CES 2014: Marissa Mayer keynote (live blog) | CNET

CES 2014: Marissa Mayer keynote (live blog)

Yahoo CEO Marissa Mayer takes the stage at CES 2014.

  • Roger Cheng 1/7/2014 10:04:23 PM
    It's not easy being an advertisers, he says.
  • Roger Cheng 1/7/2014 10:04:25 PM
    Yahoo has more than 800 million worldwide users, he says.
  • Roger Cheng 1/7/2014 10:04:27 PM
    Yahoo is launching a new unified advertising solution, he says.
  • Roger Cheng 1/7/2014 10:04:39 PM
    In 2013, we launched two native advertising offerings.
  • Roger Cheng 1/7/2014 10:04:54 PM
    And Tumblr is using Yahoo Advertising for Sponsored Posts.
  • Roger Cheng 1/7/2014 10:04:59 PM
    Who will clean up this mess? he asks.
  • Roger Cheng 1/7/2014 10:05:35 PM
    Yahoo Audience Ads: They help advertisers reach target audience across mobile, partner sites, and elsewhere.
  • Roger Cheng 1/7/2014 10:05:41 PM
    We enable the combination of our data, advertiser data, and third party data to reach that segment.
  • Roger Cheng 1/7/2014 10:05:42 PM
    You can buy native ads and display ad product through Yahoo Ad Manager.
  • Kent German 1/7/2014 10:06:08 PM
  • Roger Cheng 1/7/2014 10:06:14 PM
    I'm guessing our readers don't really care about all of this, aside from the risk of getting more ads.
  • Lynn La 1/7/2014 10:06:16 PM
    Yahoo Ad Manager is a new buying platform for small and large advertisers
  • Roger Cheng 1/7/2014 10:06:35 PM
    Next up is Yahoo Ad Exchange.
  • Roger Cheng 1/7/2014 10:06:58 PM
    It's an enhanced digital marketplace for premium publishers.
  • Roger Cheng 1/7/2014 10:07:01 PM
    Yeah, I barely know what that means myself.
  • Roger Cheng 1/7/2014 10:07:54 PM
    The ad products will make it simpler for advertisers, she says, running along the same theme.
  • Roger Cheng 1/7/2014 10:07:56 PM
    Okay, Mayer's back on.
  • Roger Cheng 1/7/2014 10:08:05 PM
    Oh, special guest!
  • Kent German 1/7/2014 10:09:15 PM
  • Kent German 1/7/2014 10:09:57 PM
  • Roger Cheng 1/7/2014 10:11:00 PM
    I'll have to give it to Yahoo and Mayer. She knows how to entertain the crowd, and she leaned on a lot of her executives for a lot of the nitty gritty details.
  • Kent German 1/7/2014 10:11:31 PM
    John Legend is performing to close out the keynote.
  • Kent German 1/7/2014 10:12:10 PM
  • Lynn La 1/7/2014 10:13:11 PM
    Roger just asked to make sure I knew that this song is "Here Comes the Sun". Hmph. Of course!
  • Lynn La 1/7/2014 10:16:40 PM
    Nothing like closing out a tech keynote with some smooth piano playing?
  • Lynn La 1/7/2014 10:18:05 PM
    People are filing out, though. It'd be great if Mayer used this opportunity to announce something crazy. "One last thing guys... we're buying Reddit. Kthbai."
  • Kent German 1/7/2014 10:18:41 PM
    Thanks for joining us, everyone! Stay tuned for CNET's Next Big Thing at 3:00pm PT. You can catch the live stream here.
  • Lynn La 1/7/2014 10:20:32 PM
    Looks like that's a wrap on the keynote, see you guys later and thanks everybody for tuning in with CNET!
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