Facebook's F8 keynote | CNET

Facebook's F8 keynote

CEO Mark Zuckerberg and other Facebook leaders take the stage at the social network's developer conference in San Francisco.

  • Richard Nieva 4/30/2014 5:32:07 PM
    "The world of mobile has no way to discover unified links"
  • Jessica Dolcourt 4/30/2014 5:32:07 PM
    But that's not what Sukhar is talking about here. He's talking about getting stuck trying to open them up in browsers, especially when unmodified for mobile.
  • James Martin 4/30/2014 5:32:23 PM
  • Jessica Dolcourt 4/30/2014 5:32:35 PM
    "What if we could make it one big graph of content."
  • Richard Nieva 4/30/2014 5:32:47 PM
    He announces Applinks
  • James Martin 4/30/2014 5:33:14 PM
  • Richard Nieva 4/30/2014 5:33:30 PM
    An open standard with open source SDKs that lets devs navigate to deep links.
  • Jessica Dolcourt 4/30/2014 5:33:53 PM
    SoundCloud is one example we've got here using Quip. Its playing while we also look at an e-book on GoodReads, and then back to Quip again.
  • Jessica Dolcourt 4/30/2014 5:34:18 PM
    That was a very short demo, but you get the idea.
  • James Martin 4/30/2014 5:34:42 PM
  • Jessica Dolcourt 4/30/2014 5:34:51 PM
    Developers have to drop a few tags in that explain the platform and the app in question.
  • Richard Nieva 4/30/2014 5:34:55 PM
    "What if every app worked like this? What if we never got stuck in mobile web browsers?"
  • James Martin 4/30/2014 5:35:11 PM
  • Jessica Dolcourt 4/30/2014 5:35:15 PM
    If you paste in a Web URL, Parse will return the mobile version no matter what.
  • Richard Nieva 4/30/2014 5:36:00 PM
    Applinks partners include Pinterest, Hulu, Spotify
  • Jessica Dolcourt 4/30/2014 5:36:09 PM
    So in a nutshell, Applinks will translate across apps and platforms, to bring you the content in the right context for your ecosystem and screen.
  • James Martin 4/30/2014 5:36:10 PM
  • Jessica Dolcourt 4/30/2014 5:36:39 PM
    Spotify, Hulu, Flickr, and Endomondo use Applinks for deep linking to dive in and come back to another app.
  • Richard Nieva 4/30/2014 5:37:26 PM
    He calls out Mailbox as one partner deeply integrating Applinks. You can check out a link that brings you to another app, and then go straight back to checking your email
  • Jessica Dolcourt 4/30/2014 5:37:29 PM
    Applinks.org is the place to go for developers to check it out.
  • Richard Nieva 4/30/2014 5:38:15 PM
    Ime Archibong, who heads strategic partnerships on the stage
  • Jessica Dolcourt 4/30/2014 5:38:36 PM
    Archibong relates a delightful anecdote in which he, as a basketball coach, teaches kids everything but to physically grow in height.
  • James Martin 4/30/2014 5:38:46 PM
  • Jessica Dolcourt 4/30/2014 5:39:02 PM
    Cue the segue to growth about building Facebook's tools for developer growth, starting with Organics.
  • Jessica Dolcourt 4/30/2014 5:39:10 PM
    Organic tools, that is...
  • Jessica Dolcourt 4/30/2014 5:39:26 PM
    He's talking about the Like and Like on Facebook buttons, for instance.
  • James Martin 4/30/2014 5:39:56 PM
  • Richard Nieva 4/30/2014 5:40:01 PM
    He's talking about how devs can funnel desktop web traffic to mobile
  • Jessica Dolcourt 4/30/2014 5:40:19 PM
    If you're on Rdo, clicking "Send to Mobile" will remind you to download the app the next time you grab up your phone or tablet.
  • James Martin 4/30/2014 5:40:21 PM
  • Jessica Dolcourt 4/30/2014 5:41:02 PM
    Let's say you have an engaged mobile user...social plugins used to be the way to drive their engagement, but now, it's here for mobile. It's the mobile Like button.
  • Richard Nieva 4/30/2014 5:41:26 PM
    He's using TechCrunch to demo it
  • Jessica Dolcourt 4/30/2014 5:41:35 PM
    It's a miniaturized Like button that sticks right onto the top of the article or page. It's in beta...
  • Richard Nieva 4/30/2014 5:41:45 PM
    Mobile app button will roll out in the next couple of weeks
  • James Martin 4/30/2014 5:41:46 PM
  • James Martin 4/30/2014 5:42:22 PM
  • Jessica Dolcourt 4/30/2014 5:42:27 PM
    They're really into Lana Del Rey at Facebook. This is the third time she's been mentioned onstage, twice first by Zuck...
  • Richard Nieva 4/30/2014 5:42:49 PM
    Message dialog lets users now share content to friends using the FB Messenger app
  • James Martin 4/30/2014 5:43:01 PM
  • Jessica Dolcourt 4/30/2014 5:43:15 PM
    So to recap, the three tools are Message Dialog, Mobile Like button, and Send to Mobile.
  • Richard Nieva 4/30/2014 5:43:21 PM
    Archibong announces a program called FBStart
  • James Martin 4/30/2014 5:43:42 PM
  • Richard Nieva 4/30/2014 5:43:48 PM
    It will help devs get their apps off the ground
  • James Martin 4/30/2014 5:44:02 PM
  • Jessica Dolcourt 4/30/2014 5:44:22 PM
    Tools like the mobile like are all part of FB Start, which includes $5K in free tools and services.
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