Hello, and welcome to CNET's live blog of the Dish CES press conference.
I'll be hosting you here until our live blogging team of Shara Tibken, David Carnoy, and James Martin get in the room and set up
Shara and David will bring you the words with James bringing the photos.
The setup for Dish's press conference is different from any I've been to. Looks more like a nice little luncheon than a presser. Tables are scattered around the room, and there are actually power outlets on each tablet (woot!!)
There are also little Joey kangaroo stuffed animals sitting on the tables, and a big van near where the cameras are set up.
Theme music from movies like "Star Wars" and "Indiana Jones" is playing in the background.
Much better soundtrack than LG this morning, which was more like the same elevator song playing over and over.
As a reminder, the Dish Hopper's ability to auto skip TV commercials on its recordings is the subject of ongoing lawsuits from the major TV broadcasters, including CBS, the parent company of CNET.
We're starting with a commercial, which has been common at CES press conferences this year.
Dish and Hopper are expanding their team, the ad says
We're going to hear a lot about Joeys today, not so much Hopper.
Make it even easier to enjoy more of your favorite shows in all rooms of your home
And the Joey goes wireless, ad says
And Joey coming on LG and Sony TVs
President and CEO of Dish, Joe Clayton, about to take the stage
I can't help but crack up at these Kangaroo mascots running around. Pretty funny
Joey cheerleaders on stage. Scary.
They led Clayton on stage, running and waving a big Dish flag
Sorry, meant cheerleaders.
The song, I think it's called "holding out for a hero" was playing as Clayton entered
Clayton - as Americans, we love our champions. They represent strength, ingenuity, etc. Nowhere is this more obvious than CES where the power of innovation is on display
I'm here today to talk about this power, and not Austin Powers, Clayton says
This is part 3 of the Dish transformation, according to Clayton.
You can talk about megabits, gigabytes and terabytes all you want. However, American consumer only cares about three basic requirements, Clayton says
One - affordability. What does it cost. Two. available anywhere. and three, ease of use, Clayton says