Apple October 16 iPad event | CNET

Apple October 16 iPad event

Apple is hosting an event to show off its newest devices and computer operating system.

  • Shara Tibken 10/16/2014 4:52:29 PM
    Apple is holding the event at the Town Hall auditorium at its headquarters in Cupertino, Calif. The venue seats a few hundred people, much less than the 2,000 or so present at the September launch of the iPhone 6 and Apple Watch at the Flint Performing Arts Center.
  • Shara Tibken 10/16/2014 4:52:35 PM
    A few words about Town Hall: This is the room where former CEO Steve Jobs introduced the first version of Mac OS X in March 2001 and the first iPod in October of that year. And it’s where he held his famous “antennagate” press event about the iPhone 4’s cellular connectivity issues in July 2010.
  • Tim Stevens 10/16/2014 4:53:35 PM
  • Tim Stevens 10/16/2014 4:53:44 PM
  • Shara Tibken 10/16/2014 4:53:47 PM
    There were posters outside the room of Steve Jobs, as well as a quote: "If you do something and it turns out pretty good, then you should do do something else wonderful, not dwell on it for too long. Just figure out what's next."
  • Tim Stevens 10/16/2014 4:53:52 PM
  • Tim Stevens 10/16/2014 4:54:38 PM
  • Shara Tibken 10/16/2014 4:55:09 PM
  • Shara Tibken 10/16/2014 4:55:36 PM
  • Shara Tibken 10/16/2014 4:55:50 PM
  • Shara Tibken 10/16/2014 4:56:12 PM
    We're getting the warning this will start soon.
  • Tim Stevens 10/16/2014 4:56:19 PM
  • Shara Tibken 10/16/2014 4:56:22 PM
    Town Hall is a notable location and has a lot of history for Apple. But in terms of product news in recent times, it’s been used for what some consider the lesser events. Apple most recently used Town Hall for its iPhone 5S and 5C launch a year ago, and the iPhone 4S event in the fall of 2011. Those devices were incremental updates rather than the a major upgrade like the 4, 5 and 6.
  • Shara Tibken 10/16/2014 4:56:28 PM
    Today’s probably not going to be much different. We’re not expecting any huge surprises or major new products. We’ll likely see an updated iPad Air tablet, some new Macs and the introduction of Mac OS 10.10 Yosemite software. We also will probably hear more about Apple Pay, the mobile payments service announced at the iPhone 6 event last month.
  • Shara Tibken 10/16/2014 4:56:32 PM
    In terms of the new 9.7-inch iPad, we’ll likely see a gold version that adds the TouchID fingerprint sensor already in the iPhone. We could also see an antireflective coating on the tablet, a faster processor and a thinner and lighter design.
  • Shara Tibken 10/16/2014 4:56:38 PM
    The iPad Mini probably won’t get much attention today, but it should see some smaller updates, as well.
  • Shara Tibken 10/16/2014 4:56:47 PM
    But don’t hold your breath for a bigger, so-called “iPad Pro” today. That probably won’t go on sale until next year -- at least that’s what we’re hearing from analysts.
  • Shara Tibken 10/16/2014 4:56:52 PM
    Apple accidentally posted screenshots of the new iPad Air 2 and iPad Mini 3 (or so they appear to be called) on Wednesday. Images of the two devices were revealed in an official user guide to Apple’s iOS 8 operating system for iBooks in the iTunes Store. The images were eventually pulled down, but not before news organizations including CNET saw them.
  • Shara Tibken 10/16/2014 4:57:01 PM
    For the Macs, we’re expecting a new Mac Mini and an iMac desktop with a higher-resolution screen. Neither machines have been significantly updated in a few years, and these new models could be what Apple was hinting at in its invite when it said, “It’s been way too long.”
  • Shara Tibken 10/16/2014 4:57:05 PM
    People have been clamoring for a MacBook Air notebook with a high-definition Retina Display, but that’s also unlikely today. Intel’s new chips still aren’t shipping in huge numbers, so that’s something that likely hit unitl next year.
  • Shara Tibken 10/16/2014 4:57:16 PM
    Because this is a smaller venue, it’s easier to see who’s actually here. There were lots of celebrities at the iPhone 6 event (including singer Gwen Stefani and musician Will.i.am, but because the auditorium was so big, I couldn’t see any of them from my seat. I did see Stefani and comedian Stephen Fry hanging out in the white cube demo area after last month’s keynote.
  • Tim Stevens 10/16/2014 4:57:16 PM
  • Shara Tibken 10/16/2014 4:57:22 PM
    There are usually board members and top executives at the launches, as well as other friends of Apple. Al Gore, the former vice president who’s also an Apple board member, is speaking at the Salesforce Dreamforce conference in San Francisco today, so we don’t expect him here.
  • Tim Stevens 10/16/2014 4:57:24 PM
  • Shara Tibken 10/16/2014 4:57:37 PM
    Laurene Powell Jobs, Steve Jobs' widow is sitting in the second row next to head designer Jony Ive
  • Shara Tibken 10/16/2014 4:58:08 PM
    We're hearing One Republic, which I think Tim Cook said is what he listened to right before he went on stage for the iPhone 6 launch last month
  • Shara Tibken 10/16/2014 4:58:16 PM
    Apple has had a long history with music, and it’s possible Apple could make iTunes news today.
  • Shara Tibken 10/16/2014 4:58:22 PM
    The last update, iTunes 11, hit the market a year ago. CNET’s Jason Parker called iTunes 11 “a much-needed refresh with a new interface and useful MiniPlayer,” but he also said it was “still a little overly complex for its own good.”
  • Shara Tibken 10/16/2014 4:58:27 PM
    We expect CEO Tim Cook to give us stats on how iTunes is doing, what retail sales are like, and how many iOS devices are out there. He typically gives these numbers at the beginning of events, but he skipped them in September because he had so many things to announce. That’s the event where we first saw the iPhone 6, iPhone 6 Plus, Apple Watch, and Apple Pay.
  • Shara Tibken 10/16/2014 4:58:32 PM
    In April, Cook said there were nearly 800 million iTunes accounts. It will be interesting to see if he updates that figure. The previous update, in June of 2013, saw 575 million accounts.
  • dan.ackerman 10/16/2014 4:58:40 PM
    Alight, just finished a call-in with CNET Live from my seat in the auditorium, and now here for you to offer some context and analysis for today's event.
  • dan.ackerman 10/16/2014 4:59:02 PM
    It's worth looking at what products Apple has already (quietly) updated this year so far.
  • Tim Stevens 10/16/2014 4:59:22 PM
  • Shara Tibken 10/16/2014 4:59:24 PM

