Asus IFA press conference | CNET

Asus IFA press conference

CNET will be live at IFA in Berlin as Asus announces its latest products. Get the latest here.

  • Dave C 9/4/2013 2:34:30 PM
    Hoping against hope for a Transformer Book (TX300) update.
  • Ikkerens 9/4/2013 2:35:16 PM
    Ah-zoos?
  • Shaun 9/4/2013 2:35:18 PM
    A zues, not aceus.
  • karyne.levy 9/4/2013 2:36:31 PM
  • Kevin Bulhões 9/4/2013 2:37:03 PM
    Hopefully some new windows 8.1 hybrids.
  • AK 9/4/2013 2:37:09 PM
    I'd like something like the Yoga or the announced dell - zenbook flip
  • Hotzenplotz 9/4/2013 2:37:36 PM
    I hope the will talk about the new transformer infinity TF701
  • Vroum 9/4/2013 2:38:49 PM
    Ey-soos, Richard, it's ey-soos!

    www.youtube.com
  • Richard Trenholm 9/4/2013 2:38:55 PM
    See, we're all learning things already. Room looks pretty full - excitement level: burnt umber
  • Andrew Hoyle 9/4/2013 2:39:17 PM

    What a lot of happy chaps!

  • Richard Trenholm 9/4/2013 2:40:23 PM
    Some people in suits are heading for the front row...
  • Captrimmer 9/4/2013 2:40:29 PM
    I see that Apple is the laptop of choice
  • Andrew Hoyle 9/4/2013 2:40:41 PM

    Refreshments laid out for today's speakers. Pretty sure that's water, not vodka.

  • Richard Trenholm 9/4/2013 2:40:53 PM
    I can see head mics, people! This is happening!
  • Richard Trenholm 9/4/2013 2:41:26 PM
    Here we go!
  • thad.decker 9/4/2013 2:41:32 PM
    Water, Vodka...what ever makes the presentation more fun!
  • Andrew Hoyle 9/4/2013 2:41:54 PM

    A MAN!

  • Richard Trenholm 9/4/2013 2:41:55 PM
    Welcome to the Asus press conference live from IFA 2013 in the heart of Berlin.
  • dan.ackerman 9/4/2013 2:42:03 PM
    Ok everyone, thanks for the comments. We're going to turn it over to Andrew and Richard from here.
  • Richard Trenholm 9/4/2013 2:42:25 PM
    Asus VP Eric Chen takes the stage: "Let's get started!"
  • Andrew Hoyle 9/4/2013 2:43:00 PM

    Eric Chen, what a hero

  • Richard Trenholm 9/4/2013 2:43:13 PM
    "Asus has been around for 24 years... our success in the past two decades has been from responding quickly to innovation"
  • Richard Trenholm 9/4/2013 2:43:40 PM
    A graph of changes in the market, showing how smart phones have exploded.
  • Andrew Hoyle 9/4/2013 2:44:08 PM

    All arrows pointing up, so everyone's happy

  • Richard Trenholm 9/4/2013 2:44:37 PM
    "Back in 2007, we revolutionised the industry with the Eee PC. In 2010 we launched the Transformer, the first detachable PC. In 2012 we launched the PadFone"
  • Richard Trenholm 9/4/2013 2:45:03 PM
    "We transform your expectations for notebooks."
  • Andrew Hoyle 9/4/2013 2:45:05 PM

    Big fan of those glasses. Guy's got style.

  • Richard Trenholm 9/4/2013 2:45:32 PM
    Now we're watching a video showing hybrid and dual-booting laptops.
  • Richard Trenholm 9/4/2013 2:46:27 PM
    Let's talk the Transformer Book Trio: laptop, tablet and desktop in one.
  • Richard Trenholm 9/4/2013 2:46:56 PM
    We saw this three-in-one at Computex, but it has a new name.
  • Richard Trenholm 9/4/2013 2:47:53 PM
    "Multitasking is now not just for women, but men can enter into that field," says a man in a beige suit.
  • Richard Trenholm 9/4/2013 2:48:21 PM
    Now it's the Asus Zenbook UX301, a scratchproof ultrabook.
  • Richard Trenholm 9/4/2013 2:49:01 PM
    The UX301 is covered with Gorilla Glass 3 on the screen, and ceramic cover on the keyboard-y bit.
  • Richard Trenholm 9/4/2013 2:49:42 PM
    It's a 13.3-inch touchscreen with 2,560 x 1,440 resolution.
  • Andrew Hoyle 9/4/2013 2:49:54 PM

    Brown suit man looks chuffed about the Asus Transformer Book T300

  • Richard Trenholm 9/4/2013 2:50:05 PM
    Man in beige suit just tried to scratch the UX301 with a key. Didn't work.
  • Richard Trenholm 9/4/2013 2:50:38 PM
    Time to transform expectations of tablets with tablets chap Samson Hu.
  • Andrew Hoyle 9/4/2013 2:50:47 PM

    Attempting to scratch the Gorilla Glass top with keys

  • Andrew Hoyle 9/4/2013 2:51:42 PM

    We're talking Android tablets now

  • Richard Trenholm 9/4/2013 2:52:06 PM
    Now a timeline from Eee Pad Transformer to Transformer Pad Infinity to FonePad and Nexus 7.
  • Richard Trenholm 9/4/2013 2:52:52 PM
    You know what make this liveblog go much smoother? If I could learn to type the word Transofmer properly
  • Richard Trenholm 9/4/2013 2:53:11 PM
    Say hello to the Asus Transformer Pad.
  • Richard Trenholm 9/4/2013 2:53:41 PM
    Another device seen at Computex earlier this year, but with a new name.
  • Richard Trenholm 9/4/2013 2:54:35 PM
    Asus has dropped the name "Infinity" because another company holds the name in Germany, which is why several devices have been renamed for their official debuts.
  • Andrew Hoyle 9/4/2013 2:55:18 PM

    The Transformer Pad has the latest Nvidia Tegra 4 processor

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