Apple's March 9 event | CNET

Apple's March 9 event

The company will give more details about Apple Watch and could introduce new Macs and other products.

  • dan.ackerman 3/9/2015 5:29:43 PM
    Ok, now I'm excited It's Mac time.
  • Shara Tibken 3/9/2015 5:29:55 PM
    Cook: We continue to provide the very best experience for consumers. For every year for the past decade, the Mac has outgrown the industry
  • Tim Stevens 3/9/2015 5:29:56 PM
  • Shara Tibken 3/9/2015 5:30:14 PM
    Cook: If look at notebooks, telling. Last year industry shrank (2%) while Mac grew 20%
  • Shara Tibken 3/9/2015 5:30:20 PM
    Apple’s Mac business might not be as big -- as or a sexy -- as its mobile business, but it remains an important focus for Apple.
  • dan.ackerman 3/9/2015 5:30:31 PM
    Intel released its mainstream 5th-gen Core i chips in January at CES, so they're starting to filter into shipping hardware now, such as Dell XPS 13.
  • dan.ackerman 3/9/2015 5:30:53 PM
    Cook is talking about learning from iPhone and iPad design for computers.
  • Shara Tibken 3/9/2015 5:30:54 PM
    Cook: The definition of portabilty has changed in the last several years, led by iPhone and iPad. So we challenged ourselves to take everything learned in designing iPhone and iPad and do something incredibly ambitious and bold
  • Tim Stevens 3/9/2015 5:31:05 PM
  • Tim Stevens 3/9/2015 5:31:07 PM
  • Shara Tibken 3/9/2015 5:31:12 PM
    Cook: We challenged ourselves to reinvent the laptop. And we did
  • Scott Stein 3/9/2015 5:31:15 PM
    Okay, here we go. New MacBook time.
  • Scott Stein 3/9/2015 5:31:22 PM
    Thin.
  • Shara Tibken 3/9/2015 5:31:23 PM
    We're now seeing a video. Looks like a bubble floating across a display
  • Scott Stein 3/9/2015 5:31:26 PM
    Thin bezel!
  • Shara Tibken 3/9/2015 5:31:31 PM
    Gold
  • Scott Stein 3/9/2015 5:31:32 PM
    Crazy thin keyboard.
  • Shara Tibken 3/9/2015 5:31:42 PM
    That looks so incredibly thing
  • Shara Tibken 3/9/2015 5:31:48 PM
    People behind us are saying "oh my god"
  • Scott Stein 3/9/2015 5:31:50 PM
    Like a wafer, wafer-thin Air. A paper Air.
  • dan.ackerman 3/9/2015 5:31:51 PM
    Very slim looking, shallow keyboard, thinner bezel.
  • Tim Stevens 3/9/2015 5:31:58 PM
  • Tim Stevens 3/9/2015 5:31:59 PM
  • Tim Stevens 3/9/2015 5:32:00 PM
  • Shara Tibken 3/9/2015 5:32:07 PM
    Tons of cheers for this
  • Scott Stein 3/9/2015 5:32:08 PM
    Called MacBook...
  • Shara Tibken 3/9/2015 5:32:11 PM
    Cook walks on stage holding this
  • Shara Tibken 3/9/2015 5:32:24 PM
    Cook: This is unbelievable. Can you even see it. I can't even feel it.
  • dan.ackerman 3/9/2015 5:32:28 PM
    Is it just called "MacBook?"
  • Shara Tibken 3/9/2015 5:32:30 PM
    New MacBook
  • Tim Stevens 3/9/2015 5:32:32 PM
  • Tim Stevens 3/9/2015 5:32:33 PM
  • Scott Stein 3/9/2015 5:32:37 PM
    It looks like an iPad with keyboard in Tim Cook's hand.
  • Shara Tibken 3/9/2015 5:32:40 PM
    Phil Schiller, head of marketing, is taking the stage to talk about this
  • Tim Stevens 3/9/2015 6:26:47 PM
  • Tim Stevens 3/9/2015 6:26:53 PM
  • Tim Stevens 3/9/2015 6:26:57 PM
  • Scott Stein 3/9/2015 6:26:58 PM
    Cold-forging process: up to 80% harder, less prone to nicks and scratches.
  • Scott Stein 3/9/2015 6:27:13 PM
    this is all being shown like a super-precision watch ad.
  • Shara Tibken 3/9/2015 6:27:19 PM
    Basically trying to show how durable these will be. If you're wearing your watch, you don't want it scratched the first time you wear it. (like my iPhone, which somehow got scratched with a case on it. How does that happen??)
  • Scott Stein 3/9/2015 6:27:31 PM
    diamond-like carbon layer added for space black model.
  • Shara Tibken 3/9/2015 6:27:38 PM
    Each links bracelet made from more than 140 individual parts, Ive said
  • Scott Stein 3/9/2015 6:27:54 PM
    Milanese loop: made of mesh of steel coils like fabric.
  • Tim Stevens 3/9/2015 6:28:00 PM
  • Shara Tibken 3/9/2015 6:28:15 PM
    That video's done now. Cook back up
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