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HTC's New York launch event
HTC has a few tricks up its sleeve with its latest product announcement.
9/19/2012 3:20:18 PM
We will have live pictures from the event once our team gets inside, but there will be no live video.
9/19/2012 3:20:22 PM
9/19/2012 3:20:26 PM
9/19/2012 3:20:38 PM
Boom, say hello to the Windows Phone 8X and Windows Phone 8S.
9/19/2012 3:20:49 PM
I bet Microsoft really influences phone design.
9/19/2012 3:21:09 PM
Cue the funky product promotional video.
9/19/2012 3:21:25 PM
Consumers want something personal and new, Chou says. Today, they are getting it.
9/19/2012 3:21:43 PM
The phones feature different splashes of color, a la Nokia's Lumia line.
9/19/2012 3:21:52 PM
Colors colors colors!
9/19/2012 3:21:54 PM
It looks like Windows phones will be all about color.
9/19/2012 3:22:13 PM
Windows Phone 8X and 8S by HTC, Chou announces to applause.
9/19/2012 3:22:28 PM
Both Chou and Ballmer pose for photos with the phones.
9/19/2012 3:22:41 PM
Wow, can anyone say....Lumia! I've got deja vu big time!
9/19/2012 3:22:49 PM
Chou touts the beautiful design of hardware and software, says they are "magically thin."
9/19/2012 3:23:01 PM
This is the first phone designed from inside out to put people first, Chou says.
9/19/2012 3:23:24 PM
The experience on Windows Phone 8 is unlike other smartphones. No other phones keep you closer to the people and things that matter to you in life, Ballmer says.
9/19/2012 3:23:35 PM
HTC built the phone from the ground up to showcase the software, Ballmer says.
9/19/2012 3:23:53 PM
The Windows Phone 8X is truly a hero product, Ballmer says, citing the design, sound, and camera capabilities.
9/19/2012 3:24:18 PM
It's a new approach to the branding and naming of these products, Ballmer says.
9/19/2012 3:24:34 PM
There's an opportunity to brand it in a clear way. This just is the Windows Phone 8X and Windows Phone 8S, Ballmer says.
9/19/2012 3:24:48 PM
We think this approach will help us tell our story clearly and crisply, Ballmer says.
9/19/2012 3:24:55 PM
I wonder what Nokia will say about that.
9/19/2012 3:25:11 PM
Together with HTC, we have a very clear branding and go-to-market strategy, Ballmer says.
9/19/2012 3:25:26 PM
When someone wants a Windows Phone, they will think of the HTC product.
9/19/2012 3:25:33 PM
That can't be good for Nokia, right?
9/19/2012 3:25:42 PM
When I saw these phones in person I really liked their slick looking design, I have to say.
9/19/2012 3:25:44 PM
The HTC Windows Phone 8S
9/19/2012 3:25:49 PM
We are incredible enthused with what we can do together with our partners and HTC.
9/19/2012 3:26:05 PM
Ballmer thanks HTC for the quality fo the products, and walks off the stage.
9/19/2012 3:26:08 PM
Back to Chou.
9/19/2012 3:26:25 PM
If you want Windows Phone, this is Windows Phone 8X and Windows Phone 8S, Chou repeats.
9/19/2012 3:27:00 PM
Yeah, but will HTC do any better to convince people to jump onto the WP bandwagon?
9/19/2012 3:27:05 PM
Windows Phone 8X and 8S also have personality. Innovative design with eye-catching colors that really stand out, Chou says.
9/19/2012 3:27:14 PM
They look and feel like nothing else on the market, Chou says.
9/19/2012 3:27:53 PM
The HTC WIndows Phone 8X
9/19/2012 3:28:38 PM
Windows Phone is very engaging, that's true...but it's not very customizable.
9/19/2012 3:29:50 PM
HTC now mentioning WP8 Live Tiles.
9/19/2012 3:30:04 PM
HTC's Scott Croyle, head of design, talks up the unique nature of the Windows Phone 8 software.
9/19/2012 3:30:08 PM
Phones now the 3D embodiment of the Live Tile.
9/19/2012 3:30:09 PM
Croyle takes a shot at the competition, says there hasn't been a phone that has fulfilled the potential of Windows Phone.
9/19/2012 3:30:32 PM
9/19/2012 3:30:35 PM
9/19/2012 3:30:36 PM
HTC's Scott Croyle, head of design, has taken the stage.
9/19/2012 3:30:39 PM
9/19/2012 3:31:05 PM
Combined HTC's unibody architecture with thin design for a sleek phone, Croyle says. Calls it seamless surfacing.
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