CNET's Apple Sept. 10 event live blog

Join CNET for live coverage of Apple's event on September 10, to be held at its headquarters in Cupertino, Calif. We're expecting new iPhones, and maybe more.

  • Scott Stein 9/10/2013 5:04:11 PM
    Here comes the first video. Concerts, versus last year's Apple store openings splash reel.
  • Josh Lowensohn 9/10/2013 5:04:13 PM
  • Josh Lowensohn 9/10/2013 5:04:25 PM
  • Tim Stevens 9/10/2013 5:04:26 PM
    Oh I do love a good Apple promo video.
  • Josh Lowensohn 9/10/2013 5:04:43 PM
  • Scott Stein 9/10/2013 5:04:56 PM
    Behind the scenes assembly, light-hanging, crowds waiting
  • Tim Stevens 9/10/2013 5:04:59 PM
    Lots of purple lighting at these venues. Maybe an Elton John thing?
  • Josh Lowensohn 9/10/2013 5:05:03 PM
  • Tim Stevens 9/10/2013 5:05:12 PM
    Nope, apparently a Lady Gaga thing.
  • Josh Lowensohn 9/10/2013 5:05:23 PM
  • Scott Stein 9/10/2013 5:05:39 PM
    I have not been to a concert in a long time.
  • Josh Lowensohn 9/10/2013 5:05:48 PM
  • Scott Stein 9/10/2013 5:05:54 PM
    The Many Costumes of Gaga
  • Tim Stevens 9/10/2013 5:05:58 PM
    Getting lots of clips of Ms. Gaga doing her thing on the stage, lots of people cheering, and people cheering here in Cupertino too!
  • Tim Stevens 9/10/2013 5:06:10 PM
    Tim's back. "It's a month of incredible music and I really encourage you to catch a couple concerts."
  • Tim Stevens 9/10/2013 5:06:16 PM
    Okay, time to start the retail discussion.
  • Scott Stein 9/10/2013 5:06:27 PM
    Now for the retail.
  • Tim Stevens 9/10/2013 5:06:30 PM
    "As many of you know, we've been expanding our retail footprint outside the United States."
  • Tim Stevens 9/10/2013 5:06:42 PM
    He's talking about the tiny Stamford store just down the road.
  • Josh Lowensohn 9/10/2013 5:06:51 PM
  • Scott Stein 9/10/2013 5:06:59 PM
    Looking at a local store, serving 2,000 per day. Expanding to massive storefront.
  • Tim Stevens 9/10/2013 5:07:03 PM
    This weekend it was replaced with a much larger, more typically glass Apple Store.
  • Josh Lowensohn 9/10/2013 5:07:10 PM
  • Tim Stevens 9/10/2013 5:07:22 PM
    It's three-sides of glass, "an architectural marvel." 8x larger than the last one.
  • Josh Lowensohn 9/10/2013 5:07:31 PM
  • Scott Stein 9/10/2013 5:07:35 PM
    Now it looks a lot like the Upper West Side Apple Store style -- lots of glass and high ceilings.
  • Tim Stevens 9/10/2013 5:07:44 PM
    There are two rooms, with the front doing the hands-on stuff. In the other room is the Genius Bar and training and etc.
  • Josh Lowensohn 9/10/2013 5:07:51 PM
  • Tim Stevens 9/10/2013 5:08:01 PM
    "A lot of excitement" says Tim in the new store. He wants us all to swing by. Y'all should head over!
  • Scott Stein 9/10/2013 5:08:12 PM
    Tim wants us to stop by and see it. I don't know if I have time!
  • Tim Stevens 9/10/2013 5:08:20 PM
    "Now also this month we've been hard at work on completing iOS 7. Of course, iOS 7 is the latest version of the world's most advanced mobile operating system."
  • Josh Lowensohn 9/10/2013 5:08:34 PM
  • Tim Stevens 9/10/2013 5:08:35 PM
    "Next month we will ship the 700 millionth iOS device." Big applause for that!
  • Scott Stein 9/10/2013 5:08:44 PM
    So, 700 million iOS devices is a lot.
  • Josh Lowensohn 9/10/2013 5:08:48 PM
  • Tim Stevens 9/10/2013 5:08:58 PM
    "iOS 7 will quickly become the world's most popular mobile operating system. It's packed with amazing new features."
  • Tim Stevens 9/10/2013 5:09:09 PM
    Craig Federighi is up on stage!
  • Josh Lowensohn 9/10/2013 5:09:16 PM
  • Scott Stein 9/10/2013 5:09:16 PM
    Not a surprise, really: we're going into iOS 7 first.
  • Tim Stevens 9/10/2013 5:09:34 PM
    "Soon, we're going to witness an event really almost unprecedented in our industry, when virtually overnight hundreds of millions of people download iOS 7."
  • Josh Lowensohn 9/10/2013 5:09:35 PM
  • Tim Stevens 9/10/2013 5:09:49 PM
    Getting a brief overview of iOS 7 again.
  • Josh Lowensohn 9/10/2013 5:09:54 PM
  • Scott Stein 9/10/2013 5:10:12 PM
    Going over lock screen, home screen, recap. Which reminds me: I've seen more people using iOS 7 ahead of release than I expected the last few months.
  • Josh Lowensohn 9/10/2013 5:10:21 PM
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