Amazon's Smartphone Event | CNET

Amazon's Smartphone Event

Join CNET for coverage from Amazon's event, starting at 10:30 a.m. PT on Wednesday, where the online retailer is widely expected to unveil its first smartphone. Our live blog will kick off about an hour beforehand and will bring you news updates, photos, and commentary.

  • James Martin 6/18/2014 6:16:30 PM
  • Roger Cheng 6/18/2014 6:16:54 PM
    Vivino uses Firefly, but using their own image recognizer and wine label database.
  • Jessica Dolcourt 6/18/2014 6:16:57 PM
    "Cheetos are delicious, but I do not think we need any advanced computer science to tell us that they aren't nutritious. They are day-glow orange." _ Bezos, talking about MyFitnessPal's example image of a pack of Cheetos.
  • Roger Cheng 6/18/2014 6:17:02 PM
    The Firefly SDK is available immediately, he says.
  • Roger Cheng 6/18/2014 6:17:13 PM
    Roll TV ad for Firefly and Fire Phone.
  • James Martin 6/18/2014 6:17:26 PM
  • James Martin 6/18/2014 6:17:48 PM
  • Jessica Dolcourt 6/18/2014 6:17:56 PM
    I could definitely see the developer community getting behind Firefly. It's not really augmented reality, but it is potentially real-world useful.
  • Roger Cheng 6/18/2014 6:17:58 PM
    Now for something else that's a little different, he says.
  • Roger Cheng 6/18/2014 6:18:05 PM
    He points to work of flat art.
  • James Martin 6/18/2014 6:18:05 PM
  • Roger Cheng 6/18/2014 6:18:18 PM
    In the 14th century, geometric perspective was developed.
  • Roger Cheng 6/18/2014 6:18:23 PM
    Okay, 3D, here we come.
  • James Martin 6/18/2014 6:18:31 PM
  • Roger Cheng 6/18/2014 6:18:42 PM
    Almost every painting we see makes use of geometric perspective, he says.
  • James Martin 6/18/2014 6:18:58 PM
  • Jessica Dolcourt 6/18/2014 6:19:16 PM
    So it sounds like Firefly can also narrate for you, docent-style.
  • Roger Cheng 6/18/2014 6:19:17 PM
    Cue another video about perspective and 3D imaging.
  • James Martin 6/18/2014 6:19:54 PM
  • Jessica Dolcourt 6/18/2014 6:19:56 PM
    Nope, this is the 3D interface that was rumored...
  • Roger Cheng 6/18/2014 6:20:09 PM
    The video explains how the picture needs to know where you are and how you're looking at it for it to be true 3D.
  • James Martin 6/18/2014 6:20:13 PM
  • James Martin 6/18/2014 6:20:27 PM
  • Jessica Dolcourt 6/18/2014 6:20:36 PM
    Here's the 3D interface!
  • Roger Cheng 6/18/2014 6:20:40 PM
    We call this Dynamic perspective, he says.
  • Roger Cheng 6/18/2014 6:20:51 PM
    The image changes as you move your phone and your perspective.
  • James Martin 6/18/2014 6:20:59 PM
  • Roger Cheng 6/18/2014 6:21:11 PM
    Bezos shows off a lock screen with the Egyptian pyramids and ruins, then a forrest.
  • James Martin 6/18/2014 6:21:26 PM
  • Roger Cheng 6/18/2014 6:21:49 PM
    The images do look a lot better than they have in past 3D phones.
  • James Martin 6/18/2014 6:22:00 PM
  • Roger Cheng 6/18/2014 6:22:09 PM
    Bezos pulls up a map application.
  • James Martin 6/18/2014 6:22:28 PM
  • Jessica Dolcourt 6/18/2014 6:22:33 PM
    I have to say, the 3D UI looks really awesome in this demo, so far seen on a lock screen and maps.
  • Roger Cheng 6/18/2014 6:22:40 PM
    He zooms into the Empire State Building and moves his phone around to get a 3D image of the building.
  • Roger Cheng 6/18/2014 6:22:59 PM
    It's interesting he pulls up the map app -- mapping was considered a weaker point in this potential offering.
  • Jessica Dolcourt 6/18/2014 6:23:00 PM
    The graphics look deep and engaging, and pretty serene on that forest!
  • James Martin 6/18/2014 6:23:00 PM
  • James Martin 6/18/2014 6:24:05 PM
  • Jessica Dolcourt 6/18/2014 6:24:06 PM
    Amazon does not appear to be repeating the sins of the past at all with this interpretation of 3D.
  • Roger Cheng 6/18/2014 6:24:10 PM
    You can tilt your phone to move the map around. "You don't have to teach someone to do that. That's just how physical objects behave," he says.
  • Jessica Dolcourt 6/18/2014 6:24:47 PM
    Sensors mean that tilting the phone in directions to get a better look at, say, the street name and Yelp reviews should feel more natural because, as Bezos says, it's how objects behave in the real world.
  • Roger Cheng 6/18/2014 6:24:56 PM
    A gentle tilt will pull up Yelp info and reviews on the map.
  • Roger Cheng 6/18/2014 6:25:30 PM
    Bezos pulls up a line of dresses. By tilting the phone, you can scroll through the different dresses.
  • Roger Cheng 6/18/2014 6:25:44 PM
    You can also tilt to zoom the image.
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