27-inch iMac w/2.9ghz quad core i5 ships for $1,799. Start shipping in December.
That base iMac is a pretty tempting package.
Schiller says the new model uses up to 50 percent less memory than the previous models.
And that's it for Mac. Schiller hands it back over to Cook.
"These products are really cool," he says. Now onto iPad...
alright, here we go. iPad.
"Each time we get together there's a new number or statistic to illustrate the growth of this product," he says. 2 weeks ago Apple sold its 100M iPad.
Will there just be one, or will they dare to update the larger one, too?
"That's 100 million in just two and a half years. This is unprecedented for a new product in a new category," he adds. Cook says Apple sold more iPads in the June quarter than any PC manufacturer sold.
As for how they're being used, Cook points to Web traffic stats, where the iPad has a 91 percent share versus "other" at 9 percent. No idea where these numbers are coming from though.
Tim Cook had such a nice delivery on "people love their iPads."
"People love their iPads. They love the big, beautiful, multitouch display, the fast fluid responsiveness of Apple's hardware and software working together..." Cook goes on.
"One of the things that is so rewarding and so amazing to us is how quickly the iPad has been embraced in education. Admins, teachers and students have found iPad to be an incredible learning tool."
School and education discussion, now. I had a feeling this would be a big emphasis.
Cook throws up an example from a superintendent at a Texas school talking up the iPad helping teachers teach and students learn. "We saw this early on," Cook says.
Connecting to January's education event.
Cook brings up iBooks Author, the textbook creation software the company rolled out earlier this year.
iBooks textbooks are now available for 80 percent of the US. high school core curriculum, Cook says.
"These are enough to make you want to be a kid again."
iBooks textbooks are now in over 2,500 schools in the U.S.
Now publishers can easily update their books.
And not just the big three publishers who are using it, Cook says. Today: new version of iBooks Author software w/new Apple templates, embedded fonts, as well as mathematical expressions. "This is actually very big," Cook says.
Also new: multi-touch widgets within e-books, and book updates (like apps).
New software available today in the Mac App Store.
Cook moves from education to business. "iPad is showing up more and more and doing more and more things," Cook says. 94 percent of Fortune 500 is testing or deploying iPad.
Image of iPad mounted in vehicle. I think that's the destiny of the smaller iPad.
"With 100M sold in just two and a half years, we couldn't be more thrilled by how iPad has been embraced by so many users for so many things. But we know we are just getting started," Cook says.
Discussing that Retina Display iPad, now. But "not taking our foot off the gas."
Cook says the third-gen iPad has been the fastest selling iPad of all time, "but we're not taking our foot off the gas. We've got some really cool stuff to show you." Which means Schiller is coming back up to do the product pitch.