Welcome to Lexus press conference...
At the Lexus conference, two LS sedans on stage, one covered in crazy sensors.
The array on top of the LS looks similar to, but smaller than, that on the Google autonomous cars
The logo on the car says 'Integrated Safety', which seems like the direction these new technologies are pointed.
Here comes Mark Templin, VP, general manager, Lexus
Says he's really excited to be here. Introducing other executives.
@Ivy CNET's live steam is starting now.
Grim, bringing up highway death stats.
Today marks first time Lexus came to CES. talking about car crashes, saying the cause is often distracted driving.
Goal: to eliminate fatalities
All as windup to autonomous features
In Nov. opened transportation proving grounds.
Today, we lift veil on advance safety research vehicle
LS research vehicle shown here to give a peak at safety tech
Says traffic safety is "holistic blend" ..says strategy has many components
In future, this may turn into fully autonomous car.
May evolve into fully autonomous car, but not assured
Says the driver must be fully engaged...the vision is not a car that drives itself but one equipped with intelligent co-pilot
De-emphasizing driverless cars
Automated tech make driving easier. Helps decision process and overall safety process.
'skillful driver means safer driver' seems like an obvious correlation
"Safety, confidence and driver enjoyment," he calls it