Apple's Tim Cook talks at D11 (CNET live blog) | CNET

Apple's Tim Cook talks at D11 (CNET live blog)

Apple's CEO Tim Cook speaks at the D11 conference. Join CNET for live coverage.

  • charles.cooper 5/29/2013 12:50:56 AM
    Just saw some images that folks have posted. Looks like a lovely venue - and given that it's been misty, ugh weather in SF, am insanely jealous.
  • Dan.Farber 5/29/2013 12:51:20 AM
    The music is cranking up and the doors are open to the 650 attendees at D11, waiting to hear how Cook does in this interview compared to his grilling by U.S. Senate Permanent Subcommittee on Investigations about Apple's tax practices last week.
  • DSharp 5/29/2013 12:51:30 AM

    Man this place is a beauty! Can't believe I'm actually performing here tonight! @TalentHouse @allthingsd #D11

  • Nick Cicero 5/29/2013 12:52:03 AM

    The View from #d11

  • charles.cooper 5/29/2013 12:53:08 AM
    Dan, the big difference between Cook getting grilled by Walt & Kara and Cook getting grilled by Carl Levin - sounds like a recipe, doesn't it? -- is that he was under oath and had to answer with a straight answer. None of the usual shucking & jiving we see from tech execs so often when asked uncomfortable questions.
  • Dan.Farber 5/29/2013 12:54:00 AM

    Tim Cook at last year's D conference (Credit: Asa Mathat/ATD)

  • charles.cooper 5/29/2013 12:57:19 AM
    Loic Le Meur posted a link to a photo of this year's "swag bag"
  • Dan.Farber 5/29/2013 12:57:56 AM
    Cook interview will follow some greetings from the hosts and shout outs to sponsors
  • Paul Sloan 5/29/2013 1:02:34 AM
    Welcome, all. This interview last year was a very different time for Apple and Cook.
  • Dan.Farber 5/29/2013 1:03:39 AM
    It's been more than seven months since Apple introduced a major product, the iPad mini. Cook isn't likely to break the cone of silence here. Apple's annual developer conference begins on June 10 in San Francisco where something new will be announced.
  • charles.cooper 5/29/2013 1:04:06 AM
    If Tim Cook had remained at Compaq, who knows? Maybe he'd be playing Parcheesi back in Alabama right now. Instead, the guy's about to take the stage and the entire tech world - or at least a fair chunk - is going to be hanging on his every word. Just sayin...
  • Dan.Farber 5/29/2013 1:05:11 AM
    After 6:00 PM PT and the red chairs have not been filled yet. Stay tuned.
  • Dalvin Frias 5/29/2013 1:05:29 AM
    I hope we get a good tease on what's to comes :D
  • Erin Moloney 5/29/2013 1:09:03 AM

    #D11 begins! @allthingsd

  • charles.cooper 5/29/2013 1:09:32 AM
    Cook was photographed by Darren Murph of Engadget chatting outside the hall with Microsoft's PR boss Frank Shaw.
  • Dan.Farber 5/29/2013 1:10:24 AM

    The crowd awaits the Apple CEO (Credit: Asa Mathat/ATD)

  • charles.cooper 5/29/2013 1:11:32 AM
    More Cook shots. The guy's enjoying himself. Maybe that explains why they're late to start
  • Dan.Farber 5/29/2013 1:11:51 AM

    Tim Cook at D11, pre-interview with Walt Mossberg, co-host of the event.

  • Josh Lowensohn 5/29/2013 1:16:23 AM

    Cook being interviewed at last year's D10 conference. (credit: Rafe Needleman/CNET)

  • Dan.Farber 5/29/2013 1:16:28 AM
    Getting ready for Tim Cook to take the stage at D11 in about 20 minutes. He will talk about "amazing" products that will be announced sometime later, taxes, competitors, the Steve Job legacy and what's taking Apple so long to introduce a new product
  • Dan.Farber 5/29/2013 1:16:57 AM

    Kara and Walt having fun prior to Cook

  • charles.cooper 5/29/2013 1:18:08 AM
    Actually, I like the way the glasses look on Walt.
  • Dan.Farber 5/29/2013 1:22:26 AM

