And there's one more big piece of technology coming... what could it be?
The big three features: A7, camera, Touch ID.
That sensor is definitely a big one. I'm excited to try it.
Phil's running down what we've seen already. "This is our most forward-thinking phone yet."
Apple doing its best to make fingerprint reading seem natural and invisible and not complicated or invasive.
16GB at $199. 32GB at $299 and 64GB at $399. Yes, on-contract.
Leather! And Moleskine-ish.
There are new cases, made of leather. $39 each. And, there's a (RED) one as well.
With a pastel leather case, no one will know if your iPhone is champagne/gold.
The 4S is the free phone...with contract. 8GB. One lone non-Lightning.
And yes the iPhone 4S stays around. 8GB free on-contract.
You can order the 5C on the 13th this Friday. On the 20th, the you can purchase the 5C and the 5S.
That's US, Australia, Canada, China, France, Germany, Japan, Singapore and the UK.
Friday Sept 20 for iPhone Purchase Day, as expected.
"This is the first time we've been able to launch an iPhone, at the start, at the other countries and China. We are so proud of the work the team has done to make that possible." Big applause!
Japan is launching at SoftBank, KDDI, and NTT Docomo for the first time.
100 countries and 270 carriers in December, before the end of the year.
Which one? Which one? Will $100 savings be enough to make people choose the 5C?
Okay, that's it for iPhone. Tim Cook is back on the stage!
"The next iPhones are packed with incredible technologies." He's talking about how the technology is built around experience, not just the tech itself.
The lurking big story here, to me, is both the Touch ID tech and the M7 motion chip.
He's giving the roundup, iOS 7, the iPhone 5C, the iPhone 5S "the most advanced iPhone ever, with our most forward-thinking technologies."
M7 could be the Wearable Tech gateway.
We've only been here for a little over an hour... is there more to come?
Touch ID will likely show up in all Apple products.
We're looking at some commercials, showing the iPhone 5C in a variety of very colorful situations around the world, including India, Norway, Japan... the focus is on internationality, of course.