Apple's March 9 event | CNET

Apple's March 9 event

The company will give more details about Apple Watch and could introduce new Macs and other products.

  • Scott Stein 3/9/2015 4:59:45 PM
    Now playing: Latch by Disclosure (w Sam Smith)
  • Tim Stevens 3/9/2015 4:59:57 PM

    Seats almost full!

  • Scott Stein 3/9/2015 5:00:00 PM
    I'll be providing your playlist info.
  • Tim Stevens 3/9/2015 5:00:14 PM
  • dan.ackerman 3/9/2015 5:00:24 PM
    Impressive that Scott could just ask Siri to identify the music playing, and it worked, despite heavy background noise.
  • Shara Tibken 3/9/2015 5:00:37 PM
    Lights are dimming.
  • Shara Tibken 3/9/2015 5:00:45 PM
    We're starting with a video from West Lake, China.
  • Shara Tibken 3/9/2015 5:01:04 PM
    Nice peaceful lake scene, Chinese structures, bridges. And of course, a new Apple store.
  • Shara Tibken 3/9/2015 5:01:15 PM
    Apple has a common look for its stores across the globe.
  • Shara Tibken 3/9/2015 5:01:29 PM
    Very minimalist, glass cube.
  • Tim Stevens 3/9/2015 5:01:41 PM
  • Shara Tibken 3/9/2015 5:01:50 PM
    Tons of Chinese Apple fans cheering. This is the typical sort of video Apple does for its product launches.
  • Tim Stevens 3/9/2015 5:01:52 PM
  • Tim Stevens 3/9/2015 5:02:05 PM
  • Shara Tibken 3/9/2015 5:02:32 PM
    Video is lots of happy people with their new iOS devices.
  • Shara Tibken 3/9/2015 5:02:41 PM
    Apple CEO Tim Cook has stepped out on stage, sporting his normal uniform of jeans, button-up shirt and sneakers. The look among Apple execs -- and most people in Silicon Valley -- is super casual.
  • Shara Tibken 3/9/2015 5:02:49 PM
    He's also wearing a sweater on top. It's a little chilly this morning in SF.
  • Tim Stevens 3/9/2015 5:03:00 PM
  • Shara Tibken 3/9/2015 5:03:12 PM
    Cook: Welcome to SF. What you just saw on that video was the opening of our latest store in West Lake, China...It is an incredible place and it's a gorgeous new design.
  • dan.ackerman 3/9/2015 5:03:15 PM
    I know everyone is very fixated on the Apple Watch and its price details, but for me, the pressing question is -- Will we see more than simple Intel Broadwell updates for a few Mac computers?
  • Tim Stevens 3/9/2015 5:03:26 PM
  • Shara Tibken 3/9/2015 5:03:30 PM
    Cook: It's the perfect place to experience our products, open, bright and of course with a great team.
  • Shara Tibken 3/9/2015 5:03:39 PM
    Photo shows almost no walking space in store. Totally packed
  • Tim Stevens 3/9/2015 5:04:09 PM
  • Shara Tibken 3/9/2015 5:04:13 PM
    Cook: We are really proud to have this fantastic new home in China. We've opened 6 new stores in China in last 6 weeks. Now have 21 new stores in China. Have very aggressive plan to be at 40 by mid-next year. 453 stores worldwide now.
  • Shara Tibken 3/9/2015 5:04:27 PM
    Cook: Over 120M customers visited our stores last quarter.
  • Shara Tibken 3/9/2015 5:04:43 PM
    Cook: I am so incredibly proud of our retail and all the great things they do for our customers.
  • Shara Tibken 3/9/2015 5:04:49 PM
    Cook: Apple TV
  • Tim Stevens 3/9/2015 5:04:52 PM
  • dan.ackerman 3/9/2015 5:04:52 PM
    Since his first time leading one of these events a couple of years ago, Tim Cook has clearly become a better public speaker -- much more comfortable and casual on stage.
  • Shara Tibken 3/9/2015 5:05:09 PM
    Cook: Customers love to stream their favorite movies, their favorite TV shows, their favorite photos to the big screen. Adding more and more content each day.
  • Shara Tibken 3/9/2015 5:05:21 PM
    Cook: One channel I'd like to talk about this morning, and that's HBO
  • Tim Stevens 3/9/2015 5:05:39 PM
  • Shara Tibken 3/9/2015 5:05:46 PM
    Cook: We loved HBO. Over the years they have created groundbreaking shows. Really become a part of our culture and shaped our cutlure.
  • dan.ackerman 3/9/2015 5:06:01 PM
    HBO has been a big hole in the Apple TV lineup, plus nice to see a CBS News logo up there.
  • Shara Tibken 3/9/2015 5:06:10 PM
    Cook: On April 12, the return of "Veep." "Silicon Valley." (listing a bunch of shows). And of course one of our favorites, "Game of Thrones." (Huge cheers for that)
  • Tim Stevens 3/9/2015 5:06:16 PM
  • Shara Tibken 3/9/2015 5:06:23 PM
    Cook: Today HBO CEO Richard Plepler is joining us and he's got some exciting news about HBO.
  • Shara Tibken 3/9/2015 5:06:29 PM
    Plepler takes the stage
  • Scott Stein 3/9/2015 5:06:33 PM
    Very interesting how this is all starting with Apple TV.
  • Shara Tibken 3/9/2015 5:06:44 PM
    Plepler: On behalf of all of us on HBO, let us return your compliment by saying we love Apple.
  • Tim Stevens 3/9/2015 5:06:52 PM
  • dan.ackerman 3/9/2015 5:06:53 PM
    With HBO, and the future ability to subscribe a la carte, it's really a solid step forward towards cord-cutting.
  • Shara Tibken 3/9/2015 5:07:04 PM
    Plepler: We are thrilled to be here this morning to announce our standalone streaming service, HBO NOW. Apple is our exclusive partner at launch
  • Shara Tibken 3/9/2015 5:07:20 PM
    Plepler: When you subscribe to HBO Now, access to all acclaimed programming, past present and future.
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