Apple September 9 event | CNET

Apple September 9 event

Join CNET for live coverage of Apple's September 9 media event in Cupertino. Among the new products widely expected to be announced: the iPhone 6, and -- possibly -- a wearable product.

  • Shara Tibken 9/9/2014 4:49:00 PM
    Hey everyone! We're in, and Wi-Fi is working so far (though I probably just jinxed us)
  • Shara Tibken 9/9/2014 4:49:22 PM
    Apple’s holding its event today at the Flint Performing Arts Center in its hometown of Cupertino, Calif.
  • Tim Stevens 9/9/2014 4:49:26 PM
    I'll be your blog host today. Shara Tibken will be providing live reporting of the folks on the stage, with Scott Stein giving us some added commentary. James Martin will be bringing you the beautiful images you see here today.
  • Shara Tibken 9/9/2014 4:49:44 PM
    For the past few years, Apple has held device launches at the Yerba Buena Center in San Francisco or on its campus in Cupertino.
  • Shara Tibken 9/9/2014 4:49:52 PM
    But Apple also has a history with the Flint Center, housed on the De Anza College campus. Apple co-founder and former CEO Steve Jobs unveiled the first Macintosh computer here in 1984. He also launched the candy-colored iMac computer, designed by a team led by Apple chief designer Jony Ive, in 1998.
  • Tim Stevens 9/9/2014 4:49:59 PM
    What are you looking forward to seeing? We'd love to hear your predictions. You can tweet at us. I'm @Tim_Stevens, Shara is @sharatibken, and Scott is @jetscott.
  • Tim Stevens 9/9/2014 4:50:12 PM
    Send us your predictions and we'll share some of our favorites here in the liveblog.
  • Shara Tibken 9/9/2014 4:51:16 PM
    They have us reporters sitting in the back five rows of the Flint Center. Not sure who everyone else is ahead of us. Special guests, for sure, but probably also some Apple employees.
  • Shara Tibken 9/9/2014 4:51:33 PM
    The venue seats more than 2,300 attendees, and Apple has spent the last month building a large white structure outside the building that will likely serve at the demonstration center for its new products. There’s also talk it could be some sort of fashion show. It does look a lot like the tents built in New York for Fashion Week.
  • Shara Tibken 9/9/2014 4:51:43 PM
    Security was really tight around the Flint Center in the days leading up to the launch.
  • Tim Stevens 9/9/2014 4:51:46 PM
    On Twitter, @Moaz is asking about the new Mercedes-Benz GT, which we're also expecting to launch today. Will it have CarPlay integration? Pretty good chance...
  • Tim Stevens 9/9/2014 4:52:28 PM
    @JCasper34: "Apple iPhone 17?" -- Absolutely yes, in 22 years.
  • Carrie Mihalcik 9/9/2014 4:52:36 PM
  • Shara Tibken 9/9/2014 4:52:50 PM
    There were some protests outside before the event. I couldn't hear what was being protested, but Tim says they were upset about Apple's tax policy. Like many tech companies, Apple keeps a lot of its money overseas and doesn't have to pay US tax on all of it. But an interesting issue to be protesting.
  • James Martin 9/9/2014 4:53:25 PM
  • Tim Stevens 9/9/2014 4:53:32 PM
    @radelaguinaga: "predictions for me has to be the obvious wanting of a new bigger screen and better battery life" -- Bigger screen is a lock, and we're definitely hoping that better battery life comes along with it.
  • Tim Stevens 9/9/2014 4:53:58 PM
    By tha way, the media and guests are still filtering in. It's a bit of a mad scene as usual.
  • James Martin 9/9/2014 4:54:05 PM
  • Tim Stevens 9/9/2014 4:54:20 PM
    It's a very nice auditorium we're seated here, a fair bit larger than the typical Cupertino events -- though not as large as WWDC's fare at Moscone.
  • James Martin 9/9/2014 4:54:26 PM
  • Scott Stein 9/9/2014 4:54:32 PM
    Hey there, Scott Stein hopping in briefly. Sitting down in a very crowded room! I'm hoping for infrastructure and ecosystem news the most. What iPhone and iWatch (?) work with, and what they can do in the real world. Payments, smart home, doctor's offices. Etc.
  • Tim Stevens 9/9/2014 4:54:38 PM
    Okay, more predictions!
  • Shara Tibken 9/9/2014 4:54:47 PM
    Today’s event is one of the most anticipated -- and hyped -- product launches of the year.
  • James Martin 9/9/2014 4:54:48 PM
  • Lynn La 9/9/2014 4:54:49 PM

