MWC 2014: Huawei's press conference | CNET

MWC 2014: Huawei's press conference

Join CNET for a live blog of Huawei's press conference from the 2014 Mobile World Congress.

  • Tim Stevens 2/23/2014 2:12:48 PM
    They now sell 50% of their phones outside of operators (up from 30) and they're now selling 87% smartphones, up from 60% in 2012.
  • sarahtew 2/23/2014 2:12:52 PM
  • Tim Stevens 2/23/2014 2:13:04 PM
    "We want to be consumer-centric. We aspire to be a young, progressive company that has a culture of innovation."
  • sarahtew 2/23/2014 2:13:23 PM
  • Richard Trenholm 2/23/2014 2:13:27 PM

    "We want to be consumer-centric". Who were they focusing on before?
  • Tim Stevens 2/23/2014 2:13:36 PM
    "We've already started bringing real rich experiences to customers." He's talking about the phones they launched last year at CES, including the Ascend D2. Then came the Ascend Mate, Ascend P2, and the Ascend P6.
  • Tim Stevens 2/23/2014 2:13:47 PM
    He's saying the Mate was "a little bit ahead of its time," that the screen was too big.
  • sarahtew 2/23/2014 2:14:00 PM
  • Tim Stevens 2/23/2014 2:14:09 PM
    For the P6, they've sold over three million phones in more than 100 markets. Solid numbers.
  • Tim Stevens 2/23/2014 2:14:39 PM
    Now it's the Mate 2, which is apparently less ahead of its time. It has been "well received" and is already in the market in China.
  • Tim Stevens 2/23/2014 2:15:03 PM
    Giles is saying that quality, design, and innovation is getting "better and better." You can take that how you will.
  • Tim Stevens 2/23/2014 2:15:33 PM
    "If we really want to become a consumer brand we need to work on our brand." Awareness has grown by 110% worldwide, up from 9% to 22% in the US.
  • Tim Stevens 2/23/2014 2:15:44 PM
    "We need to continue to invest in all kinds of marketing, from the traditional to the digital."
  • Richard Trenholm 2/23/2014 2:16:02 PM
    "We need to work on our brand," acknowledges Huawei's Colin Giles.
  • Tim Stevens 2/23/2014 2:16:11 PM
    Here in Europe they're sponsoring football (of the footie variety), and have put branding on numerous teams.
  • Tim Stevens 2/23/2014 2:16:43 PM
    "Our shipments have grown from 2012 to 2013 by significant amounts." Up 147% here in Europe, 4x growth of shipments in Germany alone.
  • Tim Stevens 2/23/2014 2:16:55 PM
    "These are modest numbers, but we're a young company and we're growing."
  • sarahtew 2/23/2014 2:17:04 PM
  • sarahtew 2/23/2014 2:17:11 PM
  • sarahtew 2/23/2014 2:17:22 PM
  • Richard Trenholm 2/23/2014 2:17:24 PM
    Shipments in the UK up to 2 per cent market share.
  • Tim Stevens 2/23/2014 2:17:29 PM
    In general we're talking about market shares in the 2 - 5 percent marks across Europe. "Modest figures, but we are growing." Indeed, the trends look good.
  • sarahtew 2/23/2014 2:17:33 PM
  • Tim Stevens 2/23/2014 2:18:00 PM
    "What I think, though, is really important to note here is that we were #3 in Q3 and #3 in Q4." That's according to IDC numbers.
  • Tim Stevens 2/23/2014 2:18:07 PM
    "So what's next?"
  • Richard Trenholm 2/23/2014 2:18:21 PM
    52m units sold last year, which they say makes them third biggest handset vendor.
  • John Falcone 2/23/2014 2:18:34 PM
    Hey folks -- John Falcone checking in from NY. We can now confirm that Huawei has officially announced three new devices: the MediaPad X1 tablet, the MediaPad M1 tablet, and the Huawei Ascend G6 smartphone. Standby for full details on each.
  • Tim Stevens 2/23/2014 2:18:37 PM
    "Mobile life is all about freedom. It's about how we liberate our consumers. How we understand them. And how we know exactly what it is they want so that they can unleash their full potential."
  • sarahtew 2/23/2014 2:18:53 PM
  • Tim Stevens 2/23/2014 2:19:01 PM
    He's talking now about customer research, learning more about what people want.
  • sarahtew 2/23/2014 2:19:19 PM
  • Richard Trenholm 2/23/2014 2:19:32 PM
    Consumers "don't want technology for technology's sake."
  • Tim Stevens 2/23/2014 2:19:37 PM
    "They want devices that are portable or even pocketable, and at the end of the day, if you're really going to get the best from your device, if you want high utility, you have to have proper power management."
  • Tim Stevens 2/23/2014 2:20:05 PM
    And, of course, you need 4G. "In 2012 4G connections generated 19 times more traffic on average than their non-4G connections. So it shows: if we can get consumers onto 4G, then they really take advantage of the utility of their devices."
  • Tim Stevens 2/23/2014 2:20:12 PM
    Assuming their bandwidth caps let them do so...
  • Tim Stevens 2/23/2014 2:20:23 PM
    Huawei is "#1 in LTE networks globally."
  • sarahtew 2/23/2014 2:20:32 PM
  • Tim Stevens 2/23/2014 2:21:00 PM
    "Huawei continues to strengthen our leadership as an end-to-end 4G LTE provider."
  • Tim Stevens 2/23/2014 2:21:31 PM
    "We deliver fully connected experiences to people worldwide, but it's not just to developed markets. It's to everyone. It's to young people like these. It's to people in emerging markets around the world. Those consumers, they demand exactly the same as those consumers that are in developed markets."
  • Tim Stevens 2/23/2014 2:22:02 PM
    "At Huawei, we believe all consumers around the world deserve the best."
  • sarahtew 2/23/2014 2:22:14 PM
  • Tim Stevens 2/23/2014 2:22:44 PM
    Lots of vague talk and hyperbole, at this point. Good stuff but the journos in the room are getting restless. It's time to see some hardware.
  • Tim Stevens 2/23/2014 2:22:50 PM
    Or, you know, a video. Let's watch a video.
  • Richard Trenholm 2/23/2014 2:23:08 PM
    Promo video bingo: Tinkly piano? Check
  • Tim Stevens 2/23/2014 2:23:16 PM
    He's showing people frustrated by slow connections, shaking their heads at download bars. "Life moving from one box to another, bound by restriction."
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