Amazon press conference | CNET

Amazon press conference

Live from Santa Monica, Amazon is holding a press conference where it's widely expected the company will announce new Kindle Fire tablets and Kindle e-readers.

  • James Martin 9/6/2012 6:46:30 PM
  • Jay Greene 9/6/2012 6:46:45 PM
    That's a ways off. But, I guess it will come in time for the holidays.
  • Jay Greene 9/6/2012 6:47:04 PM
    "How are these prices possible?" Bezos asks.
  • James Martin 9/6/2012 6:47:20 PM
  • David Carnoy 9/6/2012 6:47:28 PM
    Special offers version? These don't seem to be ad-supported.
  • Jay Greene 9/6/2012 6:47:53 PM
    Of course, Amazon hopes to sell content to users to make money. "We want to make money when people USE our devices, not when people BUY our devices," Bezos said
  • James Martin 9/6/2012 6:47:58 PM
  • Jay Greene 9/6/2012 6:48:12 PM
    "We don't need you on the upgrade treadmill." Bezos
  • Jay Greene 9/6/2012 6:48:45 PM
    The company doesn't need folks to buy the latest device. It just needs folks to buy more books, movies and games.
  • David Carnoy 9/6/2012 6:49:13 PM
    It's all about people using the devices and buying things on them. The vaunted Amazon ecosystem. Not about making money on the devices themselves.
  • James Martin 9/6/2012 6:49:16 PM
  • Jay Greene 9/6/2012 6:49:34 PM
    Of course, this is the way Amazon hopes to compete with Apple.
  • James Martin 9/6/2012 6:50:04 PM
  • David Carnoy 9/6/2012 6:50:06 PM
    Not the razor/razor-blade model, according to Bezos.
  • James Martin 9/6/2012 6:50:28 PM
  • Jay Greene 9/6/2012 6:50:33 PM
    Bezos points out that the most popular price point for a tablet is $499. That's an iPad 3, of course.
  • David Carnoy 9/6/2012 6:50:53 PM
    OK, looks like there's a high-end version of the Fire...
  • James Martin 9/6/2012 6:50:57 PM
  • Jay Greene 9/6/2012 6:51:06 PM
    So the Amazon team thought about what they could put into a device for $499.
  • David Carnoy 9/6/2012 6:51:24 PM
    "Ultimate tablet feature -- 4G LTE wireless."
  • Jay Greene 9/6/2012 6:51:31 PM
    The only thing they thought would justify that is 4G LTE wireless.
  • Jay Greene 9/6/2012 6:51:52 PM
    Created their own wireless modem to handle it.
  • James Martin 9/6/2012 6:51:54 PM
  • David Carnoy 9/6/2012 6:52:01 PM
    Engineered their own wireless modem, one that's smaller. All 10 bands.
  • Jay Greene 9/6/2012 6:52:37 PM
    Fire HD in 8.9" with 32 gb and 4G LTE is $499
  • David Carnoy 9/6/2012 6:52:38 PM
    Deal on data plan...
  • James Martin 9/6/2012 6:52:53 PM
  • Jay Greene 9/6/2012 6:52:57 PM
    The dataplan is $50 a year with 250 mb a month
  • David Carnoy 9/6/2012 6:53:06 PM
    $50 a year for 250MB a month...
  • James Martin 9/6/2012 6:53:16 PM
  • David Carnoy 9/6/2012 6:53:36 PM
    You ain't streaming video with that plan.
  • James Martin 9/6/2012 6:53:45 PM
  • Jay Greene 9/6/2012 6:53:57 PM
    Bezos compares it to an iPad 3 with 4G. $959 total for the first year with an iPad, $549 for the Kindle Fire HD 4G LTE.
  • Jay Greene 9/6/2012 6:54:03 PM
    Ships Nov. 20.
  • Jay Greene 9/6/2012 6:54:22 PM
    And we're done.
  • Jay Greene 9/6/2012 6:54:30 PM
    A lot to digest there.
  • David Carnoy 9/6/2012 6:54:34 PM
    That's it, folks. We will now go play with the devices.
  • Jay Greene 9/6/2012 6:54:49 PM
    One thing that did not happen was a phone. There was some rumor about that. Turns out it was untrue.
  • David Carnoy 9/6/2012 6:54:50 PM
    Thanks for following along and commenting.
  • James Martin 9/6/2012 6:55:00 PM
  • Jay Greene 9/6/2012 6:55:10 PM
    The larger devices were a bit of a surprise.
  • John Falcone 9/6/2012 6:55:38 PM
    That's an understatement.
  • justin 9/6/2012 6:55:41 PM
    How long until we can ORDER it?!
  • Jay Greene 9/6/2012 6:55:42 PM
    And a $499 device was a surprise. Amazon has so far played in the lower price arena.
  • Jay Greene 9/6/2012 6:56:15 PM
    The smaller Fire will ship Sept. 14, the larger models ship Nov. 20.
  • Jay Greene 9/6/2012 6:57:09 PM
    One thing Amazon didn't do was keep folks guessing about pricing and availability. Customers now know what's coming, when it's coming and what it will cost.
  • Doug Turner 9/6/2012 6:57:11 PM
    $499 is a FAIL. The $299 8.9" looks good.
  • Andrew 9/6/2012 6:57:30 PM
    I think they announced the $499 in order to anchor people to the higher price so they will more likely buy the $299 version. Its a psychological principle in pricing products.
  • Jay Greene 9/6/2012 6:57:34 PM
    Bezos didn't talk about international markets or when devices will be available there.
  • satchgraham 9/6/2012 6:57:47 PM
    I wonder if the 250mb/no excludes amazon purchases? If so - you could download a movie while you were at the airport and watch on the plane, Can't do that now unless the airport has free wi-fi (not everywhere).
  • James 9/6/2012 6:58:10 PM
    Is the Kindle Fire HD 4G LTE only available in the 8.9" version or will the 7" version also do 4G LTE?
  • Aaron 9/6/2012 6:58:16 PM
    Is the 7 inch Fire HD also 1920 x 1200? They never confirmed that
  • Jay Greene 9/6/2012 6:58:44 PM
    Interesting to me that Bezos didn't talk much about the front-facing camera. That could be a big benefit for folks who Skype. Perhaps the Skype app isn't ready.
  • Jay Greene 9/6/2012 6:59:32 PM
    Bezos didn't say who the wireless provider is. He didn't mention the underlying operating system, though it's presumably Android that Amazon engineers have reskinned.
  • Hashref 9/6/2012 6:59:46 PM
    Fire users in the past have simply used WiFi. There are a ton of hotspots and when used at home WiFi blows away 4G.
    They are obviously replacing whispernet with the 4G LTE version. Just doesn't seem worth the 200 dollar price hike to me.
  • Bri 9/6/2012 7:00:06 PM
    No external volume buttons and still no SD slot? How much space is for user content I wonder.
  • Jay Greene 9/6/2012 7:01:11 PM
    That's it from here folks. Hope you enjoyed the show. Kudos to James Martin for the great shots, and David Carnoy for the insightful color commentary. Check back with CNET as my colleagues review the new Kindles.
  • David Hamilton 9/6/2012 7:05:10 PM
    OK, folks, we're out of here. Thanks for tuning in, and we'll see you around the Internet.
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