Hello all. It's Roger Cheng, executive editor for CNET News. I'll be babysitting this live blog until our reporters on the ground get set up.
Roger Cheng12/12/2013 2:33:06 PM
Running the live blog today will be Shara Tibken, while Sarah Tew will be shooting the event.
Roger Cheng12/12/2013 2:34:11 PM
So what do you think will be announced at today's Instagram event?
Roger Cheng12/12/2013 2:34:42 PM
So far, the only clue we got was the invitation itself, which included a square photo printed on a wood block. Mysterious? Yes. Intriguing? Sure.
joan.solsman12/12/2013 2:38:10 PM
I was convinced the CNET wood-block invitation had Zuckerberg's picture on it in profile, but nobody agrees with me.
Roger Cheng12/12/2013 2:38:21 PM
Here's the Instagram invite.
Shara Tibken12/12/2013 2:38:35 PM
Hey guys. Sarah Tew, Bridget Carey, and I are here at the Instagram event in Midtown Manhattan. We're hanging out in this loft space for awhile longer until they escort us upstairs for the actual event.
Roger Cheng12/12/2013 2:39:04 PM
Does the man on the right side off that wood block photo look like Zuckerberg? You decide.
Shara Tibken12/12/2013 2:39:20 PM
The space has tables, comfy couches, and festive holiday decorations (trees, wreaths, etc). Also a very impressive food spread. Chocolate croissants, etc.
Roger Cheng12/12/2013 2:39:37 PM
Oh right. Bridget Carey host of CNET Update, will be riding shotgun and doing a little color commentary with Shara.
brentstromme12/12/2013 2:39:42 PM
Thinking (hoping?) a private messaging option. Have heard of a printing service for some time, which would be terrific. Snapchat rival? Hmmm...
Tyler12/12/2013 2:39:45 PM
Roger Cheng12/12/2013 2:40:20 PM
@brentstromme: I've heard the Snapchat-like service as well. A printing service would make sense in the context of the invite though.
joan.solsman12/12/2013 2:40:24 PM
I am vindicated!
Allison Barrett12/12/2013 2:41:02 PM
I sure hope all this buzz doesn't boil down to an unoriginal idea. I want to be blown away.
Roger Cheng12/12/2013 2:41:24 PM
@AllisonBarrett: I always want to be blown away. But I almost always end up being let down.
Roger Cheng12/12/2013 2:41:34 PM
That's the nature of tech announcements and hype.
Christian Jung12/12/2013 2:42:57 PM
Do we think a private message service will challenge snapchat or will it flop?
yobomaro12/12/2013 2:42:58 PM
Do we have a live stream for this event?
Shara Tibken12/12/2013 2:43:07 PM
Food at the Instagram event
Roger Cheng12/12/2013 2:43:09 PM
@yobomaro: Sorry, no public live stream that we're aware of.
Allison Barrett12/12/2013 2:43:12 PM
I understand the fundamentals of hype. I just hope the announcement isn't about something we already have.
Roger Cheng12/12/2013 2:43:20 PM
Roger Cheng12/12/2013 2:43:41 PM
Hey, check out that spread. My stomach's growling looking at the food.
Bridget Carey12/12/2013 2:44:42 PM
We're still waiting for it to start. We were told no video or recording devices are allowed. Strange request coming from an company that's all about video messages!
Roger Cheng12/12/2013 2:45:33 PM
@BridgetCarey: I'm sure you and Shara will paint a vivid enough picture for our loyal readers.
Shara Tibken12/12/2013 2:46:34 PM
Alright. We're now in the actual event space. I really like this venue. It's very cute and personable compared to a lot of the venues tech companies book for announcements.
Tyler12/12/2013 2:46:35 PM
What color is Zuckenburg's hoodie?
Shara Tibken12/12/2013 2:46:46 PM
Photos to come soon from Sarah Tew.
Roger Cheng12/12/2013 2:46:54 PM
@Tyler: I don't think Zuckerberg will be making an appearance.
Roger Cheng12/12/2013 2:47:42 PM
Okay, I may be wrong. I was just informed Zuckerberg was at a previous Instagram event.
Roger Cheng12/12/2013 2:48:02 PM
And if he is on that wood block photo, it would be odd of him NOT to show, right?
sarahtew12/12/2013 2:48:12 PM
Photo books sitting around the event venue.
Shara Tibken12/12/2013 2:48:23 PM
No word about a Zuck appearance, but Instagram co-founder Kevin Systrom will be here.
Roger Cheng12/12/2013 2:48:46 PM
Okay, that photo suggests some sort of printing service. Because the world needs another photo printing service...
Donna Tam12/12/2013 2:48:47 PM
Right, he was there for Instagram Video. Guess we'll see if the news is big enough for Zuck to show up.
sarahtew12/12/2013 2:48:49 PM
Shara Tibken12/12/2013 2:48:59 PM
Ok kids. I really don't think it's Zuck on that wood block. hahahahaha
Roger Cheng12/12/2013 2:49:06 PM
Okay, that is a cool space. Very intimate looking.
Shara Tibken12/12/2013 2:49:24 PM
Yeah, it's really nice. I want to move into this. haha.
sarahtew12/12/2013 2:49:27 PM
Shabby chic Christmas theme...
Roger Cheng12/12/2013 2:49:45 PM
Maybe not, but the guy in there looks just enough like him to at least spur some debate.
sarahtew12/12/2013 2:49:47 PM
The pomegranites are tempting, but might be messy to eat on the white couches...
Shara Tibken12/12/2013 2:49:50 PM
It's on the 11th and 12th floors of a building near the Empire State building.
Donna Tam12/12/2013 2:49:51 PM
He was hiding up until the last minute during the Video announcement. See if there's someone wearing a hoodie backstage.