Hey, "Home" is playing. Of course it is. It's the second press conference to play this song during a promo video.
Funny thing is the features are almost overwhelming.
A lot of names/apps to keep track of.
@David Carnoy Agreed. There's just so much of it. That can be intimidating for consumers who just want stuff to work.
The Hopper Sling and all of the apps will launch in the next few weeks, he says.
The original Hopper and Joey required several software upgrades before they ran smoothly. Hope this Hopper does better out of the gate.
James Moorhead, the chief marketing officer, is now on stage.
Moorhead with some corporate marketing spiel.
Okay...Hopper with the Gangnam Style soundtrack now...okay.
You have to give CEO Joe Clayton credit -- the guy has personality!
Wow...the Gangnam Style dance was tailor made for the Hopper hop!
There are 2 million Hopper Joeys at home, he says.
I wish my FIOS service offered the Hopper with Sling ;)
Hopper adoption has outpaced older DVRs, he says.
Moorhead says Dish awareness is up 70%, equal to DirecTV, which is much larger.
Dish ad recall is up to 64%, an all-time high.
I just feel bad for the people who picked up the original Hopper last year. I'd be a little upset now.
Hopper awareness has jumped 57%, while 52% says people believe it has the best tech, and 47% say it is the most innovative.
Moorhead plays a Boston Guys commercial.
Dish now has 2.8 million Facebook fans, 600,000 more than DirecTV, he says
DishNet sales has soared in the first months and have continued to rise, Moorhead says.
In a matter of weeks, Dish will kick off a massive marketing campaign, he says.
The campaign will illustrate how we will redefine entertainment at home and outside of it.
Moorhead says it will be a multi-million-dollar campaign.
Our new campaign will cement in our customers'd minds that only the Hopper will deliver a superior entertainment experience.
The consumer is the path to victory for success, and we're all about delighting the consumer, he says.
Clayton is back on stage now.
We have showed you a fraction of the service on the Hopper, he says.
Clayton invites everyone to the Dish booth, and promises a unique show and entertainment experience.
Clayton is wrapping things up, saying it is the year of the kangeroo.
Okay, that's it folks. Thanks for joining us on this live blog.
I was hoping we'd get some live kangaroos.