Apple September 9 event | CNET

Apple September 9 event

Join CNET for live coverage of Apple's September 9 media event in Cupertino. Among the new products widely expected to be announced: the iPhone 6, and -- possibly -- a wearable product.

  • Shara Tibken 9/9/2014 6:56:33 PM
    Exclusive through Oct. 13
  • Shara Tibken 9/9/2014 6:57:05 PM
    Cook: We were so excited about this, we made an ad. Want to make sure everyone knows about it
  • Shara Tibken 9/9/2014 6:57:19 PM
    This ad is so much like the old colorful iTunes ads, where the people danced around with their iPods to a catchy tune
  • Shara Tibken 9/9/2014 6:57:38 PM
    This time the colorful people are the U2 band members, playing a new song
  • Shara Tibken 9/9/2014 6:57:50 PM
    It's playing the same song we just heard
  • Shara Tibken 9/9/2014 6:58:22 PM
    Cook: This is the biggest album release in the history of music, and it's going to sound absolutely fantastic on your iPhone 6
  • Shara Tibken 9/9/2014 6:58:34 PM
    Cook: I want to thank everyone for coming. I especially want to thank all the people from Apple who were so involved
  • Shara Tibken 9/9/2014 6:58:50 PM
    The front 2/3 of the auditorium is Apple employees
  • Shara Tibken 9/9/2014 6:59:48 PM
    Cook is calling out specific employees. Jeff Williams is the head of operations handpicked by Cook to replace him when Cook became CEO. Also Jony Ive, the head designer. And Eddy Cue, the head of software and services
  • Shara Tibken 9/9/2014 7:00:01 PM
    Cook: We have the most amazing hands-on experieince, far beyond we've ever had, waiting for you.
  • Shara Tibken 9/9/2014 7:00:07 PM
    So the big cube outside is the demo room, as we expected
  • Shara Tibken 9/9/2014 7:00:11 PM
    Thanks, everyone
  • Shara Tibken 9/9/2014 7:00:16 PM
    That's all for today
  • Shara Tibken 9/9/2014 7:00:29 PM
    Check out all of our coverage online and our ongoing coverage once our reviewers get their hands on the devices
  • Shara Tibken 9/9/2014 7:01:37 PM
    We've got two new phones and a wearable, early next year. That misses the key holiday selling season, but Apple will be hoping consumers hold off on buying a rival device in favor of their product
  • Shara Tibken 9/9/2014 7:01:47 PM
    Samsung won't be so happy, though. We'll have to see what response ads it comes out with
  • Shara Tibken 9/9/2014 7:02:12 PM
    It has been known for its big-screen phone-tablet hybrids (called phablets), which the iPhone 6 Plus directly targets. And it has six smartwatches on the market.
  • Shara Tibken 9/9/2014 7:02:25 PM
    Anyway, stay tuned for our ongoing coverage. Thanks!
  • Carrie Mihalcik 9/9/2014 7:06:06 PM
  • Carrie Mihalcik 9/9/2014 7:07:01 PM
    WatchKit to help Apple devs build for your wrist cnet.com/news
  • Carrie Mihalcik 9/9/2014 7:09:03 PM
  • Carrie Mihalcik 9/9/2014 7:11:58 PM
    Apple Watch pairs up with Apple Pay mobile payment service cnet.com/news
  • Carrie Mihalcik 9/9/2014 7:19:56 PM
    Apple's iTunes scores U2's new album. You score it free.
  • Carrie Mihalcik 9/9/2014 7:34:52 PM
  • Carrie Mihalcik 9/9/2014 7:40:42 PM
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