So soon, the office, home, the places we are, will be free from traditional constraints, Hirai says.
So, Life space UX is the visionary technology that Sony can deliver, Hirai says, because of kando.
I believe the mission of Sony is to inspire and fulfill people's curiosity around the world, Hirai says.
This keynote is certainly turning into a call to arms.
It's time to move beyond the just good enough era, he says. No more commodity products. Is he talking about Sony's recent history? Hmm...
We must empower our creators, designers, engineers, to be curious, Hirai says.
Products created with pride will instill pride of ownership, he says. And finally, I believe in the power of wow, he adds.
Judging from the large crown though, I think people are feeling Hirai's passion.
Please, be moved, Hirai concludes.
S.O.N.Y. Sony, Sony, Sony!
And that's it, folks. Thanks for joining us.
Alright the crowds braking up. Keynote over.
Thanks for watching everyone!
Thanks for joining us, everyone. CNET has more live coverage coming today from CES.