Apple September 9 event | CNET

Apple September 9 event

Join CNET for live coverage of Apple's September 9 media event in Cupertino. Among the new products widely expected to be announced: the iPhone 6, and -- possibly -- a wearable product.

  • Seven 9/9/2014 4:00:26 PM
    Whats in the box... Whats in the Box! WHATS IN THE BOX!!!
  • James Martin 9/9/2014 4:01:39 PM
  • James Martin 9/9/2014 4:02:19 PM
  • Carrie Mihalcik 9/9/2014 4:03:30 PM
    Heads up, we'll be shutting down comments about 30 minutes before Apple's event starts.
  • Carrie Mihalcik 9/9/2014 4:15:22 PM
  • Sergio M 9/9/2014 4:18:33 PM
    I think it might be a model home fully connected and equipped with high tech appliances where the home kit is being tested at full potential
  • Golferguy 9/9/2014 4:18:36 PM
    What if the cube is a completely connected house? It seems as though they've been trying to move towards more smart appliances.
  • Tim Stevens 9/9/2014 4:54:38 PM
    Okay, more predictions!
  • Shara Tibken 9/9/2014 4:54:47 PM
    Today’s event is one of the most anticipated -- and hyped -- product launches of the year.
  • James Martin 9/9/2014 4:54:48 PM
  • Lynn La 9/9/2014 4:54:49 PM