    Laurene Powell Jobs with Jony Ive

  • dan.ackerman 10/16/2014 4:59:28 PM
    A lot of these were stealth updates, but that might also preclude those products from getting additional updates today.
  • Shara Tibken 10/16/2014 5:00:00 PM

    Apple's top execs standing at the front of Town Hall

  • dan.ackerman 10/16/2014 5:00:30 PM
    For example, the 13-inch and 11-inch MacBook Air models get CPU upgrades and price cuts earlier in 2014, so I'd vote against any MacBook Air news today.
  • Tim Stevens 10/16/2014 5:00:44 PM
  • Shara Tibken 10/16/2014 5:00:57 PM
    Lights are dimming.
  • dan.ackerman 10/16/2014 5:01:09 PM
    The Pro line, with the Retina display, also got some minor tweaks over the summer, even less than the Air, but that might be it for the MacBook Pro this year.
  • Shara Tibken 10/16/2014 5:01:25 PM
    We're staring with a video. Lots of clapping but no actual video yet.
  • Shara Tibken 10/16/2014 5:01:39 PM
    It says September 2014, which is the launch of the iPhone 6 and 6 Plus.
  • Shara Tibken 10/16/2014 5:01:52 PM
    Lots of images of Apple Stores around the globe with excited Apple employees cheering and counting down.
  • Shara Tibken 10/16/2014 5:02:13 PM
    That was a record setting launch for Apple. It sold 10 million iPhone 6 and 6 Plus devices in their first weekend.
  • Shara Tibken 10/16/2014 5:02:25 PM
    Wait times are still about a month for the bigger 6 Plus.
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