CES 2014: Marissa Mayer keynote (live blog) | CNET

CES 2014: Marissa Mayer keynote (live blog)

Yahoo CEO Marissa Mayer takes the stage at CES 2014.

  • Roger Cheng 1/7/2014 9:50:53 PM
    Strong is talking about bitcoin, Snapchat, Miley Cyrus...you know, the big topics.
  • Lynn La 1/7/2014 9:51:53 PM
    Grumpy Cat gets a mention
  • Roger Cheng 1/7/2014 9:52:02 PM
    Strong with a number of nice little comedy bits based on some of the big tech topics of 2013.
  • Roger Cheng 1/7/2014 9:52:12 PM
    I don't think live blogging will do it justice, so I'll just skip.
  • Roger Cheng 1/7/2014 9:52:41 PM
    Ah, Rev. Al Shapton (Kenan Thompson) is on stage now.
  • Roger Cheng 1/7/2014 9:52:51 PM
    Sorry, I meant Sharpton.
  • Kent German 1/7/2014 9:52:51 PM
  • Roger Cheng 1/7/2014 9:53:02 PM
    Trust me, they're funny.
  • Kent German 1/7/2014 9:53:22 PM
  • Roger Cheng 1/7/2014 9:53:33 PM
    Sharpton compares Yahoo to the chocolate milk company. Funny.
  • Lynn La 1/7/2014 9:53:35 PM
    Humor during tech keynotes usually fall flat, but this is definitely getting some genuine chuckles from the audience
  • Roger Cheng 1/7/2014 9:53:53 PM
    Sharpton (Thompson) going on a few nonsensical rants. Good stuff.
  • Roger Cheng 1/7/2014 9:54:18 PM
    Hey, an Apple Maps barb! Hoohah!
  • Roger Cheng 1/7/2014 9:55:09 PM
    Hehe, Yahoo=Yoohoo.
  • Roger Cheng 1/7/2014 9:55:17 PM
    Yeah, this is more entertaining than the normal keynote.
  • Roger Cheng 1/7/2014 9:55:27 PM
    Marissa knows how to play to her company's strengths.
  • Kent German 1/7/2014 9:55:35 PM
  • Roger Cheng 1/7/2014 9:55:48 PM
    A common theme is us simplifying our business, and how we simplify how you consume content, she says.
  • Roger Cheng 1/7/2014 9:56:13 PM
    Search, communications, digital magazines, and video are the four tentpoles of its business.
  • Roger Cheng 1/7/2014 9:56:21 PM
    They're also powered by Flickr and Tumblr.
  • Roger Cheng 1/7/2014 9:56:44 PM
    Talks about the 1TB storage for Flickr.
  • Roger Cheng 1/7/2014 9:56:56 PM
    It powers the Yahoo Mail them and Weather app.
  • Roger Cheng 1/7/2014 9:57:12 PM
    Tumblr joined Yahoo in May, she said.
  • Lynn La 1/7/2014 9:57:23 PM
    Tumblr. Where Yahoo paid a ton of money for hundreds of Sherlock, Doctor Who, and Game of Throne fansites
  • Roger Cheng 1/7/2014 9:57:32 PM
    David Karp is on stage to talk about Tumblr.
  • Lynn La 1/7/2014 9:57:39 PM
    Oh and gifs. Lots and lots of gifs from tumblr
  • Roger Cheng 1/7/2014 9:58:00 PM
    The big thing about Tumblr is seeing creators doing more creating on more devices, Karp says.
  • Roger Cheng 1/7/2014 9:58:14 PM
    Posting from our mobile app tripled last year, he says.
  • Roger Cheng 1/7/2014 9:58:26 PM
    People are coming to Tumblr to enjoy art and media we love, he says.
  • Roger Cheng 1/7/2014 9:58:37 PM
    We became No. 1 in engagement on ComScore, he says.
  • Kent German 1/7/2014 9:58:54 PM
  • Roger Cheng 1/7/2014 9:58:57 PM
    Engagement grew 55% from the beginning to the end of last year, he says.
  • Roger Cheng 1/7/2014 9:59:32 PM
    Brands have access to all of the creative tools Tumblr offers, he says. When applying themselves creatively, they can create some of the best content out there, he says.
  • Kent German 1/7/2014 9:59:33 PM
  • Roger Cheng 1/7/2014 9:59:43 PM
    The average tumblr post is reblogged 14 times, he says.
  • Roger Cheng 1/7/2014 10:00:24 PM
    The average sponsored blog post is read 10,000 times.
  • Kent German 1/7/2014 10:00:34 PM
  • Roger Cheng 1/7/2014 10:01:07 PM
    As brands get better at using Tumblr to make great ads, we need to do a better job of getting ads in front of the audience they deserve, he says.
  • Roger Cheng 1/7/2014 10:01:20 PM
    Karp is announcing that Tumblr sponsored posts is powered by Yahoo ad tech.
  • Kent German 1/7/2014 10:01:31 PM
  • Roger Cheng 1/7/2014 10:01:57 PM
    It benefits from Yahoo's personalization and targeting tech. That's gender and geographic targeting too, he says.
  • Kent German 1/7/2014 10:02:55 PM
  • Roger Cheng 1/7/2014 10:04:03 PM
    Yahoo thinks there's a better way.
  • Roger Cheng 1/7/2014 10:04:16 PM
    Bringing more efficiency to media buys for advertisers.
  • Roger Cheng 1/7/2014 10:04:19 PM
    So get ready for more relevant ads when you log on to Yahoo. Or just more ads.
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