CES 2014: T-Mobile press conference (live blog) | CNET

CES 2014: T-Mobile press conference (live blog)

T-Mobile is ready to make some waves at CES 2014.

  • James Martin 1/8/2014 9:21:47 PM
  • James Martin 1/8/2014 9:22:02 PM
  • Roger Cheng 1/8/2014 9:22:04 PM
    I'm happy AT&T has given us a no-fault guarantee. If it doesn't work, these pricks will pay you to come back, he says.
  • Roger Cheng 1/8/2014 9:22:14 PM
    CMO Mike Sievert is up on stage.
  • James Martin 1/8/2014 9:22:17 PM
  • Roger Cheng 1/8/2014 9:22:26 PM
    This is not a promotion or program, this is a contract.
  • James Martin 1/8/2014 9:22:36 PM
  • James Martin 1/8/2014 9:22:49 PM
  • Roger Cheng 1/8/2014 9:22:59 PM
    That savings is $1,880 for a two-year contract for a family of four after savings to T-Mobile.
  • Roger Cheng 1/8/2014 9:23:18 PM
    That's a multiple day trip to Disney or a downpayment on a car, he says.
  • James Martin 1/8/2014 9:23:27 PM
  • Roger Cheng 1/8/2014 9:23:29 PM
    But people can't leave because expiration dates of family plans are staggered.
  • James Martin 1/8/2014 9:23:52 PM
  • Roger Cheng 1/8/2014 9:23:53 PM
    People have been trapped -- it's a contract in perpetuity because of the staggered end dates.
  • Roger Cheng 1/8/2014 9:24:26 PM
    T-Mobile estimates for a family of five, it would cost $1,200 to break a contract. It keeps going on. Customers are stuck, he says.
  • James Martin 1/8/2014 9:24:27 PM
  • Roger Cheng 1/8/2014 9:24:35 PM
    We'll pay all of it. Every last cent.
  • Roger Cheng 1/8/2014 9:24:41 PM
    Up to $350 per line for five lines.
  • James Martin 1/8/2014 9:24:42 PM
  • James Martin 1/8/2014 9:24:53 PM
  • Roger Cheng 1/8/2014 9:24:54 PM
    We'll also give customers full fair value with an instant credit up to $300.
  • Roger Cheng 1/8/2014 9:25:10 PM
    Customers can get up to $650 to switch. That's access to contract freedom, he says.
  • James Martin 1/8/2014 9:25:16 PM
  • James Martin 1/8/2014 9:25:31 PM
  • Roger Cheng 1/8/2014 9:25:31 PM
    Starting today, all of our phones are available to well qualified customers at $0 down.
  • James Martin 1/8/2014 9:25:41 PM
  • Roger Cheng 1/8/2014 9:25:55 PM
    Relieve your restrictions, take your old device, and send you along for $0 down.
  • James Martin 1/8/2014 9:26:04 PM
  • James Martin 1/8/2014 9:26:18 PM
  • Roger Cheng 1/8/2014 9:26:34 PM
    An iPhone 5S that you paid $200 for, is actually worth $282. You'll make a profit on your phone, he says.
  • James Martin 1/8/2014 9:26:45 PM
  • James Martin 1/8/2014 9:27:01 PM
  • Roger Cheng 1/8/2014 9:27:19 PM
    Trade in an old phone and get an instant credit. Then get your phone for $0 down. Send us a copy of your final bill, and we'll reimburse your ETFs, he says.
  • James Martin 1/8/2014 9:27:31 PM
  • James Martin 1/8/2014 9:27:46 PM
  • Roger Cheng 1/8/2014 9:27:48 PM
    At T-Mobile.com/breakup, you can create a break-up letter and send it to your carrier. Name your carrier, cites reason, etc.
  • James Martin 1/8/2014 9:27:57 PM
  • James Martin 1/8/2014 9:28:07 PM
  • Roger Cheng 1/8/2014 9:28:24 PM
    It's a mad libs style break-up letter. Of course you can share it, which gives T-Mobile great social buzz.
  • James Martin 1/8/2014 9:28:27 PM
  • Roger Cheng 1/8/2014 9:28:35 PM
    It's not a promotion, a gimmick, it's not a switching offer, it's not a bribe, he says.
  • James Martin 1/8/2014 9:29:19 PM
  • Roger Cheng 1/8/2014 9:29:21 PM
    Question: What can you do for a T-Mobile customer?
  • James Martin 1/8/2014 9:29:38 PM
  • Roger Cheng 1/8/2014 9:29:52 PM
    Mike Seivert: We don't fall into the trap of treating old customers badly. Every existing customer can switch to Simple Choice, same plans.
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