Hey everyone, thanks for tuning in. The Dish press conference will start at 3, but stay tuned.
I admit, I'm not a Dish user. But perhaps you are.
Some interesting stuff coming up, so stay tuned. I'm David Carnoy and I'm providing "color" commentary for the event.
So, comment away. I'll help where I can.
Hey it's Roger Cheng, executive editor for CNET News. I'm on the scene and ready to roll.
Dish, as you can imagine, doesn't have the same pull as a Samsung. But the ballroom they've reserved for this press conference is fairly packed.
@adonis baybayan what do you love most about it?
They've got some cute swag on the table: stuffed kangeroos (Hopper), and little bags and boomerangs.
Dish CEO Joe Clayton loves mascots for his products. He used to work for RCA, which had Nipper, the dog. He also worked for Sirius, which also had a dog mascot.
@David Carnoy I was going to ask what that was all about.
These are somewhat ratlike.
He kind of reminds me of ALF for some reason.
will there be another live one?
Okay, the show is about to start. 30 seconds...
The light goes dark and cue to the promo video of last year's Hopper debut.
That mascot, apparently, gets around.
This is a pretty long video talking up the progress of the Hopper.
Dish CEO Joy Clayton and the Hopper heads up on the stage.
It's a funny Blues Brothers scene between the two. Nice to see an exec with personality.
Clayton is rocking the hats and shades.
Oh dear, now Clayton is now rapping with the dancing Hopper.
Intro will be: "How do you top the Hop?"
"We embarked on an ambitious journey to transform the company," he says, focusing less on tech and more consumers.
Joe Clayton is known to be one of the more colorful tech CEOs.
Touts the new Dish logo, Hopper mascot, new marketing team, and a more consumer friendly Web site.
TV commercials, radio spots, newspaper ads, online and social media - Dish is there.
Clayton talks Hopper and its DishNet service.
He touts the "broadcaster's favorite feature," AutoHop. Ha!
Plays a Hopper spot that the networks don't like, he says.
Broadcasters will have you believe consumers are breaking the law if they skip commercials, he says. Well, I guess we're a nation of outlaws.
Dish has good lawyers. They won their lawsuit with the networks over this feature.