Facebook holds press event to show off its next big thing
Facebook is holding a media event at its headquarter in Menlo Park, Calif. We'll be bringing you all the news.
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He says this is about making new connections as well. If you meet someone in real life, like I met someone named Chris -- I type "people named Chris who are friends of Lars and went to Stanford University."by Paul Sloan
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by James Martin -
Refine search options
by James Martin -
The Graph Search lets you drill down -- you can change schools, locations, etc., until you find the person you want.by Paul Sloan
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Another example: "Friends of my friends who are single males in San Francisco, Calif., and who are from India." That gives a very select group of people.by Paul Sloan
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by James Martin -
The people I"m seeing here have set all these things -- city, hometown in India, etc., -- so that it matches. I'm only able to search for what I'm already able to see on Facebook.by Paul Sloan
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He says it's a powerful recruiting tool. Friends of current employees is a good place to start with recruiting. For example, "NASA Ames Research Center employees who are friends with Facebook employees."by Paul Sloan
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by James Martin -
And he gets back a list of people who fit that criteria.by Paul Sloan
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Another example for recruiting: He's looking for "people who have been product managers and who have been founders."by Paul Sloan
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And it gives him a list of such people.by Paul Sloan
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by James Martin -
Lars Ramussen is taking stage to show how graph search works with photos of friends.by Paul Sloan
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by James Martin -
So this is Facebook's shot across LinkedIn's bow.by David Hamilton
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He types "photos of my friends taken in Paris, France" and a slew of such photos show up.by Paul Sloan
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by James Martin -
Lars next searches for "photos of friends who have been to Yosemite National Park."by Paul Sloan
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by James Martin -
Then he searched "photos of my friends before 1990" and up come a number of photos of kids. There is one of Sheryl Sandberg from 1972. And the audience gives an "awwwww"by Paul Sloan
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by James Martin -
by James Martin -
Another example: He searches "photos of Berlin, Germany from 1989," and it calls up more than 100 photos that are public -- not just from his friends -- that offer a look at Germany the year the Berlin Wall came down.by Paul Sloan
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by James Martin -
Lars Points out that you can only see the content you can already see on Facebook. Clearly, Facebook is mindful of a possible privacy backlash.by Paul Sloan
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Tom is talking again. He's showing off "interest" search now.by Paul Sloan
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by James Martin -
by James Martin -
I.e., "movies my friends like." Says he can now come here and see great movies through the lens of my friends. Now he's showing TV shows my friends like. And within that, you can pull up a video clip from one of those shows -- 30 Rock, Mad Men, etc.by Paul Sloan
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Another example: "TV shows liked by Software Engineers." And suddenly there are a number of TV shows that software engineers like. Then does TV shows that doctors like ...results: Grey's Anatomy.by Paul Sloan
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by James Martin -
Tom uses another example: "Music liked by people who like Mitt Romney." Then he does the same for "Barack Obama." Common result: The Beatles.by Paul Sloan
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Graph Search is only available in a limited preview. You can sign up to get on the Graph Search waitlist here: www.facebook.comby David Hamilton
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Tom tries "Languages that my friends speak." Most of his friends prefer Python, but French and Mandarin are also there.by Paul Sloan
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by James Martin -
This is all a powerful way to slice and dice people and their interests on Facebook.by Paul Sloan
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Lars is back on stage to show how search works for "places."by Paul Sloan
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Lars says a few months ago he had a terrible toothache, so he types in "dentists liked by my friends." Second result: Mark Zuckerberg's dad. But then a long list of his friends and their dentists.by Paul Sloan
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by James Martin -
With that out of the way, he searches for "Restaurants in San Francisco, Calif., liked by my friends from India." And up comes a list.by Paul Sloan
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This is starting to sound like a more customized Yelp. Very smart.by Paul Sloan
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by James Martin -
However, it doesn't have to be limited to your friends. You can search "restaurants in SF, California, liked by Culinary Institute of America graduates." This returns an array of restaurants -- but not based on your friends. Again, this is narrow search that Google and other don't do.by Paul Sloan
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You can search for restaurants, bars, cities, countries, you name it.by Paul Sloan