    Cook at D11

  • Josh Lowensohn 5/29/2013 1:23:12 AM
    The interview's already underway. To recap very quickly, Cook was asked by Walt Mossberg whether Apple's lost its cool. Cook's said "absolutely not," adding that Apple's a product company, and devices like the iPhone and iPad are selling millions of units. Moreover, its iOS Web usage is at 59 percent.
  • Josh Lowensohn 5/29/2013 1:24:34 AM
    Per the battle with Samsung, Cook says that Apple's faced numerous rivals over the years, including Microsoft, but that its "north star" is always products. It's been like that with computers and MP3 players, he adds.
  • Josh Lowensohn 5/29/2013 1:28:06 AM
    Kara Swisher notes that it's not always viewed like that by outsiders. Cook responds saying that the company is frustrated when people are talking only about Apple's stock, and not the success of making hit products. Walt Mossberg jabs that it's been a while since Apple's had another hit. Cook replies saying the company has some "incredible" plans in the works, and that the people who made some of its hit products are still there.
  • Josh Lowensohn 5/29/2013 1:29:05 AM
    So where's the TV then? Asks Kara Swisher. Cook says the company's still working on its set top box (obviously) and that they've sold more than 13 million, with "about" half of those from last year.
  • Josh Lowensohn 5/29/2013 1:31:15 AM
    Swisher and Mossberg effectively say that's great, but your predecessor, Steve Jobs, talked up a high-tech TV set like it was the second coming. Is Hollywood keeping that from happening?

    Cook sidesteps the question, saying TV is still "of great interest."
  • Dan.Farber 5/29/2013 1:35:03 AM
    Is part of the post-PC era wearable, Walt asks. Cook shows his Nike Fuel Band, which is integrated well with iOS. "I would say the ones that do more than one thing, there is nothing great out there that I have seen, or will convince a kid who has never worn watches or a band or glasses to wear one. There are lots of things to solve, it's ripe for exploration." Cook doesn't say if Apple will play in wearables, but its "an important branch of the tree" like the iPhone and iPad.
  • Dan.Farber 5/29/2013 1:37:26 AM
    Kara asks for more specific on Apple and wearables. Cook says "I am interested in a great product" and "doesn't know a lot of people who wear glasses who don't have to....and those who wear them want them to be light, unobtrusive and fashionable." So Cook is saying that Glasses are not cool, but the wrist could be better. "You have to convince people it's so incredible you want to wear it." Cook makes the point that young people don't wear watches, but he doesn't know what company could make it appealing
  • Dan.Farber 5/29/2013 1:37:49 AM

    Tim Cook on stage

  • Dan.Farber 5/29/2013 1:38:27 AM
    Walt asking Cook about Android and how it is "swamping" Apple's mobile OS.
  • Dan.Farber 5/29/2013 1:39:35 AM
    Cook responds: "For us winning is never been about making the most, never been cornerstone of Apple. Arguably we make best PC but don't make the most, make the best tablet and make the most.
  • Dan.Farber 5/29/2013 1:41:24 AM
    Cook talks about strong usage such as tablet web share in NorthAmerica...iPad is in the 80 percent range and twice as many ecommerce transactions during Black Friday.
  • Dan.Farber 5/29/2013 1:42:32 AM
    Cook defends Apple's honor saying people use Apple's product more despite the fact that Android way outsells iPhone. Cook say he thinks globally there are a lot of Android smartphones that are feature phones and user uses it like old feature phone
  • Dan.Farber 5/29/2013 1:43:46 AM
    "I look at my own use of iPad and it's a significant part of my's changed the game. I don't hear that from people who use Android tablets," Cook says. In other words, as Cook said before, customers LOVE Apple products....not about making the most products.
  • Dan.Farber 5/29/2013 1:44:45 AM
    Kara asking about when will there be a next big iPad and iPhone release....because she doesn't love it as much.
  • Dan.Farber 5/29/2013 1:45:44 AM
    Cook says he doesn't worry about demographics, customers are all ages and Apple tries to appeal to everyone. "What's next I won't answer, but we have developer conference in two week and rolling out future of iOS and OS X"
  • Dan.Farber 5/29/2013 1:46:18 AM
    So Cook won't talk about any new products but updates to the operating systems is coming soon, so get ready.
  • Dan.Farber 5/29/2013 1:48:14 AM
    Is it a dramatic update of iOS, Kara asks. Cook say, "I'll let you be the judge," and talks about Jony Ive taking over the software design last fall to increase collaboration. "The key to a great killer product is to have incredible hardware, software and services and combine in a way you can't tell what's what anymore...the magic happens at the intersection." The change in the fall amped it up, he said.
  • Dan.Farber 5/29/2013 1:49:01 AM
    Cook now praising Jony Ive and his role in changing software...uses the "incredible" word again...Ive in the new role is "incredible."
  • Dan.Farber 5/29/2013 1:50:04 AM
    Asking about the Scott Forstall situation where he was pushed out of the company. Cook defers and talks about how things are great with the team in place. "These changes have been really, really great."
  • Dan.Farber 5/29/2013 1:50:52 AM
    Question on Cook's leadership style. Cook says that he always asks himself what is in Apple's best interest. I would let other people describe me...I never like to talk about myself."
  • Dan.Farber 5/29/2013 1:52:15 AM
    Kara keeps at is Tim different from Steve. Cook says,"In probably a ton of ways but the most important things are the same...the most important thing is what we there make great products and maintain the culture."
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