Apple September 9 event | CNET

Apple September 9 event

Join CNET for live coverage of Apple's September 9 media event in Cupertino. Among the new products widely expected to be announced: the iPhone 6, and -- possibly -- a wearable product.

  • Shara Tibken 9/9/2014 6:03:58 PM
    Cook: When on a map, when you turn the Digital Crown, it zooms in and out. When you have a list, you can scroll through the list. And you can do all of this without blocking the screen.
  • Tim Stevens 9/9/2014 6:04:05 PM
    The crown lets you scroll without blocking the screen. A very nice idea. Pressing the crown pops you back to the home screen.
  • Scott Stein 9/9/2014 6:04:07 PM
    Digital crown suggests Apple doesn't want you to keep touching the screen.
  • Shara Tibken 9/9/2014 6:04:14 PM
    Cook: If in an app, if you press the digital crown, it returns to the Home Screen, just as you would expect it to
  • Shara Tibken 9/9/2014 6:04:20 PM
    Cook: Apple Watch, of course, is made to be worn
  • James Martin 9/9/2014 6:04:36 PM
  • Shara Tibken 9/9/2014 6:04:40 PM
    Cook: It can be worn all day or any occasion. It's as much about personal technology as it is about style and taste.
  • Tim Stevens 9/9/2014 6:04:45 PM
    Interesting that Cook hasn't confirmed this is a touchscreen device just yet...
  • Shara Tibken 9/9/2014 6:04:48 PM
    Cook: We thought not only of the function but the way it looked
  • Shara Tibken 9/9/2014 6:05:07 PM
    Cook: We're now going to hear about the design story through a video featuring Jony Ive
  • James Martin 9/9/2014 6:05:08 PM
  • Tim Stevens 9/9/2014 6:05:14 PM
    Jony Ive now talking about the device.
  • Shara Tibken 9/9/2014 6:05:16 PM
    . Ive, who helped design some of Apple’s iconic products including the iPod, iPhone and iPad, was in charge of hardware design until Cook expanded his job to include the look and feel of software in 2011. His first design was for the candy-colored, all-in-one iMac.
  • Tim Stevens 9/9/2014 6:05:20 PM
    Via video, of course.
  • James Martin 9/9/2014 6:05:33 PM
  • Shara Tibken 9/9/2014 6:05:36 PM
    Ive: We've designed a range of products so personal you don't put them on your desk or in your pocket. You wear them on your wrist
  • Tim Stevens 9/9/2014 6:05:37 PM
    Cool music in the background, an infinite white wall, impossibly clean gadgets hovering in space.
  • Shara Tibken 9/9/2014 6:05:46 PM
    Ive: We designed and conceived Apple watch as a singular product
  • Tim Stevens 9/9/2014 6:05:57 PM
    Another glimpse at that sensor on the back, but no mention of it just yet.
  • James Martin 9/9/2014 6:05:58 PM
  • Shara Tibken 9/9/2014 6:06:04 PM
    Ive: We're introducing an unparalleled level of technical innovation combined with a design that connects with the wearer
  • James Martin 9/9/2014 6:06:19 PM
  • Tim Stevens 9/9/2014 6:06:20 PM
    By the way, we're just crossing into the second hour of this event. How you doing? Coffee supplies running low? Hang in there, folks, still lots to learn.
  • Shara Tibken 9/9/2014 6:06:23 PM
    Ive: The watch sense that you're raising your wrist and activates the dsplay
  • Carrie Mihalcik 9/9/2014 6:17:06 PM
  • Carrie Mihalcik 9/9/2014 7:34:52 PM
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