:06:11 PM
    Hints of possible keyboard option?
  • joan.solsman 4/2/2014 3:06:20 PM
    The second customer complaint is around performance, according to the exec
  • joan.solsman 4/2/2014 3:06:38 PM
    The dreaded spinner, in other words
  • sarahtew 4/2/2014 3:06:43 PM
  • sarahtew 4/2/2014 3:06:44 PM
  • David Carnoy 4/2/2014 3:07:13 PM
    Complaint is apps like Netflix are too slow in launching. My Roku 3 is pretty quick, however.
  • joan.solsman 4/2/2014 3:07:17 PM
    Amazon is putting reviews of competitor devices submitted to Amazon to support the problems with the products
  • sarahtew 4/2/2014 3:07:30 PM
  • joan.solsman 4/2/2014 3:07:35 PM
    Third complaint from customers: closed ecosystem. This is a shot at Apple TV.
  • David Carnoy 4/2/2014 3:07:46 PM
    Going after Chromecast performance a bit with user comment. Little jab.
  • sarahtew 4/2/2014 3:08:06 PM
  • sarahtew 4/2/2014 3:08:08 PM
  • David Carnoy 4/2/2014 3:08:12 PM
    Now a jab at Apple TV for being a "closed environment."
  • joan.solsman 4/2/2014 3:08:32 PM
    We're getting to see disgruntled customer reviews for Chromecast, Roku, Xbox One, etc.
  • sarahtew 4/2/2014 3:08:34 PM
  • joan.solsman 4/2/2014 3:09:04 PM
    These three problems -- search, performance, closed ecosystem -- means "we need to invent and simplify on behalf of customers," he says
  • John Falcone 4/2/2014 3:09:15 PM
    [Love the "tree in a jar" image for "closed ecosystem"]
  • sarahtew 4/2/2014 3:09:22 PM
  • sarahtew 4/2/2014 3:09:23 PM
  • joan.solsman 4/2/2014 3:09:58 PM
    Now Larsen is complaining about having to turn off his electronic devices before flights -- he says Amazon led the drive to get the policy changed
  • David Carnoy 4/2/2014 3:10:08 PM
    Talking about innovations in other Kindle products. Long battery life. Mayday button on new Fires....
  • joan.solsman 4/2/2014 3:10:19 PM
    He highlights Mayday as an example of Amazon superior customer support
  • sarahtew 4/2/2014 3:10:31 PM
  • David Carnoy 4/2/2014 3:10:39 PM
    "Reduced frustrations" from Mayday use.
  • joan.solsman 4/2/2014 3:10:57 PM
    How do we make the complexity disappear? We created an experience that uses state of the art power and performance in the state of simplicity, he says
  • David Carnoy 4/2/2014 3:11:04 PM
    All about simplicity in the living room (for new video product).
  • joan.solsman 4/2/2014 3:11:08 PM
    Introducing Amazon Fire TV
  • joan.solsman 4/2/2014 3:11:15 PM
    It looks exactly like Apple TV
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