Welcome to Lexus press conference...
by Paul Sloan
At the Lexus conference, two LS sedans on stage, one covered in crazy sensors.
by wayne.cunningham
The array on top of the LS looks similar to, but smaller than, that on the Google autonomous cars
by wayne.cunningham
The logo on the car says 'Integrated Safety', which seems like the direction these new technologies are pointed.
by wayne.cunningham
Here comes Mark Templin, VP, general manager, Lexus
by Paul Sloan
Says he's really excited to be here. Introducing other executives.
by Paul Sloan
@Ivy CNET's live steam is starting now.
by Antuan Goodwin
Grim, bringing up highway death stats.
by wayne.cunningham
Today marks first time Lexus came to CES. talking about car crashes, saying the cause is often distracted driving.
by Paul Sloan
Goal: to eliminate fatalities
by Paul Sloan
All as windup to autonomous features
by Paul Sloan
In Nov. opened transportation proving grounds.
by Paul Sloan
Today, we lift veil on advance safety research vehicle
by Paul Sloan
LS research vehicle shown here to give a peak at safety tech
by wayne.cunningham
Says traffic safety is "holistic blend" ..says strategy has many components
by Paul Sloan
In future, this may turn into fully autonomous car.
by Paul Sloan
May evolve into fully autonomous car, but not assured
by wayne.cunningham
Says the driver must be fully engaged...the vision is not a car that drives itself but one equipped with intelligent co-pilot
by Paul Sloan
De-emphasizing driverless cars
by wayne.cunningham
Automated tech make driving easier. Helps decision process and overall safety process.
by Paul Sloan
'skillful driver means safer driver' seems like an obvious correlation
by wayne.cunningham
"Safety, confidence and driver enjoyment," he calls it
by Paul Sloan