Okay, time to talk iPhone. "A couple of you might havebeen expecting this." Indeed!
Scott Stein9/10/2013 5:21:18 PM
That was fast.
Josh Lowensohn9/10/2013 5:21:22 PM
Tim Stevens9/10/2013 5:21:33 PM
He's talking iPhone 5.
Scott Stein9/10/2013 5:21:41 PM
Recap of iPhone 5: lots of changes, redesign, camera, etc.
Josh Lowensohn9/10/2013 5:21:56 PM
Tim Stevens9/10/2013 5:21:56 PM
It took the iPhone business " to an entirely new level" says Tim.
Scott Stein9/10/2013 5:21:57 PM
Big blue chart of increasing iPhone sales.
Scott Stein9/10/2013 5:22:09 PM
Usually lower cost of older iPhone. Not this year.
Tim Stevens9/10/2013 5:22:15 PM
"In the past, when we've launched a new iPhone, we lowered the cost of the old iPhone, making it more accessible to new people. But this year, we're not going to do that."
Scott Stein9/10/2013 5:22:26 PM
Replace iPhone 5. With two devices.
Tim Stevens9/10/2013 5:22:31 PM
"The business has become so large that this year we're going to replace the iPhone 5, and we're going to replace it with not one but two new designs."
Scott Stein9/10/2013 5:22:33 PM
Good-bye, iPhone 5!
Tim Stevens9/10/2013 5:22:41 PM
"This allows us to serve even more customers."
Josh Lowensohn9/10/2013 5:22:43 PM
Scott Stein9/10/2013 5:22:57 PM
iPhone 5 becomes a footnote. Enter two new iPhones.
Tim Stevens9/10/2013 5:22:57 PM
Phil Schiller is up on stage!
Tim Stevens9/10/2013 5:23:07 PM
It's the iPhone 5C!
Scott Stein9/10/2013 5:23:10 PM
iPhone 5C. Yes it's called that.
Josh Lowensohn9/10/2013 5:23:14 PM
Josh Lowensohn9/10/2013 5:23:19 PM
Tim Stevens9/10/2013 5:23:32 PM
"The iPhone 5C is made with all the incredible technology that customers have loved with the iPhone 5, but there's more, too. It has an incredible new design. One that's more fun, and more colorful than anything we've made before."
Scott Stein9/10/2013 5:23:41 PM
"A few of you might have seen some shots on the web. And that's cool."
Tim Stevens9/10/2013 5:23:42 PM
"A few of you have maybe seen a few shots of this on the web, and that's cool, because everyone's really excited."
Tim Stevens9/10/2013 5:23:53 PM
"That's cool," really? What happened to doubling-down on security?
Scott Stein9/10/2013 5:23:56 PM
Video of drippy paint colors. Pastels.
Tim Stevens9/10/2013 5:24:08 PM
And there it is! We're seeing it in five colors: green, white, blue, red, and yellow.
Tim Stevens9/10/2013 5:24:18 PM
The blue is particularly nice, a lovely shade of royal cyan. Definitely catching my eye.
Scott Stein9/10/2013 5:24:19 PM
The exact same colors we expected. Green, grey, light blue, peach-ish, and yellow.
Tim Stevens9/10/2013 5:24:37 PM
The buttons and controls on the side match the color too. It's a polycarbonate wrap-around back, that covers the sides. The front is glass, of course.
Scott Stein9/10/2013 5:24:41 PM
I like the green, but that's because I'm an insufferable Jets fan.
Josh Lowensohn9/10/2013 5:24:45 PM
Tim Stevens9/10/2013 5:24:48 PM
"As close as you look you won't see seams or part lines or joins. It's absolutely gorgeous."
Tim Stevens9/10/2013 5:25:05 PM
Wahey, and the wallpaper in iOS 7 matches the color of the phone! "It creates an entire experience of color."
Josh Lowensohn9/10/2013 5:25:08 PM
Josh Lowensohn9/10/2013 5:25:12 PM
Scott Stein9/10/2013 5:25:22 PM
Glass front looks iPhone 5-like. Back somewhat reminiscent of iPod Touch but more like older iPhone.
Scott Stein9/10/2013 5:25:25 PM
Specific cases made for 5C.
Tim Stevens9/10/2013 5:25:33 PM
"The team has created a really cool line of custom covers." They're silicon with a microfiber lining, and it has cutouts down toward the bottom. Weight savings?
Josh Lowensohn9/10/2013 5:25:40 PM
Josh Lowensohn9/10/2013 5:25:42 PM
Scott Stein9/10/2013 5:25:42 PM
Color-reveal patterns in cases. Looks like these are Apple's cases.