CNET's Apple Oct. 22 Event Live Blog

Join CNET for live coverage of Apple's event on October 22, to be held at the Yerba Buena Center for the Arts Theater in San Francisco. We're expecting new iPads, Macs and software.

  • Josh Lowensohn 10/22/2013 5:00:03 PM
    One minute to go here folks.
  • James Martin 10/22/2013 5:00:16 PM
  • Josh Lowensohn 10/22/2013 5:00:46 PM
    Lights dimming, here we go.
  • Carrie Mihalcik 10/22/2013 5:00:53 PM
  • Josh Lowensohn 10/22/2013 5:01:04 PM
    Presentation starting off with a video. Looks like the same one they showed off at WWDC back in June.
  • Tim Stevens 10/22/2013 5:01:15 PM
    "How can anyone perfect anything?"
  • dan.ackerman 10/22/2013 5:01:18 PM
    Hardware on the side of the stage -- does the new Mac Pro need a new display to go along with it?
  • James Martin 10/22/2013 5:01:28 PM
  • Josh Lowensohn 10/22/2013 5:01:35 PM
    A video all about simplifying things through design and making products with "feel" and "delight."
  • Scott Stein 10/22/2013 5:01:40 PM
    Okay everyone, we'll see what happens soon enough.
  • James Martin 10/22/2013 5:01:47 PM
  • James Martin 10/22/2013 5:02:25 PM
  • Josh Lowensohn 10/22/2013 5:02:33 PM
    "Designed by Apple in California" is the end line. And out comes CEO Tim Cook with a big smile.
  • Tim Stevens 10/22/2013 5:02:33 PM
    Big applause for Tim, who has a big smile on his face.
  • Josh Lowensohn 10/22/2013 5:03:02 PM
    I really love that video, Cook says, noting that it played at WWDC. "It does such an incredible job at talking about our values," he adds.
  • Tim Stevens 10/22/2013 5:03:04 PM
    The screen has the same, brightly colored flurry of petals that was on the invite, and on the wall outside.
  • James Martin 10/22/2013 5:03:04 PM
  • Josh Lowensohn 10/22/2013 5:03:28 PM
    We're going to see "some amazing products" today that "only" could have been made by Apple, he says. But first iPhone updates.
  • James Martin 10/22/2013 5:03:37 PM
  • Tim Stevens 10/22/2013 5:03:48 PM
    Tim is calling out a few of his favorite reviews.
  • Josh Lowensohn 10/22/2013 5:03:53 PM
    Cook going over last month's launch of the 5S and 5C, running over specs, features, and early reviews.
  • James Martin 10/22/2013 5:04:05 PM
  • Josh Lowensohn 10/22/2013 5:04:22 PM
    By end of launch, the company sold 9 million iPhones, Cook notes -- data the company released last month.
  • Tim Stevens 10/22/2013 5:04:24 PM
    Big applause for big iPhone sales!
  • James Martin 10/22/2013 5:04:40 PM
  • Josh Lowensohn 10/22/2013 5:04:56 PM
    Cook says best place to see it in action was the company's retail stores, so we're going to see a video of it launching in New York, Shanghai, and other countries.
  • Josh Lowensohn 10/22/2013 5:05:01 PM
    Cities, rather.
  • Josh Lowensohn 10/22/2013 5:05:23 PM
    Lots of clapping employees stocking both devices, people lining up, cheering to get their new phones.
  • Tim Stevens 10/22/2013 5:05:33 PM
    Scenes from the NYC store, which I can attest was a madhouse on launch morning. A happy, manic madhouse.
  • James Martin 10/22/2013 5:05:42 PM
  • Tim Stevens 10/22/2013 5:06:13 PM
    "This is life in color" says the background music.
  • Josh Lowensohn 10/22/2013 5:06:19 PM
    Video showing the typical commotion that goes on during a big launch opener. People poking the devices in stores, and press snapping shots of first buyers, etc.
  • James Martin 10/22/2013 5:06:19 PM
  • Josh Lowensohn 10/22/2013 5:06:49 PM
    And that's it for the video. Cook's back, post-commercial.
  • James Martin 10/22/2013 5:06:54 PM
  • Josh Lowensohn 10/22/2013 5:07:06 PM
    When we see customer response like this, it makes all the hard work worthwhile, Cook says.
  • James Martin 10/22/2013 5:07:20 PM
  • Tim Stevens 10/22/2013 5:07:21 PM
    He's re-iterating that iOS 7 is the "biggest change" for iOS since the iPhone launched.
  • Josh Lowensohn 10/22/2013 5:07:27 PM
    Cook turning to iOS 7, pointing to early reviews.
  • James Martin 10/22/2013 5:07:52 PM
  • Josh Lowensohn 10/22/2013 5:07:56 PM
    5 days post launch, 200M devices were running iOS 7. As of today, 64% are running iOS 7
  • Tim Stevens 10/22/2013 5:07:59 PM
    I hope I'm not jinxing anything here, but Wi-Fi here seems remarkably secure... a nice change from the iPhone launch a few weeks back.
  • James Martin 10/22/2013 5:08:14 PM
  • Josh Lowensohn 10/22/2013 5:08:23 PM
    SO we just switched metrics there, but safe to assume that's closer to 300-400M.
  • James Martin 10/22/2013 5:08:34 PM
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