Cook thanking everyone for joining the company. "We have some very fond memories here, and we're going to create a few more today." First up, iPhone.
by Josh Lowensohn
This space feels a lot more intimate because of the balcony. Bottom aisles closer to stage.
by Scott Stein
iPhone 5 is off to a "tremendous" start, Cook says.
by Josh Lowensohn
Cook noting sell out of more than 5 million units. "This was fantastic," Cook says.
by Josh Lowensohn
Hard to believe that was six weeks ago.
by Scott Stein
Cook highlighting the retail stores, so we're going to see a video about that.
by Josh Lowensohn
Showing various cities where it went on sale, including Sydney, Hong Kong, France, NYC.
by Josh Lowensohn
People in line getting coffees, stores getting ready piling up tons of iPhones, and even swabbing floor units. And looking goofy taking photos of it all with iPads.
by Josh Lowensohn
I've never felt compelled to take a photo with an iPad.
by Scott Stein
Very similar to the video about retail the company showed off earlier this year at the iPad event. Very emotional. And there's even someone deaf purchasing the iPhone, with the Apple employee signing the features, presumably.
by Josh Lowensohn
Video wraps, and Cook back out.
by Josh Lowensohn
yes, Josh, was just thinking that.
by Scott Stein
Cook says this kind of customer reaction reminds us why we want to do it. Now onto iPods -- guess we're not getting a newer sales number til earnings on Thursday.
by Josh Lowensohn
Cook going over reaction from press about the new iPods.
by Josh Lowensohn
With the rest of the new iPod lineup, Apple's sold 3 million units.
by Josh Lowensohn
Cook seems to be channeling Jobs here. More emotional and emphatic than I can recall him being.
by David Hamilton
So not just touches and nano in those #s.
by Josh Lowensohn
Cook moves to iOS 6 now. Cook says teams work hard to get everyone onto new OS. In one month, 200M devices running iOS 6.
by Josh Lowensohn
Big applause on that. "This is phenomenal" Cook says, adding it's the fastest adoption rate ever.
by Josh Lowensohn
Cook now going over some software features like documents in the cloud on iOS and Mac devices. Now 125 million docs in the cloud in the last year.
by Josh Lowensohn
Also iMessage, Apple's cross-platform IM and texting service. Cook says people have sent 300 billion iMessages in the past year.
by Josh Lowensohn
Sending them at 28,000 per second. "Maybe even more right now," Cook jokes.
by Josh Lowensohn
Not to be left out: 160 million Game Center accounts.
by Josh Lowensohn
Shared Photo Streams: 70 million photos shared.
by Josh Lowensohn
That wraps up Mountain Lion + iOS 6 section. Now onto App Store.
by Josh Lowensohn
Last month there were over 700,000 apps in the App Store, and 275,000 of those are iPad apps. Cook says both of those are growing.
by Josh Lowensohn
"We've reached another milestone," Cook says. Customers have now downloaded 35 billion apps from the App Store.
by Josh Lowensohn
"This is great for customers, they get the choice of some fantastic apps. But it's also great for developers," Cook says. APple's paid out $6.5 billion to developers.
by Josh Lowensohn
Cook moves to iBooks, Apple's book reading application with its built-in iBookstore.
by Josh Lowensohn
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by David Hamilton
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