Good morning, everyone, and welcome to CNET's live blog of the Sharp press conference at CES 2014!
I'll be hosting you until the event gets under way at 9 a.m. PT. Right now our team on the ground, Nick Statt and James Martin, are waiting in line to get into the event.
Once they get in and set up, they'll take over to bring you the news.
Hey there, everyone. All set up here at Mandalay Bay, with people still filing in. Inordinate amounts of red light.
Whoever is running the music here as an affinity for obscure tunes. Tiny Victories' Mr. Bones followed up by a group called Little People. Very space-age.
And the man of the hour, CNET Editor Ty Pendlebury, has arrived.
Hold tight, folks. Things will kick off in 1 minute.
Lights dimming. Here we go.
Toshi Osawa, CEO of Sharp, has taken the stage.
"It is likely your smartphone, tablet, or laptop has a screen made by Sharp." -- Osawa.
"Sharp has put more 60-inch or larger televisions in American homes than any other manufacturer." -- Osawa.
Sharp is unveiling a new line of Aquos TVs. It will again top the list of world's largest HD televisions, says Osawa.
Sharp President John Herrington has taken the stage.
With gigantic televisions, Herrington says onscreen content is more captivating. "Storytelling becomes more powerful and emotional," he added.
Introducing the Art of Amazing 4K Film Competition in conjunction with Red and THX.
Scenes shot on Red 4K cameras appearing onscreen
Sharp pushing the emotion angle with a scene of a fisherman letting a fish go free...in Ultra HD.
"Miss nothing, experience everything."
Four series of 4K TVs for 2014, says largest range but LG's is five
Herrington outlining the scope of the Aquos line, from Full HD to 4K.
Aquos 4K is "finest 4K TV available."
Aquos Q is able to offer a higher resolution than 1080p by splitting subpixels.
"We have fully redesigned Quattron...delivering 33 percent more subpixels than standard HD televisions." -- Herrington
Correction: Quattron+ is the highest-resolution 1080p TV, with splittable subpixels. Plays 4K content.
Quattron+ has 10 million more subpixels than full HD.