HTC's Double Exposure Event | CNET

HTC's Double Exposure Event

HTC's announcement will likely have something to do with cameras, as suggested by the title of the event.

  • Roger Cheng 10/8/2014 8:22:05 PM
    In August, HTC released a beta version of Zoe on a limited number of Android devices.
  • Roger Cheng 10/8/2014 8:22:11 PM
    Zoe can create videos that are as long as 30 seconds, but can be shorter. They can be shared on Facebook, Twitter, Instagram.
  • sarahtew 10/8/2014 8:22:16 PM
  • Lynn La 10/8/2014 8:22:27 PM



  • Roger Cheng 10/8/2014 8:22:28 PM
    Bamford said Zoe will be available on Android today, and iOS later this fall.
  • sarahtew 10/8/2014 8:22:39 PM
  • Roger Cheng 10/8/2014 8:23:03 PM
    With Zoe, HTC is attempting to build its own mini social network. It hopes the viral nature of sharing and editing videos will catch on with people.
  • sarahtew 10/8/2014 8:23:36 PM
  • Roger Cheng 10/8/2014 8:23:52 PM
    New for HTC is the release of an app that not only can run on other Android phones, but iOS devices too. That represents a new step for the company.
  • Roger Cheng 10/8/2014 8:24:41 PM
    HTC saw BlackBerry and its BBM, Facebook buying WhatsApp and Instagram, and figured it could build its own social network.
  • Lynn La 10/8/2014 8:25:03 PM

    Part of HTC's promo reel about the Zoe app and users' testimonials.


  • Roger Cheng 10/8/2014 8:25:07 PM
    Zoe is compatible with devices running on Android 4.3 and above.
  • sarahtew 10/8/2014 8:25:10 PM
  • Roger Cheng 10/8/2014 8:25:16 PM
    Big applause for the announcement that the iPhone would be able to get Zoe.
  • Roger Cheng 10/8/2014 8:25:24 PM
    Zoe for the iPhone rocks, Bamford said.
  • sarahtew 10/8/2014 8:25:34 PM
  • Lynn La 10/8/2014 8:25:38 PM



  • Roger Cheng 10/8/2014 8:25:42 PM
    It was built from the ground up for the platform, Bamford said.
  • sarahtew 10/8/2014 8:25:53 PM
  • Roger Cheng 10/8/2014 8:26:00 PM
    And now, Jason Mackenzie is up to talk about "living in the moment."
  • Roger Cheng 10/8/2014 8:26:15 PM
    Mackenzie is the president of the Americas region for HTC.
  • sarahtew 10/8/2014 8:26:33 PM
  • Roger Cheng 10/8/2014 8:27:01 PM
    Mackenzie sharing a story about watching his son's basketball game. He realizes he is viewing the game through his smartphone.
  • Lynn La 10/8/2014 8:27:19 PM



  • Roger Cheng 10/8/2014 8:27:41 PM
    At a particular tense moment, he said he had to put his phone down to "live in the moment." His son hits a 3-pointer at the buzzer and banks it in, he says.
  • sarahtew 10/8/2014 8:27:53 PM

    dilemma: live in the moment or capture it with a screen between you and the action...

  • Roger Cheng 10/8/2014 8:28:20 PM
    It was a proud dad moment, and I'm happy that I lived that moment. But I regret not capturing it, he says.
  • Roger Cheng 10/8/2014 8:28:36 PM
    I had to make a decision to live in that moment or capture it, he said.
  • Roger Cheng 10/8/2014 8:28:36 PM
    For the extreme sports crowd, that problem has been solved. You're covered, he said, referring to a GoPro camera.
  • Roger Cheng 10/8/2014 8:28:44 PM
    We see a massive opportunity for a new kind of device for the rest of us, he says.
  • Roger Cheng 10/8/2014 8:28:55 PM
    It's a product that will help us enjoy and capture those important moments, he says.
  • Roger Cheng 10/8/2014 8:29:01 PM
    He officially announces the Re camera.
  • Roger Cheng 10/8/2014 8:29:42 PM
    The video is taking us through the evolution of the camera, with the RE the natural end result of that evolution.
  • Lynn La 10/8/2014 8:30:08 PM



  • sarahtew 10/8/2014 8:30:09 PM
  • Roger Cheng 10/8/2014 8:30:11 PM
    And here we go, it's the Re, a small pipe-like product that can take photos and videos.
  • Roger Cheng 10/8/2014 8:30:34 PM
    The first thing you notice is it's incredibly attractive and friendly, he says. It looks different from anything in the market.
  • Lynn La 10/8/2014 8:30:37 PM



  • Lynn La 10/8/2014 8:30:50 PM



  • sarahtew 10/8/2014 8:30:59 PM
  • Roger Cheng 10/8/2014 8:31:04 PM
    The lens is circular, so the grip is circular too. It's simple: it only has two buttons. There's no power button.
  • Roger Cheng 10/8/2014 8:31:16 PM
    Re uses a grip sensor that turns on the device when you grab it.
  • Lynn La 10/8/2014 8:31:23 PM



  • Roger Cheng 10/8/2014 8:31:24 PM
    Re takes 16 MP photos.
  • Roger Cheng 10/8/2014 8:31:31 PM
    One long press, and you take 1080p HD video.
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