HTC's New York launch event
HTC has a few tricks up its sleeve with its latest product announcement.
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We will have live pictures from the event once our team gets inside, but there will be no live video.by Kent German
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by Sarah Tew -
by Sarah Tew -
Boom, say hello to the Windows Phone 8X and Windows Phone 8S.by Roger Cheng
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I bet Microsoft really influences phone design.by Brian Bennett
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Cue the funky product promotional video.by Roger Cheng
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Consumers want something personal and new, Chou says. Today, they are getting it.by Roger Cheng
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The phones feature different splashes of color, a la Nokia's Lumia line.by Roger Cheng
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Colors colors colors!by Brian Bennett
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It looks like Windows phones will be all about color.by Roger Cheng
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Windows Phone 8X and 8S by HTC, Chou announces to applause.by Roger Cheng
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Both Chou and Ballmer pose for photos with the phones.by Roger Cheng
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Wow, can anyone say....Lumia! I've got deja vu big time!by Brian Bennett
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Chou touts the beautiful design of hardware and software, says they are "magically thin."by Roger Cheng
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This is the first phone designed from inside out to put people first, Chou says.by Roger Cheng
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The experience on Windows Phone 8 is unlike other smartphones. No other phones keep you closer to the people and things that matter to you in life, Ballmer says.by Roger Cheng
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HTC built the phone from the ground up to showcase the software, Ballmer says.by Roger Cheng
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The Windows Phone 8X is truly a hero product, Ballmer says, citing the design, sound, and camera capabilities.by Roger Cheng
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It's a new approach to the branding and naming of these products, Ballmer says.by Roger Cheng
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There's an opportunity to brand it in a clear way. This just is the Windows Phone 8X and Windows Phone 8S, Ballmer says.by Roger Cheng
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We think this approach will help us tell our story clearly and crisply, Ballmer says.by Roger Cheng
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I wonder what Nokia will say about that.by Roger Cheng
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Together with HTC, we have a very clear branding and go-to-market strategy, Ballmer says.by Roger Cheng
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When someone wants a Windows Phone, they will think of the HTC product.by Roger Cheng
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That can't be good for Nokia, right?by Roger Cheng
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When I saw these phones in person I really liked their slick looking design, I have to say.by Brian Bennett
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The HTC Windows Phone 8S
by Kent German -
We are incredible enthused with what we can do together with our partners and HTC.by Roger Cheng
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Ballmer thanks HTC for the quality fo the products, and walks off the stage.by Roger Cheng
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Back to Chou.by Roger Cheng
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If you want Windows Phone, this is Windows Phone 8X and Windows Phone 8S, Chou repeats.by Roger Cheng
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Yeah, but will HTC do any better to convince people to jump onto the WP bandwagon?by Brian Bennett
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Windows Phone 8X and 8S also have personality. Innovative design with eye-catching colors that really stand out, Chou says.by Roger Cheng
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They look and feel like nothing else on the market, Chou says.by Roger Cheng
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The HTC WIndows Phone 8X
by Kent German -
Windows Phone is very engaging, that's true...but it's not very customizable.by Brian Bennett
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HTC now mentioning WP8 Live Tiles.by Brian Bennett
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HTC's Scott Croyle, head of design, talks up the unique nature of the Windows Phone 8 software.by Roger Cheng
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Phones now the 3D embodiment of the Live Tile.by Brian Bennett
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Croyle takes a shot at the competition, says there hasn't been a phone that has fulfilled the potential of Windows Phone.by Roger Cheng
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by Sarah Tew -
by Sarah Tew -
HTC's Scott Croyle, head of design, has taken the stage.by Roger Cheng
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by Sarah Tew -
Combined HTC's unibody architecture with thin design for a sleek phone, Croyle says. Calls it seamless surfacing.by Roger Cheng