    Inside the Flint Center

  • Shara Tibken 9/9/2014 4:54:57 PM
    Consumers, analysts, and investors have been waiting for Apple to introduce the “amazing” new products that CEO Tim Cook has promised for more than a year.
  • Shara Tibken 9/9/2014 4:55:05 PM
    Cook, who took over as CEO from Steve Jobs three years ago, hasn’t yet taken the company into new markets beyond those established by his former boss. But he’s now expected to do just that with wearables, mobile payments, and other possible arenas.
  • Tim Stevens 9/9/2014 4:55:08 PM
    @kcbrez: "I'm betting on some kind of multimedia presentation." -- There will definitely be media today, in multiple formats. CD-ROMs? Somewhat unlikely.
  • Shara Tibken 9/9/2014 4:55:23 PM
    In late May, Eddy Cue, head of iTunes and the man behind Apple's $3 billion acquisition of headphone and streaming music service provider Beats, upped the pressure by boasting that the consumer-electronics giant is working on its "best product pipeline in 25 years."
  • Tim Stevens 9/9/2014 4:55:45 PM
    "Please take this moment to switch all electronic devices to silent mode."
  • Shara Tibken 9/9/2014 4:56:00 PM
    It’s vital for Apple to expand beyond its current product offerings. The company hasn't entered a new category since Jobs unveiled the "magical" iPad tablet in 2010, and every new version of the iPhone, iPad, and Macintosh computer since then has been deemed "evolutionary" rather than "revolutionary" by reviewers and customers.
  • Tim Stevens 9/9/2014 4:56:04 PM
    You can do the same at home, feel like you're part of the action here at the event? For bonus points, have someone step on your toes as they try to shuffle into impossible-to-reach seats.
  • Shara Tibken 9/9/2014 4:56:06 PM
    Apple generates about two-thirds of its sales from the iPhone and iPad, but the markets for those gadgets are becoming saturated, with rivals from Amazon to Google to Microsoft to Samsung battling for customers and the billions they spend on mobile devices.
  • Shara Tibken 9/9/2014 4:56:16 PM
    Soumen Ganguly, a director at consulting firm Altman Vilandrie & Co., told me last week that "A lot of other companies don't need to be as bold on a frequent basis as Apple.” But people have come to expect it from Apple, he added. "They're only as good as their last great product, and we're four years away from that."
  • Tim Stevens 9/9/2014 4:56:37 PM
    @tyronelouie says "I'm a little bit disappointed with how the prototype / leaks of iPhone 6 looks, are you?" -- It's certainly very reminiscent of recent HTC devices in my opinion, but I think it looks nice. I'm really looking forward to holding it.
  • Shara Tibken 9/9/2014 4:56:55 PM
    Yeah, Tim. The aisles here are not the most convenient. haha. There's no aisle down the middle so everyone who got here early took the seats on the sides so then everyone has to file past to get to the other seats.
  • Tim Stevens 9/9/2014 4:57:35 PM
    All important music check-in: "'Till the Lovings Out" by OneRepublic. Keeping things rocking already.
  • Shara Tibken 9/9/2014 4:57:38 PM
    Apple shares are up just under 2 percent ahead of the event, at about $100.
  • Shara Tibken 9/9/2014 4:58:02 PM
    As Tim has mentioned, today we’re expecting one or two new iPhones with bigger screens, an iWatch, mobile payments, health-centric features, and home-automation apps.
  • Shara Tibken 9/9/2014 4:58:18 PM
    The new iPhones likely will feature 4.7- and 5.5-inch screens, bigger than the 4-inch screen Apple has used since the iPhone 5. The 5.5-inch device would be a phone-tablet hybrid, called a phablet, and would again put Apple in direct competition with Samsung and its Galaxy Note phablets.
  • Shara Tibken 9/9/2014 4:58:32 PM
    Apple initially designed its touch screen so it could be operated with one hand, and Cook -- and former CEO Steve Jobs -- resisted moving to a larger display partly for that reason.
  • Shara Tibken 9/9/2014 4:59:10 PM
    There’s also speculation Apple will include a near-field communications, or NFC, chip in its new iPhones and wearable. The short-range technology makes it easy to pair two devices by holding them very close to each other. It also allows you to do things like pay for things with your phone by touching the device to an NFC-enabled point-of-sale terminal.
  • Tim Stevens 9/9/2014 4:59:14 PM
    @leaveit2wheeler says "i want a wrist band with a jet pack" -- I'm honestly not sure that the market is ready for a wrist-borne jetpack. People still aren't comfortable with jet-powered backpacks. I think we need to wait for those to reach a higher rate of adoption before people feel confident about slapping a pyrotechnic device on their arm.
  • Tim Stevens 9/9/2014 4:59:19 PM
    But maybe that's just me.
  • James Martin 9/9/2014 4:59:22 PM
  • Scott Stein 9/9/2014 4:59:39 PM
    For Apple wearable, practicality and actually working beats anything. That's what I'm looking for, but it'll be hard to prove unless there's a full-on demo station in the White Cube.
  • Shara Tibken 9/9/2014 4:59:43 PM
    CNET’s Sharon Profis had a great explainer last week, telling why you should know and care about NFC.
  • Shara Tibken 9/9/2014 4:59:58 PM
    Mobile payments is a natural progression for Apple. The company already lets hundreds of millions of users -- about 800 million, as of Apple's earnings in April -- buy music, books, and apps through an iTunes account linked to their credit cards.
  • James Martin 9/9/2014 5:00:05 PM
  • Tim Stevens 9/9/2014 5:00:14 PM
    By the way, I spotted Dr. Oz outside before the event began. I'm expecting him to do some sort of HealthKit pitch today. Hopefully not trying to sell snake oil...
  • Tim Stevens 9/9/2014 5:00:19 PM
    Okay, lights are down... people are cheering...
  • Tim Stevens 9/9/2014 5:00:31 PM
    Thanks for all your predictions, people! Let's see who wins keynote bingo!
  • Tim Stevens 9/9/2014 5:00:36 PM
    Music is down...
  • Tim Stevens 9/9/2014 5:00:40 PM
    The intro video is playing!
  • Shara Tibken 9/9/2014 5:00:41 PM
    I’ve written a couple posts about what to expect from the event. You can check out the one about the iPhone here, and the wearables post is here.
  • Tim Stevens 9/9/2014 5:00:51 PM
    "To those who have always seen things different"
  • Tim Stevens 9/9/2014 5:01:05 PM
    "The ones who follow a vision"
  • Shara Tibken 9/9/2014 5:01:08 PM
    The video is talking about seeing things differently - a big emphasis of Apple's over the years
  • Tim Stevens 9/9/2014 5:01:16 PM
    "The ones who perceive first as valuable"
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