Hello, everyone! Welcome to CNET's live blog of the Asus media event from IDF.
I'll be hosting you here until our team on the ground at the event gets seated and online.
Bringing the words will be Eric Franklin and Xiomara Blanco with James Martin delivering the photographs.
@Graham: Yes, sorry about that. I meant IDF. That's what we're doing today!
Hey everyone. We're in a very mood-lit room, waiting for the show to start.
@Roger: We'll see. There will certainly be Win8.
About 10 demo stations surrounding us right now.
With black velvet covers...
Hello, Eric! How's it look in there?
Hello all. Lots of banners advertising transformable tablets with the slogan "We Transform."
Yeah, Asus def seems to be doubling down on tablets that are also laptops that are also tablets and sometimes desktops.
I'm a little put off by the pseudo house music they're playing right now...
@IvanChiang: We'll see. Asus has a lot a products in the pipeline they've yet to announce prices for.
The company is usually competitive on pricing even on high-end products.
Eric is mistaken -- the demo stations are actually covered in black silk covers, and the mid-90s R&B/house selection they're playing is awesome.
@jusrw97: Good question. There is the Zenbook UX301. It was shown at IFA last week.
This even is definitely business in front, journalists and blogger types in back.
A few well-pressed suits shooting the stuff up front.
@GrahamDouglas: I sure do hope so :)
There's an interesting darkness to the proceedings. Black velvet/slik. Mood lighting and champagne!
@GrahamDouglas: I'm 99% sure he is :)
@jusrw97: Lots of Surface Pro fans that don't want to pay Surface Pro prices I see.
@SubjectBeef: They can try!!
Just got the "event will begin in 5" announcement.
@SubjectBeef lots of Macs in the room. We're not the only offenders.