CES 2014: T-Mobile press conference (live blog) | CNET

CES 2014: T-Mobile press conference (live blog)

T-Mobile is ready to make some waves at CES 2014.

  • James Martin 1/8/2014 9:29:55 PM
  • Roger Cheng 1/8/2014 9:30:23 PM
    Legere: What we're doing is ending contracts for everybody, so we have to make sure to address our base too.
  • James Martin 1/8/2014 9:30:33 PM
  • Roger Cheng 1/8/2014 9:30:42 PM
    This isn't just for family plans, this is for everybody, including individuals.
  • James Martin 1/8/2014 9:31:12 PM
  • Roger Cheng 1/8/2014 9:31:24 PM
    Question: How do you address complaints in wider areas or rural areas?
  • Roger Cheng 1/8/2014 9:31:38 PM
    Legere: There's a short-term game and a long term game.
  • Roger Cheng 1/8/2014 9:32:09 PM
    The network where is great is superlative, the low and medium band spectrum opportunity is the answer to whether T-Mobile can deploy on the same footprint was seen as only Verizon or AT&T.
  • Roger Cheng 1/8/2014 9:32:22 PM
    Ray: We've done a lot of improvement on coverage. More to come this year.
  • James Martin 1/8/2014 9:32:27 PM
  • James Martin 1/8/2014 9:32:50 PM
  • Roger Cheng 1/8/2014 9:32:55 PM
    Ray: We have that weapon at low band which was difficult before.
  • James Martin 1/8/2014 9:33:23 PM
  • Roger Cheng 1/8/2014 9:33:30 PM
    The deployment will begin this year, but it looks like 2015 will be a bigger year from this wider coverage expansion.
  • Roger Cheng 1/8/2014 9:34:01 PM
    Legere: I don't see limitations for T-Mobile as a third or fourth or second carrier. Shooting for No. 1. Won't happen this year or in two years, but we're playing hard, he says.
  • James Martin 1/8/2014 9:34:03 PM
  • Roger Cheng 1/8/2014 9:34:17 PM
    If the rest of the industry sits back, we'll eat their lunch, he says.
  • Roger Cheng 1/8/2014 9:34:32 PM
    On the Sprint-T-Mobile rumors....
  • James Martin 1/8/2014 9:34:46 PM
  • Roger Cheng 1/8/2014 9:35:03 PM
    The consolidation in the industry has been about spectrum. All the rumors are about spectrum. But they're spectrum with no legs.
  • James Martin 1/8/2014 9:35:17 PM
  • Roger Cheng 1/8/2014 9:35:20 PM
    The T-Mobile brand and people will stay. How that plays out remains to be seen.
  • Roger Cheng 1/8/2014 9:35:30 PM
    We can continue to participate in getting spectrum.
  • Roger Cheng 1/8/2014 9:36:01 PM
    There are options in the industry in the future that would provide opportunity. The US needs a change agent or maverick. What we're doing will prevail, he says.
  • James Martin 1/8/2014 9:36:10 PM
  • James Martin 1/8/2014 9:36:53 PM
  • James Martin 1/8/2014 9:37:06 PM
  • Roger Cheng 1/8/2014 9:37:16 PM
    In karaoke, when someone sings and they suck, go next. So when that AT&T and T-Mobile deal failed, it was a dead engine. But the people were still good.
  • Roger Cheng 1/8/2014 9:37:20 PM
    Not sure about the analogy.
  • James Martin 1/8/2014 9:37:40 PM
  • Roger Cheng 1/8/2014 9:37:41 PM
    When I talk with customers, I couldn't believe how contemptuous people were with their carriers. People hated it.
  • Roger Cheng 1/8/2014 9:37:55 PM
    I took that on as our company being about different from the carrier, he says.
  • Roger Cheng 1/8/2014 9:38:12 PM
    I'm just a highly competitive guy, he says. It's fun. We're a very competitive group, he says.
  • Roger Cheng 1/8/2014 9:38:20 PM
    It's even more fun when someone loses and gets hurt, he quips.
  • James Martin 1/8/2014 9:38:37 PM
  • Roger Cheng 1/8/2014 9:39:12 PM
    Question: Will this cause a price war?
  • James Martin 1/8/2014 9:39:21 PM
  • Roger Cheng 1/8/2014 9:39:35 PM
    We don't waste our money on big concerts with Macklemore like AT&T, he says.
  • Roger Cheng 1/8/2014 9:39:57 PM
    We have taken $1.5 billion out of cost, and focus on flat, fast moving company. We can be profitable with this plan.
  • James Martin 1/8/2014 9:40:16 PM
  • Roger Cheng 1/8/2014 9:40:22 PM
    I don't know how someone with 55 points of gross margin and shackled family plans can do this, he says.
  • James Martin 1/8/2014 9:40:47 PM
  • Roger Cheng 1/8/2014 9:41:23 PM
    On a 2014 marketing campaign: We're a distant fourth in marketing, Sievert says. We're going viral.
  • Roger Cheng 1/8/2014 9:41:44 PM
    We're going to kick off the year with a campaign about this new announcement.
  • Roger Cheng 1/8/2014 9:42:05 PM
    Days of using mass media and cute advertising to get people in stores is over, Legere says.
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