We'll be back @ 2 p.m. PT to cover the earnings call. Stay tuned.
by Josh Lowensohn
Hey all. Time for all things Facebook. Big numbers, and Wall Street isn't happy. The conference call starts in about 15 minutes.
by Paul Sloan
Stock's getting creamed. Now down around 18% after hours...
by charles.cooper
@Paul Crandall. I agree. This is a time for Mark to show the Street he can lead.
by Paul Sloan
Meeting expectations (that you, the company, guide is one thing. Now they need to be specific about what's coming...)
by Paul Sloan
Leave it to Facebook to provide lots of nice charts.
by Paul Sloan
Hard to separate out the bad buzz around Facebook, but the report was hardly a disaster. Solid, even. Maybe that's a
small consolation to anyone who bought at 38 back in May.
by charles.cooper
That's true -- it *was* a respectable quarter. But stock prices are forward
looking. What comes out on the call will be critical.
by Paul Sloan
To Zuck or not to Zuck, that is the question. Given all the handwringing about Facebook just now, one would think that he has EXTRA incentive to make a cameo this time around.
by charles.cooper
Facebook is turning into a short sellers dream.
by Paul Sloan
3 minutes to post time and the stock's down 17% in after-hours trading.
by charles.cooper
Some of the nerves might be related to second quarter costs and expenses nearly tripling to $1.9 billion. But most of that is due to share-based compensation expenses.
by charles.cooper
@ Paul Crandall - yes, big possibilities. But all still to come.
by Paul Sloan
Citi's Mark Mahaney just issued a report calling the numbers "a modest beat."
by charles.cooper
Zuckerberg kicks off the festivities.
by charles.cooper
Zuck says that "hopefully," listeners will come away from today's call with a clear idea where Facebook's heading. I bet.
by charles.cooper
Meanwhile, check out the slides. Facebook continues to grow its user base and average revenue per user (ARPU). However, outside the U.S., where most of the user growth is happening, the ARPU is far less than in North America (see the charts below).
by charles.cooper
Back to Zuck, expect to see frequency of improvement to different
"mobile experiences."
by charles.cooper
Zuck: Goal is to to build a successful social platform that allows developers to better
integrate with Facebook.
by charles.cooper
Zuck does the vision thing, imagining a day when you buy a new car, then log in to Facebook and get new music, etc.
based on social preferences. Meh.
by charles.cooper
Zuck is talking up all the open graph apps out there. says people are sharing nearly $1 billion pieces of info every day using Open Graph
by Paul Sloan
Says that largest open graph users / partners tend to become advertisers
by Paul Sloan
Social ads - says best ads are messaging from a friend
by Paul Sloan
content from people you care about - that's what marketers want.
by Paul Sloan
He's talking about mobile users and social ads. He says social ads give clear path to mobile.
by Paul Sloan
By end of June , sponsored stories in News feed was over $1 million a day and half of that was from mobile.
by Paul Sloan
Here's a news nugget: Zuckerberg says that Facebook is looking to increase the percentage of ads that are social over the next three years.
by charles.cooper
Here is Sheryl Sandberg, COO, talking about the unique ad capabilities.
by Paul Sloan
Sheryl Sandberg taking over for Zuck. Someone from tech support ought to fix her mic. She sounds like she's with Captain Nemo 20,000 leagues under the sea.
by charles.cooper
She says marketers know that a recommendation from a friend is the most powerful way to sell a product.
by Paul Sloan
Over past quarter, made progress in monetization -- rolling out new products and making it easier for advertisers to advertise with us.
by Paul Sloan
She's talking about sponsored stories. Example: Wal-mart can pay to have someone's post spread among friends.
by Paul Sloan
FB users spend a large percentage of time on news feed, and that lets marketers reach people easily
by Paul Sloan