Facebook's F8 keynote | CNET

Facebook's F8 keynote

CEO Mark Zuckerberg and other Facebook leaders take the stage at the social network's developer conference in San Francisco.

  • charles.cooper 4/30/2014 4:41:12 PM
    Welcome everyone. Our team is settling into their seats and Facebook should officially open up their festivities by 10 a.m. PT.
  • charles.cooper 4/30/2014 4:50:15 PM
    TNW earlier today noted that Songkick had a post reporting that Facebook would announce "a new way of linking between apps on mobile devices." Unfortunately, the post has since been pulled.
  • Sarah Mitroff 4/30/2014 4:51:52 PM
  • Sarah Mitroff 4/30/2014 4:52:20 PM
  • Richard Nieva 4/30/2014 4:55:04 PM
    Hey we're finally getting settled in the keynote room
  • Richard Nieva 4/30/2014 4:56:46 PM
    Loud music and flashing lights. Some cool screens that look like they are throbbing
  • Richard Nieva 4/30/2014 4:57:34 PM
    By the way, I'm here with CNET senior editor Jessica Dolcourt. We'll be your tour guides for the morning.
  • James Martin 4/30/2014 5:00:34 PM
  • James Martin 4/30/2014 5:42:22 PM
  • Jessica Dolcourt 4/30/2014 5:42:27 PM
    They're really into Lana Del Rey at Facebook. This is the third time she's been mentioned onstage, twice first by Zuck...
  • Richard Nieva 4/30/2014 5:42:49 PM
    Message dialog lets users now share content to friends using the FB Messenger app
  • James Martin 4/30/2014 5:43:01 PM
  • Jessica Dolcourt 4/30/2014 5:43:15 PM
    So to recap, the three tools are Message Dialog, Mobile Like button, and Send to Mobile.
  • Richard Nieva 4/30/2014 5:43:21 PM
    Archibong announces a program called FBStart
  • James Martin 4/30/2014 5:43:42 PM
  • Richard Nieva 4/30/2014 5:43:48 PM
    It will help devs get their apps off the ground
  • James Martin 4/30/2014 5:44:02 PM
  • Jessica Dolcourt 4/30/2014 5:44:22 PM
    Tools like the mobile like are all part of FB Start, which includes $5K in free tools and services.
  • James Martin 4/30/2014 5:44:35 PM
  • James Martin 4/30/2014 5:45:02 PM
  • Richard Nieva 4/30/2014 5:45:21 PM
    For startups with existing apps, an accelerated track will get them $30,000 worth of free services
  • Jessica Dolcourt 4/30/2014 5:45:22 PM
    And now we're talking about mobile app ads, which is something we knew that Facebook would tackle in a big way here at F8.
  • James Martin 4/30/2014 5:45:24 PM
  • Richard Nieva 4/30/2014 5:46:00 PM
    He's now talking about mobile app ads -- a huge money maker for Facebook
  • James Martin 4/30/2014 5:46:04 PM
  • Richard Nieva 4/30/2014 5:46:31 PM
    350 million installs have been driven thru FB mobile app ads, he says
  • James Martin 4/30/2014 5:46:53 PM
  • Jessica Dolcourt 4/30/2014 5:47:12 PM
    Mobile app ads help hyper-target app ads to the right people...
  • James Martin 4/30/2014 5:47:42 PM
  • Richard Nieva 4/30/2014 5:47:53 PM
    "We all know the facts." Several people download apps and they get buried on the 7th screen of their phones so they rarely come back, Archibong says.
  • Jessica Dolcourt 4/30/2014 5:47:57 PM
    Facebook wants to solve the problem using these engagement ads to target people on Facebook and bring them back to the app experience on the phone. In-app events are one way to do it.
  • James Martin 4/30/2014 5:48:08 PM
  • Richard Nieva 4/30/2014 5:49:15 PM
    New "engagement ads" target users based on past app usage. For example, Beats Music can prompt you to listen to a particular song.
  • James Martin 4/30/2014 5:49:17 PM
  • Jessica Dolcourt 4/30/2014 5:49:28 PM
    Adding simple tools like a "book now" button increased engagement and closed the loop on an app trying to connect people to local events.
  • Richard Nieva 4/30/2014 5:50:22 PM
    Deborah Liu, of platform products, on stage to talk about monetization
  • James Martin 4/30/2014 5:50:44 PM
  • Richard Nieva 4/30/2014 5:50:51 PM
    "Money is the lifeblood of your business," Liu says. Simple, but true.
  • James Martin 4/30/2014 5:51:14 PM
  • James Martin 4/30/2014 5:51:46 PM
  • Jessica Dolcourt 4/30/2014 5:51:56 PM
    We all know how cutthroat the developer ecosystem has become on monetization, and there's big money involved when there are so many gamers on Facebook this month.
  • Richard Nieva 4/30/2014 5:52:14 PM

    375 million people play games with Facebook every month, Liu says.
  • Jessica Dolcourt 4/30/2014 5:52:45 PM
    Case in point, and a real-world example that I love -- while waiting to get into this keynote, the hospitality lady working the event started telling me about her frustrations with a game she plays on Facebook every day.
  • Richard Nieva 4/30/2014 5:52:50 PM
    She's talking about Facebook's woes in having to figure how to make money on mobile
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