iPhone: okay, here we go.
Okay, time to talk iPhone. "A couple of you might havebeen expecting this." Indeed!
Recap of iPhone 5: lots of changes, redesign, camera, etc.
It took the iPhone business " to an entirely new level" says Tim.
Big blue chart of increasing iPhone sales.
Usually lower cost of older iPhone. Not this year.
"In the past, when we've launched a new iPhone, we lowered the cost of the old iPhone, making it more accessible to new people. But this year, we're not going to do that."
Replace iPhone 5. With two devices.
"The business has become so large that this year we're going to replace the iPhone 5, and we're going to replace it with not one but two new designs."
"This allows us to serve even more customers."
iPhone 5 becomes a footnote. Enter two new iPhones.
Phil Schiller is up on stage!
iPhone 5C. Yes it's called that.
"The iPhone 5C is made with all the incredible technology that customers have loved with the iPhone 5, but there's more, too. It has an incredible new design. One that's more fun, and more colorful than anything we've made before."
"A few of you might have seen some shots on the web. And that's cool."
"A few of you have maybe seen a few shots of this on the web, and that's cool, because everyone's really excited."
"That's cool," really? What happened to doubling-down on security?
Video of drippy paint colors. Pastels.
And there it is! We're seeing it in five colors: green, white, blue, red, and yellow.
The blue is particularly nice, a lovely shade of royal cyan. Definitely catching my eye.
The exact same colors we expected. Green, grey, light blue, peach-ish, and yellow.
The buttons and controls on the side match the color too. It's a polycarbonate wrap-around back, that covers the sides. The front is glass, of course.
I like the green, but that's because I'm an insufferable Jets fan.
"As close as you look you won't see seams or part lines or joins. It's absolutely gorgeous."
Wahey, and the wallpaper in iOS 7 matches the color of the phone! "It creates an entire experience of color."
Glass front looks iPhone 5-like. Back somewhat reminiscent of iPod Touch but more like older iPhone.
Specific cases made for 5C.
"The team has created a really cool line of custom covers." They're silicon with a microfiber lining, and it has cutouts down toward the bottom. Weight savings?
Color-reveal patterns in cases. Looks like these are Apple's cases.