27-inch iMac w/2.9ghz quad core i5 ships for $1,799. Start shipping in December.
by Josh Lowensohn
That base iMac is a pretty tempting package.
by Scott Stein
Schiller says the new model uses up to 50 percent less memory than the previous models.
by Josh Lowensohn
And that's it for Mac. Schiller hands it back over to Cook.
by Josh Lowensohn
"These products are really cool," he says. Now onto iPad...
by Josh Lowensohn
alright, here we go. iPad.
by Scott Stein
"Each time we get together there's a new number or statistic to illustrate the growth of this product," he says. 2 weeks ago Apple sold its 100M iPad.
by Josh Lowensohn
Will there just be one, or will they dare to update the larger one, too?
by Scott Stein
"That's 100 million in just two and a half years. This is unprecedented for a new product in a new category," he adds. Cook says Apple sold more iPads in the June quarter than any PC manufacturer sold.
by Josh Lowensohn
As for how they're being used, Cook points to Web traffic stats, where the iPad has a 91 percent share versus "other" at 9 percent. No idea where these numbers are coming from though.
by Josh Lowensohn
Tim Cook had such a nice delivery on "people love their iPads."
by Scott Stein
"People love their iPads. They love the big, beautiful, multitouch display, the fast fluid responsiveness of Apple's hardware and software working together..." Cook goes on.
by Josh Lowensohn
"One of the things that is so rewarding and so amazing to us is how quickly the iPad has been embraced in education. Admins, teachers and students have found iPad to be an incredible learning tool."
by Josh Lowensohn
School and education discussion, now. I had a feeling this would be a big emphasis.
by Scott Stein
Cook throws up an example from a superintendent at a Texas school talking up the iPad helping teachers teach and students learn. "We saw this early on," Cook says.
by Josh Lowensohn
Connecting to January's education event.
by Scott Stein
Cook brings up iBooks Author, the textbook creation software the company rolled out earlier this year.
by Josh Lowensohn
iBooks textbooks are now available for 80 percent of the US. high school core curriculum, Cook says.
by Josh Lowensohn
"These are enough to make you want to be a kid again."
by Josh Lowensohn
iBooks textbooks are now in over 2,500 schools in the U.S.
by Josh Lowensohn
Now publishers can easily update their books.
by Scott Stein
And not just the big three publishers who are using it, Cook says. Today: new version of iBooks Author software w/new Apple templates, embedded fonts, as well as mathematical expressions. "This is actually very big," Cook says.
Also new: multi-touch widgets within e-books, and book updates (like apps).
by Josh Lowensohn
New software available today in the Mac App Store.
by Josh Lowensohn
Cook moves from education to business. "iPad is showing up more and more and doing more and more things," Cook says. 94 percent of Fortune 500 is testing or deploying iPad.
by Josh Lowensohn
Image of iPad mounted in vehicle. I think that's the destiny of the smaller iPad.
by Scott Stein
"With 100M sold in just two and a half years, we couldn't be more thrilled by how iPad has been embraced by so many users for so many things. But we know we are just getting started," Cook says.
by Josh Lowensohn
Discussing that Retina Display iPad, now. But "not taking our foot off the gas."
by Scott Stein
Cook says the third-gen iPad has been the fastest selling iPad of all time, "but we're not taking our foot off the gas. We've got some really cool stuff to show you." Which means Schiller is coming back up to do the product pitch.
by Josh Lowensohn
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