Hey, "Home" is playing. Of course it is. It's the second press conference to play this song during a promo video.
by Roger Cheng
Funny thing is the features are almost overwhelming.
by David Carnoy
A lot of names/apps to keep track of.
by David Carnoy
@David Carnoy Agreed. There's just so much of it. That can be intimidating for consumers who just want stuff to work.
by Roger Cheng
The Hopper Sling and all of the apps will launch in the next few weeks, he says.
by Roger Cheng
The original Hopper and Joey required several software upgrades before they ran smoothly. Hope this Hopper does better out of the gate.
by David Carnoy
James Moorhead, the chief marketing officer, is now on stage.
by Roger Cheng
Moorhead with some corporate marketing spiel.
by Roger Cheng
Okay...Hopper with the Gangnam Style soundtrack now...okay.
by Roger Cheng
You have to give CEO Joe Clayton credit -- the guy has personality!
by Roger Cheng
Wow...the Gangnam Style dance was tailor made for the Hopper hop!
by Roger Cheng
There are 2 million Hopper Joeys at home, he says.
by Roger Cheng
I wish my FIOS service offered the Hopper with Sling ;)
by David Carnoy
Hopper adoption has outpaced older DVRs, he says.
by Roger Cheng
Moorhead says Dish awareness is up 70%, equal to DirecTV, which is much larger.
by Roger Cheng
Dish ad recall is up to 64%, an all-time high.
by Roger Cheng
I just feel bad for the people who picked up the original Hopper last year. I'd be a little upset now.
by David Carnoy
Hopper awareness has jumped 57%, while 52% says people believe it has the best tech, and 47% say it is the most innovative.
by Roger Cheng
Moorhead plays a Boston Guys commercial.
by Roger Cheng
Dish now has 2.8 million Facebook fans, 600,000 more than DirecTV, he says
by Roger Cheng
DishNet sales has soared in the first months and have continued to rise, Moorhead says.
by Roger Cheng
In a matter of weeks, Dish will kick off a massive marketing campaign, he says.
by Roger Cheng
The campaign will illustrate how we will redefine entertainment at home and outside of it.
by Roger Cheng
Moorhead says it will be a multi-million-dollar campaign.
by Roger Cheng
Our new campaign will cement in our customers'd minds that only the Hopper will deliver a superior entertainment experience.
by Roger Cheng
The consumer is the path to victory for success, and we're all about delighting the consumer, he says.
by Roger Cheng
Clayton is back on stage now.
by Roger Cheng
We have showed you a fraction of the service on the Hopper, he says.
by Roger Cheng
Clayton invites everyone to the Dish booth, and promises a unique show and entertainment experience.
by Roger Cheng
Clayton is wrapping things up, saying it is the year of the kangeroo.
by Roger Cheng
Okay, that's it folks. Thanks for joining us on this live blog.
by Roger Cheng
I was hoping we'd get some live kangaroos.
by David Carnoy
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