    Inside the Flint Center

  • Shara Tibken 9/9/2014 4:54:57 PM
    Consumers, analysts, and investors have been waiting for Apple to introduce the “amazing” new products that CEO Tim Cook has promised for more than a year.
  • Shara Tibken 9/9/2014 4:55:05 PM
    Cook, who took over as CEO from Steve Jobs three years ago, hasn’t yet taken the company into new markets beyond those established by his former boss. But he’s now expected to do just that with wearables, mobile payments, and other possible arenas.
  • Tim Stevens 9/9/2014 4:55:08 PM
    @kcbrez: "I'm betting on some kind of multimedia presentation." -- There will definitely be media today, in multiple formats. CD-ROMs? Somewhat unlikely.
  • Shara Tibken 9/9/2014 4:55:23 PM
    In late May, Eddy Cue, head of iTunes and the man behind Apple's $3 billion acquisition of headphone and streaming music service provider Beats, upped the pressure by boasting that the consumer-electronics giant is working on its "best product pipeline in 25 years."
  • Tim Stevens 9/9/2014 4:55:45 PM
    "Please take this moment to switch all electronic devices to silent mode."
  • Shara Tibken 9/9/2014 4:56:00 PM
    It’s vital for Apple to expand beyond its current product offerings. The company hasn't entered a new category since Jobs unveiled the "magical" iPad tablet in 2010, and every new version of the iPhone, iPad, and Macintosh computer since then has been deemed "evolutionary" rather than "revolutionary" by reviewers and customers.
  • Tim Stevens 9/9/2014 4:56:04 PM
    You can do the same at home, feel like you're part of the action here at the event? For bonus points, have someone step on your toes as they try to shuffle into impossible-to-reach seats.
  • Shara Tibken 9/9/2014 4:56:06 PM
    Apple generates about two-thirds of its sales from the iPhone and iPad, but the markets for those gadgets are becoming saturated, with rivals from Amazon to Google to Microsoft to Samsung battling for customers and the billions they spend on mobile devices.
  • Shara Tibken 9/9/2014 4:56:16 PM
    Soumen Ganguly, a director at consulting firm Altman Vilandrie & Co., told me last week that "A lot of other companies don't need to be as bold on a frequent basis as Apple.” But people have come to expect it from Apple, he added. "They're only as good as their last great product, and we're four years away from that."
  • Tim Stevens 9/9/2014 4:56:37 PM
    @tyronelouie says "I'm a little bit disappointed with how the prototype / leaks of iPhone 6 looks, are you?" -- It's certainly very reminiscent of recent HTC devices in my opinion, but I think it looks nice. I'm really looking forward to holding it.
  • Shara Tibken 9/9/2014 4:56:55 PM
    Yeah, Tim. The aisles here are not the most convenient. haha. There's no aisle down the middle so everyone who got here early took the seats on the sides so then everyone has to file past to get to the other seats.
  • Tim Stevens 9/9/2014 4:57:35 PM
    All important music check-in: "'Till the Lovings Out" by OneRepublic. Keeping things rocking already.
  • Shara Tibken 9/9/2014 4:57:38 PM
    Apple shares are up just under 2 percent ahead of the event, at about $100.
  • Shara Tibken 9/9/2014 4:58:02 PM
    As Tim has mentioned, today we’re expecting one or two new iPhones with bigger screens, an iWatch, mobile payments, health-centric features, and home-automation apps.
  • Shara Tibken 9/9/2014 4:58:18 PM
    The new iPhones likely will feature 4.7- and 5.5-inch screens, bigger than the 4-inch screen Apple has used since the iPhone 5. The 5.5-inch device would be a phone-tablet hybrid, called a phablet, and would again put Apple in direct competition with Samsung and its Galaxy Note phablets.
  • Shara Tibken 9/9/2014 4:58:32 PM
    Apple initially designed its touch screen so it could be operated with one hand, and Cook -- and former CEO Steve Jobs -- resisted moving to a larger display partly for that reason.
  • Shara Tibken 9/9/2014 4:59:10 PM
    There’s also speculation Apple will include a near-field communications, or NFC, chip in its new iPhones and wearable. The short-range technology makes it easy to pair two devices by holding them very close to each other. It also allows you to do things like pay for things with your phone by touching the device to an NFC-enabled point-of-sale terminal.
  • Tim Stevens 9/9/2014 4:59:14 PM
    @leaveit2wheeler says "i want a wrist band with a jet pack" -- I'm honestly not sure that the market is ready for a wrist-borne jetpack. People still aren't comfortable with jet-powered backpacks. I think we need to wait for those to reach a higher rate of adoption before people feel confident about slapping a pyrotechnic device on their arm.
  • Tim Stevens 9/9/2014 4:59:19 PM
    But maybe that's just me.
  • James Martin 9/9/2014 4:59:22 PM
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