First up: a mom, Joy, from Chicago.
The TV industry in the U.S., he says, is going through tremendous change. And people are hungry for this change. When people think of Panasonic, they think of television, he notes. And of course, the company is trying to raise the bar.
But what today's consumers are desiring in TVs is more than just a beautiful picture. They want access to content, access to friends and others, and an easy, intuitive experience.
In other words, they want a smart, intelligent TV. And Panasonic is anticipating people's needs. And he wants to share Panasonic's vision of the TV of the future.
So, what is this great new experience? It's all you could ever want from your TV and more. Broadcast channels, VOD, social, a rich experience. So they're going to show it to us.
So, he shows off My Home Screen, which he brings up by saying, oddly enough, "My Home Screen."
Do people really want a smart TV? I'm not so convinced. There seem to be plenty of inexpensive boxes that you can buy that can add the "smarts" to your TV viewing.
We want to go well beyond just connecting your TV to the Internet. Panasonic believes smart devices can power new ecosystems.
Here comes Tim Vanderhook, co-founder and president of Specific Media, talking about a partnership with Panasonic for the next generation of the TV experience.
The new tech, he says, will be embedded in Panasonic TVs...access to more content, better connectivity, and more
Vanderhook: Consumers will get a deeper level of engagemet with their content. And it allows for a second-screen experience and brings them closer to their content. On the advertising side, it's adding richness to the 30-second TV ad. With this partnership, we're making this long-standing promise a reality today.
More talk of the "second" screen.
They're showing an on-screen TV guide that shows what a TV owner is watching,,plus what they're friends are watching, and allowing chat sessions between friends...and they can watch programs and chat at the same time. And see when their friends change channels.
As I kept thinking during the Toshiba announcements two nights ago and during the Panasonic presser yesterday, all of this seems like something Apple will do better when (and if) they come out with a real Apple TV.
Tsuga wants you to know where Panasonic is going. Excellent!
Daniel, you are such an Apple fanboy! Sorry I just had to say it since I know there are lots of readers out there thinking it. ;)
Maggie, you know I'm right though. :-)
Panasonic will continue to lead the industry in the creation of plasma and LCD TVs, Tsuga says, as well as all kinds of other products.
Here's a question: Do you really want to know what your friends are watching? And more importantly, do you want people know what YOU are watching? I think not. I have some embarrassing TV viewing habits that I'd prefer to keep private.
Here's Joe Taylor, from Panasonic of North America, talking about 4K TVs.
Tsuga: World's first 4K large-screen OLED TV!
Alright! Now we're talking 4K!
Taylor: just 27 pounds, less than half an inch thick. It's 56 inches.
That certainly got the crowd excited.
As for my Apple TV comment, of course I'm guessing. But yes, I do expect that when (and if) Apple comes out with its own TV, it will leapfrog the industry. At the very least, I think they'll get the UI right, and have an excellent set of content partnerships. But who knows? That's just my opinion.
That is a pretty TV. I must admit.
Now they're up on stage talking about green homes.