Hello all. It's Roger Cheng, executive editor for CNET News. I'll be babysitting this live blog until our reporters on the ground get set up.
Running the live blog today will be Shara Tibken, while Sarah Tew will be shooting the event.
So what do you think will be announced at today's Instagram event?
So far, the only clue we got was the invitation itself, which included a square photo printed on a wood block. Mysterious? Yes. Intriguing? Sure.
I was convinced the CNET wood-block invitation had Zuckerberg's picture on it in profile, but nobody agrees with me.
Hey guys. Sarah Tew, Bridget Carey, and I are here at the Instagram event in Midtown Manhattan. We're hanging out in this loft space for awhile longer until they escort us upstairs for the actual event.
Does the man on the right side off that wood block photo look like Zuckerberg? You decide.
The space has tables, comfy couches, and festive holiday decorations (trees, wreaths, etc). Also a very impressive food spread. Chocolate croissants, etc.
Oh right. Bridget Carey host of CNET Update, will be riding shotgun and doing a little color commentary with Shara.
@brentstromme: I've heard the Snapchat-like service as well. A printing service would make sense in the context of the invite though.
@AllisonBarrett: I always want to be blown away. But I almost always end up being let down.
That's the nature of tech announcements and hype.
@yobomaro: Sorry, no public live stream that we're aware of.
Hey, check out that spread. My stomach's growling looking at the food.
We're still waiting for it to start. We were told no video or recording devices are allowed. Strange request coming from an company that's all about video messages!
@BridgetCarey: I'm sure you and Shara will paint a vivid enough picture for our loyal readers.
Alright. We're now in the actual event space. I really like this venue. It's very cute and personable compared to a lot of the venues tech companies book for announcements.
Photos to come soon from Sarah Tew.
@Tyler: I don't think Zuckerberg will be making an appearance.
Okay, I may be wrong. I was just informed Zuckerberg was at a previous Instagram event.
And if he is on that wood block photo, it would be odd of him NOT to show, right?
No word about a Zuck appearance, but Instagram co-founder Kevin Systrom will be here.
Okay, that photo suggests some sort of printing service. Because the world needs another photo printing service...
Right, he was there for Instagram Video. Guess we'll see if the news is big enough for Zuck to show up.
Ok kids. I really don't think it's Zuck on that wood block. hahahahaha
Okay, that is a cool space. Very intimate looking.
Yeah, it's really nice. I want to move into this. haha.
Maybe not, but the guy in there looks just enough like him to at least spur some debate.
It's on the 11th and 12th floors of a building near the Empire State building.
He was hiding up until the last minute during the Video announcement. See if there's someone wearing a hoodie backstage.