Microsoft Surface event

Microsoft's Surface division has invited journalists to a "small gathering" in New York City on May 20. Best bets are for the unveiling of a Surface Mini tablet, along with a possible Surface Pro 3.

  • Tim Stevens 5/20/2014 3:05:54 PM
    "We are building new strength and capability around that alchemy of bringing hardware and software together. The Nokia close really gives us extra strength to do that together."
  • dan.ackerman 5/20/2014 3:05:59 PM
    Microsoft says it's not building hardware for hardware's sake -- it's important to have your plan worked out when you're essentially competing with PC makers in the same business.
  • Tim Stevens 5/20/2014 3:06:09 PM
    "We are not competing with our OEMs in hardware. In fact our goal is to create new categories and spark additional demand across the entire ecosystem."
  • dan.ackerman 5/20/2014 3:06:30 PM
    As if on cue, Nadella says MS is *not* competing with OEMs. Except that they totally are, of course.
  • Tim Stevens 5/20/2014 3:06:36 PM
    "Today is a major milestone in that journey." -- He's asking whether you can build a device that "Takes the best of the tablet and the laptop."
  • Tim Stevens 5/20/2014 3:06:44 PM
    Hasn't Microsoft been saying that's what Surface is all along?
  • Tim Stevens 5/20/2014 3:07:06 PM
    "That's the device that we want to create. That was the motivation in the Surface line, and today we have a major step forward in that dream and vision."
  • Tim Stevens 5/20/2014 3:07:14 PM
    Time for Panos Panay to come up on stage!
  • Tim Stevens 5/20/2014 3:07:28 PM
    Panos just threw me a peace sign, so that's cool.
  • dan.ackerman 5/20/2014 3:07:28 PM
    Make a device to "watch a movie or create a movie." I feel current products can do a pretty good job of that -- is the create/consume split still a a major problem for people?
  • sarahtew 5/20/2014 3:07:30 PM
  • sarahtew 5/20/2014 3:07:38 PM
  • Tim Stevens 5/20/2014 3:08:09 PM
    Today he says he's representing "all of Microsoft" and not just the Surface team.
  • Tim Stevens 5/20/2014 3:08:50 PM
    He says that people "pushing him on" gets the team excited. "Our first catchphrase was click in and do more. We had this vision, this dream, and we wanted to push forward with this tablet... and how people can get more done with it."
  • Tim Stevens 5/20/2014 3:09:13 PM
    "And then we launched Surface 2 and Pro 2 and some of you started to write nice things!" He says that's helpful, and we can imagine how that would be.
  • Tim Stevens 5/20/2014 3:09:14 PM
    "It was a good step forward and a good start."
  • Tim Stevens 5/20/2014 3:09:25 PM
    "And we've read plenty of negative" -- he says they read all that, too, and learn from it.
  • sarahtew 5/20/2014 3:09:28 PM
  • dan.ackerman 5/20/2014 3:09:30 PM
    To be fair, Surface Pro plus its keyboard, is probably the best tablet-plus-keyboard implementation to date.
  • Tim Stevens 5/20/2014 3:09:57 PM
    "We design this for the people who use this every day." That's who they really listen to when designing the Surface devices. Now we're going to see some of those folks.
  • sarahtew 5/20/2014 3:10:14 PM
  • Tim Stevens 5/20/2014 3:10:24 PM
    We're seeing a student in a library, a doctor at an office, an architect now giving a presentation...
  • dan.ackerman 5/20/2014 3:10:39 PM
    But Pro and Pro 2 were both too thick, and the idea of making this awesome keyboard, then forcing you to buy it separately seemed odd.
  • Tim Stevens 5/20/2014 3:10:42 PM
    Chris Sharples at SHoP Architects is saying how the Surface allows him to "Take digital models and bring them into the field."
  • Tim Stevens 5/20/2014 3:11:02 PM
    Now a Harvard student talking about an app called Get Prepped to help with the application process.
  • Tim Stevens 5/20/2014 3:11:35 PM
    Nick Patel at Palmeto Health shows us how they can get an EKG directly to a tablet in the field.
  • sarahtew 5/20/2014 3:11:39 PM
  • Tim Stevens 5/20/2014 3:11:54 PM
    Steve Gleason now, former pro football player who's been in Surface commercials.
  • dan.ackerman 5/20/2014 3:12:12 PM
    The essential problem with differentiation is that as the Surface Pro/Pro 2 runs full Windows 8 on an Intel CPU, there's not really anything it can do that other Win 8 tablets can't.
  • sarahtew 5/20/2014 3:12:23 PM
  • sarahtew 5/20/2014 3:12:28 PM
  • dan.ackerman 5/20/2014 3:12:36 PM
    Therefore, you have to rely on design and other "high-touch" features.
  • Tim Stevens 5/20/2014 3:12:37 PM
    Adam Klaptocz, who's using drones for mapping information sent to a Surface.
  • sarahtew 5/20/2014 3:12:50 PM
  • Tim Stevens 5/20/2014 3:12:55 PM
    And Panos is back up on stage "That's cool, right? It's super-inspiring when you see stuff like that."
  • sarahtew 5/20/2014 3:12:55 PM
  • Tim Stevens 5/20/2014 3:13:39 PM
    "Let's take a step back for just a minute and let's deal with some reality. Three years ago, there was a bunch of people in a room just like that, right here, like this, that were writing stories. And a lot of those stories looked like 'There's this thing called tablets, and it's coming and it's going to kill the laptop.'"
  • dan.ackerman 5/20/2014 3:13:58 PM
    Panos points out that the "tablets kill laptops" storyline didn't exactly play out. Yay laptops!
  • Tim Stevens 5/20/2014 3:14:22 PM
    "That was supposed to happen, for sure." Panos talks about how that impacted the roadmap of the company. "Just look around for one minute, it is super-fascinating." We're all using laptops here, indeed most of us are using Macs. "96% of you who have iPads in your bags are also carrying laptops."
  • Tim Stevens 5/20/2014 3:14:29 PM
    "There's a reason for that. It's not bad, it's good"
  • dan.ackerman 5/20/2014 3:14:41 PM
    Great wideshot of the room shows an endless sea of backlit MacBook logos.
  • Tim Stevens 5/20/2014 3:14:51 PM
    Little cameo of our photog Sarah Tew there!
  • Tim Stevens 5/20/2014 3:14:51 PM
    "Tablets, from a product-making standpoint, they're designed for you to sit back and watch movies."
  • Tim Stevens 5/20/2014 3:15:02 PM
    "Laptops are designed to help you get stuff done. They're designed because you actually need to do things."
  • sarahtew 5/20/2014 3:15:08 PM
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