A groundbreaking cross-industry cooperation between movie studios and consumer electronics companies: UltraViolet.
Here's Ron Sanders, president of Warner Bros, and others execs from Sony Pictures, Universal, 20th Century Fox, and Lionsgate.
Later this year, Sanders says, those who sign up, will receive up to 10 free movies. LG, Panasonic, Philips, Samsung, Sony, Toshiba, and Vizio are the partners with Hollywood on the UltraViolet initiative.
We seem to be having problems with the live feed for the video. We are working on it. So please stay tuned and keep following Daniel's and James' great live-blog coverage!
It allows people to link their digital purchases together so people can play them back on pretty much any device. This looks like it might sink Walmart's Vudu effort.
Ah, no...they're also touting Vudu, so UltraViolet is not sinking Vudu.
"We expect to hit 10 million UltraViolet sign-ups," Sanders says.
Folks, sorry for the problems with the video. The Panasonic keynote should be starting soon, after Gary Shapiro from CEA is done.
Shapiro's back. He said more than 20,000 products are being launched or announced at CES this year. That's a pretty good number. And for 2013 there will be $210 billion in sales in the industry.
"We need the United States government to have Ninja moment of its own," he says and talks about solving problems without regard to partisan affiliation.
"It's time our leaders...man up."
He asks for help in fighting patent trolls.
Hey, folks...please do be patient. We're working on making the video work.
Shapiro is touting the I Am Innovation app, which is meant to collect stories of entrepreneurship and innovation.
Let's talk about the Ninja! The Ninja is not without advantages, he said. The Ninja may make mistakes, but he will not be defeated by them. (Remember, Shapiro's new book is called Ninja Innovation).
Shapiro's done now. And Kazuhiro Tsuga, president of Panasonic is coming up next.
Shapiro: Please join me in welcoming the president of Panasonic, Kazuhiro Tsuga.
The video of the keynote should be starting in 5 minutes at 9 AM.
Panasonic is an eco-engineering company powered by thousands of people around the world, Tsuga says.
The answer to what drives Panasonic is customers. "Now more than ever, we are committed to creating real value for our customers. Our ability to do this is based on two fundamental things: Listening to what our customers need....In fact, there are Panasonic research centers created just to do that. Second, we are creating lasting relationships with customers that continue long after they have purchased their product."
Our future is being built on far more than a single product category, he says.
We are focusing our business activiies on four areas: Residential, Non-residential, Mobility, and Personal. "But these distinctions have no meaning without the one thing that unites them: people."
We want to add value wherever they are, he says, from home to the car, etc.
B2B2C approach: The blending of B2B and B2C, he says.
Panasonic is offering customers a more connected experience.
But what does it really mean: a more connected world? At Panasonic, we would not presume to answer that question for you, he says. Our job is to give you the products and services that allow you to create the world you want.
Perhaps there will be a few surprises, he hints, and says we will be listening in on some customer stories.