Apple September 9 event | CNET

Apple September 9 event

Join CNET for live coverage of Apple's September 9 media event in Cupertino. Among the new products widely expected to be announced: the iPhone 6, and -- possibly -- a wearable product.

  • Scott Stein 9/9/2014 4:59:39 PM
    For Apple wearable, practicality and actually working beats anything. That's what I'm looking for, but it'll be hard to prove unless there's a full-on demo station in the White Cube.
  • Shara Tibken 9/9/2014 4:59:43 PM
    CNET’s Sharon Profis had a great explainer last week, telling why you should know and care about NFC.
  • Shara Tibken 9/9/2014 4:59:58 PM
    Mobile payments is a natural progression for Apple. The company already lets hundreds of millions of users -- about 800 million, as of Apple's earnings in April -- buy music, books, and apps through an iTunes account linked to their credit cards.
  • James Martin 9/9/2014 5:00:05 PM
  • Tim Stevens 9/9/2014 5:00:14 PM
    By the way, I spotted Dr. Oz outside before the event began. I'm expecting him to do some sort of HealthKit pitch today. Hopefully not trying to sell snake oil...
  • Tim Stevens 9/9/2014 5:00:19 PM
    Okay, lights are down... people are cheering...
  • Tim Stevens 9/9/2014 5:00:31 PM
    Thanks for all your predictions, people! Let's see who wins keynote bingo!
  • Tim Stevens 9/9/2014 5:00:36 PM
    Music is down...
  • Tim Stevens 9/9/2014 5:00:40 PM
    The intro video is playing!
  • Shara Tibken 9/9/2014 5:00:41 PM
    I’ve written a couple posts about what to expect from the event. You can check out the one about the iPhone here, and the wearables post is here.
  • Tim Stevens 9/9/2014 5:00:51 PM
    "To those who have always seen things different"
  • Tim Stevens 9/9/2014 5:01:05 PM
    "The ones who follow a vision"
  • Shara Tibken 9/9/2014 5:01:08 PM
    The video is talking about seeing things differently - a big emphasis of Apple's over the years
  • Tim Stevens 9/9/2014 5:01:16 PM
    "The ones who perceive first as valuable"
  • Tim Stevens 9/9/2014 5:01:34 PM
    "While others are distracted by the new, you focus on the significance of a whole new take"
  • Tim Stevens 9/9/2014 5:01:46 PM
    Apple's definitely downplaying being first-to-market here.
  • Tim Stevens 9/9/2014 5:02:15 PM
    That would definitely be an important point if they're launching a wearable today. Certainly, Apple wasn't first to launch smartphone, but that didn't hurt them, now did it?
  • Tim Stevens 9/9/2014 5:02:28 PM
    Pretty sure they sold a few of those iPhones.
  • Shara Tibken 9/9/2014 5:02:43 PM
    This ad looks very different from Apple's others. It's basically just phrases being moved around a warehouse-looking room.
  • Tim Stevens 9/9/2014 5:03:08 PM
    "You are the difference between the world as it was and the better world that it will become"
  • Tim Stevens 9/9/2014 5:03:24 PM
    It's a very clever video, beautiful simple music, changing perspectives to shape the words.
  • Shara Tibken 9/9/2014 5:03:31 PM
    Different - that's the emphasis at apple. "Different, that's the one thing that will always be the same."
  • Tim Stevens 9/9/2014 5:03:34 PM
    Big applause, and Apple CEO Tim Cook is on stage!
  • Tim Stevens 9/9/2014 5:03:55 PM
    There's a large Apple logo behind him, the same shaded one that we saw in the invite.
  • Shara Tibken 9/9/2014 5:03:58 PM
    Cook, 53, celebrated his third anniversary as CEO in August. Cook, who joined Apple in 1998 to run operations, was Steve Jobs’ handpicked successor.
  • Shara Tibken 9/9/2014 5:04:18 PM
    Cook: They helped us express just how we think differently. (talking about what the ad means)
  • Shara Tibken 9/9/2014 5:04:25 PM
    Cook: It is great to be back in the Flint Center
  • Shara Tibken 9/9/2014 5:04:42 PM
    Cook: We're just down the road from Apple's birthplace and home in Cupertino, and we've had some amazing history here
  • Tim Stevens 9/9/2014 5:04:42 PM
    Tim Cook is obviously quite happy to be here in the Flint Center, the place where the Mac was introduced 30 years ago. He's got a big smile on his face.
  • Tim Stevens 9/9/2014 5:05:02 PM
    Big applause for Tim's mention of Steve Jobs introduction of the Mac here.
  • Shara Tibken 9/9/2014 5:05:03 PM
    Cook: We've had some of the most important product introductions in Apple's history here. Jobs introduced the Mac here 30 years ago.
  • Shara Tibken 9/9/2014 5:05:08 PM
    Cook: Apple also introduced the iMac here
  • Shara Tibken 9/9/2014 5:05:33 PM
    Cook: Today we have some amazing products to share with you and we think at the end of the day, that you will agree that this too is a very key day for Apple
  • Shara Tibken 9/9/2014 5:05:52 PM
    Cook: I usually go through a few updates, but we have so much to cover today, I'm dispensing with those other than to tell you, everything's great.
  • Tim Stevens 9/9/2014 5:05:56 PM
    Tim is going to deviate from the usual slideshow routine, which is just fine with us. We're thinking we have a lot of gadgets to get through, so on with the unveilings!
  • Shara Tibken 9/9/2014 5:06:06 PM
    Cook: I'm going to get started by talking about the product that has changed all our lives, and that of course is iPhone
  • Tim Stevens 9/9/2014 5:06:18 PM
    It's very, very quiet in here with Tim talks. All you can hear is the frantic typing of fingers on keyboards as we all liveblog.
  • Shara Tibken 9/9/2014 5:06:24 PM
    Cook: Last year, we announced 2 new iPhones for the very first time. These iPhones helped iPhone become the top-selling smartphone in the world
  • Shara Tibken 9/9/2014 5:06:34 PM
    Cook: But more importantly, iPhone is the most loved phone in the world
  • Shara Tibken 9/9/2014 5:06:46 PM
    Cook: These iPhones like the ones before it have been recognized time and time again as the best phone in the world
  • Shara Tibken 9/9/2014 5:07:04 PM
    Cook: The original iPhone set the bar for which the category would forever be defined. Each new iPhone built on the vision of the first but pushed further
  • Tim Stevens 9/9/2014 5:07:12 PM
    The iPhone is certainly not the best-selling phone any longer, but it's hard to argue that it has the most ardent fanbase of any single model.
  • Lynn La 9/9/2014 5:07:13 PM

    Apple CEO Tim Cook on stage

  • Shara Tibken 9/9/2014 5:07:15 PM
    Cook: Today we are launching the biggest advancement in the history of iPhone
  • Tim Stevens 9/9/2014 5:07:25 PM
    Strong words from Tim Cook to get us started!
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