Apple's March 9 event | CNET

Apple's March 9 event

The company will give more details about Apple Watch and could introduce new Macs and other products.

  • Shara Tibken 3/9/2015 5:02:49 PM
    He's also wearing a sweater on top. It's a little chilly this morning in SF.
  • Tim Stevens 3/9/2015 5:03:00 PM
  • Shara Tibken 3/9/2015 5:03:12 PM
    Cook: Welcome to SF. What you just saw on that video was the opening of our latest store in West Lake, China...It is an incredible place and it's a gorgeous new design.
  • dan.ackerman 3/9/2015 5:03:15 PM
    I know everyone is very fixated on the Apple Watch and its price details, but for me, the pressing question is -- Will we see more than simple Intel Broadwell updates for a few Mac computers?
  • Tim Stevens 3/9/2015 5:03:26 PM
  • Shara Tibken 3/9/2015 5:03:30 PM
    Cook: It's the perfect place to experience our products, open, bright and of course with a great team.
  • Shara Tibken 3/9/2015 5:03:39 PM
    Photo shows almost no walking space in store. Totally packed
  • Tim Stevens 3/9/2015 5:04:09 PM
  • Shara Tibken 3/9/2015 5:04:13 PM
    Cook: We are really proud to have this fantastic new home in China. We've opened 6 new stores in China in last 6 weeks. Now have 21 new stores in China. Have very aggressive plan to be at 40 by mid-next year. 453 stores worldwide now.
  • Shara Tibken 3/9/2015 5:04:27 PM
    Cook: Over 120M customers visited our stores last quarter.
  • Shara Tibken 3/9/2015 5:04:43 PM
    Cook: I am so incredibly proud of our retail and all the great things they do for our customers.
  • Shara Tibken 3/9/2015 5:04:49 PM
    Cook: Apple TV
  • Tim Stevens 3/9/2015 5:04:52 PM
  • dan.ackerman 3/9/2015 5:04:52 PM
    Since his first time leading one of these events a couple of years ago, Tim Cook has clearly become a better public speaker -- much more comfortable and casual on stage.
  • Shara Tibken 3/9/2015 5:05:09 PM
    Cook: Customers love to stream their favorite movies, their favorite TV shows, their favorite photos to the big screen. Adding more and more content each day.
  • Shara Tibken 3/9/2015 5:05:21 PM
    Cook: One channel I'd like to talk about this morning, and that's HBO
  • Tim Stevens 3/9/2015 5:05:39 PM
  • Shara Tibken 3/9/2015 5:05:46 PM
    Cook: We loved HBO. Over the years they have created groundbreaking shows. Really become a part of our culture and shaped our cutlure.
  • dan.ackerman 3/9/2015 5:06:01 PM
    HBO has been a big hole in the Apple TV lineup, plus nice to see a CBS News logo up there.
  • Shara Tibken 3/9/2015 5:06:10 PM
    Cook: On April 12, the return of "Veep." "Silicon Valley." (listing a bunch of shows). And of course one of our favorites, "Game of Thrones." (Huge cheers for that)
  • Tim Stevens 3/9/2015 5:06:16 PM
  • Shara Tibken 3/9/2015 5:06:23 PM
    Cook: Today HBO CEO Richard Plepler is joining us and he's got some exciting news about HBO.
  • Shara Tibken 3/9/2015 5:06:29 PM
    Plepler takes the stage
  • Scott Stein 3/9/2015 5:06:33 PM
    Very interesting how this is all starting with Apple TV.
  • Shara Tibken 3/9/2015 5:06:44 PM
    Plepler: On behalf of all of us on HBO, let us return your compliment by saying we love Apple.
  • Tim Stevens 3/9/2015 5:06:52 PM
  • dan.ackerman 3/9/2015 5:06:53 PM
    With HBO, and the future ability to subscribe a la carte, it's really a solid step forward towards cord-cutting.
  • Shara Tibken 3/9/2015 5:07:04 PM
    Plepler: We are thrilled to be here this morning to announce our standalone streaming service, HBO NOW. Apple is our exclusive partner at launch
  • Shara Tibken 3/9/2015 5:07:20 PM
    Plepler: When you subscribe to HBO Now, access to all acclaimed programming, past present and future.
  • Tim Stevens 3/9/2015 5:07:24 PM
  • Shara Tibken 3/9/2015 5:07:34 PM
    Plepler, all you need to get HBO NOW is a broadband connection and Apple device
  • dan.ackerman 3/9/2015 5:07:50 PM
    People have been asking for standalone HBO for years -- I can hear people calling their cable companies to cancel right now.
  • Shara Tibken 3/9/2015 5:08:01 PM
    Plepler: Can watch on big screen or iPhones and iPads. Introducing in early April for $14.99 a month. If you subscribe in April, you'll get the first month free and have it in time for premiere of "Game of Thrones."
  • Tim Stevens 3/9/2015 5:08:09 PM
  • Shara Tibken 3/9/2015 5:08:16 PM
    Plepler: HBO is known as great content. Exclusive look for brand new Game of Throne trailers.
  • Shara Tibken 3/9/2015 5:08:34 PM
    (I hope no spoilers! I've just started the show and am not up to date. Though I've heard weddings are bad news)
  • Shara Tibken 3/9/2015 5:08:54 PM
    Here's the trailer. I'm not going to describe it b/c I have no idea who these people are. (I know, I know. *hangs head in shame*)
  • Tim Stevens 3/9/2015 5:09:07 PM
  • Shara Tibken 3/9/2015 5:09:07 PM
    Apple shares not doing much as the event starts. Shares up less than 1 percent, or 77 cents to $127.37.
  • Tim Stevens 3/9/2015 5:09:08 PM
  • Tim Stevens 3/9/2015 5:09:10 PM
  • Shara Tibken 3/9/2015 5:09:25 PM
    Apple's TV hardware is three years old. We were hoping for an update today, but it's not looking likely.
  • Tim Stevens 3/9/2015 5:09:52 PM
  • Tim Stevens 3/9/2015 5:09:53 PM
  • Shara Tibken 3/9/2015 5:09:54 PM
    Apple also has faced more competition. Since Apple’s last Apple TV hardware update in March 2012, Google launched its $35 Chromecast streaming dongle, Amazon introduced its $99 Fire TV box and $39 stick, and Roku released its third $100 streaming box and its $50 streaming stick. The Chromecast met intense demand, while Amazon’s Fire TV incorporated features that made Apple’s device look outmoded by comparison, such as voice search and an optional gaming controller.
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