Facebook's F8 keynote | CNET

Facebook's F8 keynote

CEO Mark Zuckerberg and other Facebook leaders take the stage at the social network's developer conference in San Francisco.

  • James Martin 4/30/2014 5:44:35 PM
  • James Martin 4/30/2014 5:45:02 PM
  • Richard Nieva 4/30/2014 5:45:21 PM
    For startups with existing apps, an accelerated track will get them $30,000 worth of free services
  • Jessica Dolcourt 4/30/2014 5:45:22 PM
    And now we're talking about mobile app ads, which is something we knew that Facebook would tackle in a big way here at F8.
  • James Martin 4/30/2014 5:45:24 PM
  • Richard Nieva 4/30/2014 5:46:00 PM
    He's now talking about mobile app ads -- a huge money maker for Facebook
  • James Martin 4/30/2014 5:46:04 PM
  • Richard Nieva 4/30/2014 5:46:31 PM
    350 million installs have been driven thru FB mobile app ads, he says
  • James Martin 4/30/2014 5:46:53 PM
  • Jessica Dolcourt 4/30/2014 5:47:12 PM
    Mobile app ads help hyper-target app ads to the right people...
  • James Martin 4/30/2014 5:47:42 PM
  • Richard Nieva 4/30/2014 5:47:53 PM
    "We all know the facts." Several people download apps and they get buried on the 7th screen of their phones so they rarely come back, Archibong says.
  • Jessica Dolcourt 4/30/2014 5:47:57 PM
    Facebook wants to solve the problem using these engagement ads to target people on Facebook and bring them back to the app experience on the phone. In-app events are one way to do it.
  • James Martin 4/30/2014 5:48:08 PM
  • Richard Nieva 4/30/2014 5:49:15 PM
    New "engagement ads" target users based on past app usage. For example, Beats Music can prompt you to listen to a particular song.
  • James Martin 4/30/2014 5:49:17 PM
  • Jessica Dolcourt 4/30/2014 5:49:28 PM
    Adding simple tools like a "book now" button increased engagement and closed the loop on an app trying to connect people to local events.
  • Richard Nieva 4/30/2014 5:50:22 PM
    Deborah Liu, of platform products, on stage to talk about monetization
  • James Martin 4/30/2014 5:50:44 PM
  • Richard Nieva 4/30/2014 5:50:51 PM
    "Money is the lifeblood of your business," Liu says. Simple, but true.
  • James Martin 4/30/2014 5:51:14 PM
  • James Martin 4/30/2014 5:51:46 PM
  • Jessica Dolcourt 4/30/2014 5:51:56 PM
    We all know how cutthroat the developer ecosystem has become on monetization, and there's big money involved when there are so many gamers on Facebook this month.
  • Richard Nieva 4/30/2014 5:52:14 PM

    375 million people play games with Facebook every month, Liu says.
  • Jessica Dolcourt 4/30/2014 5:52:45 PM
    Case in point, and a real-world example that I love -- while waiting to get into this keynote, the hospitality lady working the event started telling me about her frustrations with a game she plays on Facebook every day.
  • Richard Nieva 4/30/2014 5:52:50 PM
    She's talking about Facebook's woes in having to figure how to make money on mobile
  • James Martin 4/30/2014 5:53:03 PM
  • Richard Nieva 4/30/2014 5:53:57 PM
    Her account of Facebook's mobile woes will probably resonate with developers.
  • Jessica Dolcourt 4/30/2014 5:54:02 PM
    I always love meeting people who use the things that I cover and care about as part of their daily lives...Ok, but back to monetizing.
  • James Martin 4/30/2014 5:54:17 PM
  • Jessica Dolcourt 4/30/2014 5:54:34 PM
    "What people on Facebook are looking for are ads that are integrated, and not disruptive." - Liu
  • Richard Nieva 4/30/2014 5:54:49 PM
    Over a million advertisers are on FB now, she says
  • James Martin 4/30/2014 5:55:15 PM
  • Richard Nieva 4/30/2014 5:55:36 PM
    She's talking about FB's unique strength in ad targeting
  • James Martin 4/30/2014 5:55:47 PM
  • Richard Nieva 4/30/2014 5:55:52 PM
    She announces Facebook Audience Network
  • Jessica Dolcourt 4/30/2014 5:56:12 PM
    The Audience Network takes the burden off developers for targeting and billing -- it's all done for you.
  • James Martin 4/30/2014 5:56:12 PM
  • James Martin 4/30/2014 5:56:43 PM
  • Richard Nieva 4/30/2014 5:57:02 PM
    Basically, the network lets advertisers use Facebook's targeting data to advertise on properties other than FB
  • James Martin 4/30/2014 5:57:12 PM
  • James Martin 4/30/2014 5:57:40 PM
  • Jessica Dolcourt 4/30/2014 5:58:00 PM
    Target is one example -- they wanted to find people who already use the Target app and watch Frozen. They found them on the Huffington Post and dozens of other apps...they didn't need to reach out to one another. Facebook brought them together.
  • Richard Nieva 4/30/2014 5:58:32 PM
    This lets FB make more money in the advertising realm without cluttering up the Facebook app with more ads
  • James Martin 4/30/2014 5:59:19 PM
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