We will have live pictures from the event once our team gets inside, but there will be no live video.
Boom, say hello to the Windows Phone 8X and Windows Phone 8S.
I bet Microsoft really influences phone design.
Cue the funky product promotional video.
Consumers want something personal and new, Chou says. Today, they are getting it.
The phones feature different splashes of color, a la Nokia's Lumia line.
It looks like Windows phones will be all about color.
Windows Phone 8X and 8S by HTC, Chou announces to applause.
Both Chou and Ballmer pose for photos with the phones.
Wow, can anyone say....Lumia! I've got deja vu big time!
Chou touts the beautiful design of hardware and software, says they are "magically thin."
This is the first phone designed from inside out to put people first, Chou says.
The experience on Windows Phone 8 is unlike other smartphones. No other phones keep you closer to the people and things that matter to you in life, Ballmer says.
HTC built the phone from the ground up to showcase the software, Ballmer says.
The Windows Phone 8X is truly a hero product, Ballmer says, citing the design, sound, and camera capabilities.
It's a new approach to the branding and naming of these products, Ballmer says.
There's an opportunity to brand it in a clear way. This just is the Windows Phone 8X and Windows Phone 8S, Ballmer says.
We think this approach will help us tell our story clearly and crisply, Ballmer says.
I wonder what Nokia will say about that.
Together with HTC, we have a very clear branding and go-to-market strategy, Ballmer says.
When someone wants a Windows Phone, they will think of the HTC product.
That can't be good for Nokia, right?
When I saw these phones in person I really liked their slick looking design, I have to say.
We are incredible enthused with what we can do together with our partners and HTC.
Ballmer thanks HTC for the quality fo the products, and walks off the stage.
If you want Windows Phone, this is Windows Phone 8X and Windows Phone 8S, Chou repeats.
Yeah, but will HTC do any better to convince people to jump onto the WP bandwagon?
Windows Phone 8X and 8S also have personality. Innovative design with eye-catching colors that really stand out, Chou says.
They look and feel like nothing else on the market, Chou says.
Windows Phone is very engaging, that's true...but it's not very customizable.
HTC now mentioning WP8 Live Tiles.
HTC's Scott Croyle, head of design, talks up the unique nature of the Windows Phone 8 software.
Phones now the 3D embodiment of the Live Tile.
Croyle takes a shot at the competition, says there hasn't been a phone that has fulfilled the potential of Windows Phone.
HTC's Scott Croyle, head of design, has taken the stage.
Combined HTC's unibody architecture with thin design for a sleek phone, Croyle says. Calls it seamless surfacing.