Now he tights DishNet, the new satellite broadband service.
DishNet provides broadband to areas where normal Internet service isn't available.
Underlying theme behind our metamorphosis is to keep the customer at the center of everything we do he says.
We embrace change, technology, and the consumer, he says.
What they want is choice and control, Clayton says about the consumer.
Unlike other content providers and broadcasters, we're willing to take risks, he says.
Clayton paints Dish as pro consumer, and going against the status quo.
Dish believes it has its finger on the pulse of what consumers really want, he says.
I'm surprised the pay-TV providers aren't standing up for the rights of consumers, he says.
He should be a politician.
The industry is facing significant double-digit programming cost increases, he says. The current business model must change.
To win in the sea of sameness, we must distinctively differentiate our product, he says.
This may involve channel takedowns from time to time, he says, alluding to the AMC blackout and dispute it previously had.
Clayton frames the argument that Dish is fighting for consumers' rights and wallets when going after networks seeing higher fees.
With AutoHop, second-day viewing can be commercial free, so the customer can choose to watch shows, not commercials, Clayton says.
He's rehashing old features. Wish he'd hurry up and get to the new stuff.
Touting add-on services such as Rotten Tomatoes, and ability to link more than one Hopper in a house to link different rooms.
How do we top the Hopper? I think David Carnoy already answered.
How do we top the Hopper? Clayton says the first thing he is to talk to the consumer about what they want.
The buying public isn't making a gradual shift to mobile Internet, it's a full-blown sprint, he says.
The home is moving beyond one or two TVs to smartphones, tablets, PCs, he says. The consumer is demanding its video content anywhere.
Dish will meet the demand for video on those mobile devices with a whole host of new features, he says.
What they want, when they want it, and where they want it - sounds like TV Everywhere.
Clayton touts Hopper with Sling.
Sling will be built right into the Hopper.
Clayton cracks that we should save our boomerangs for the Sony press conference later.