Nook Samsung event

Join us as Barnes & Noble and Samsung reveal their new tablet collaboration, the Galaxy Tab 4 Nook. We'll be liveblogging from the unveiling in New York City.

  • john.falcone 8/20/2014 1:17:36 PM
    Good morning, everyone
  • sarahtew 8/20/2014 1:19:42 PM
  • john.falcone 8/20/2014 1:19:48 PM
    I'm here at Barnes & Noble's main store in Union Square, New York City
  • john.falcone 8/20/2014 1:20:03 PM
    with my colleagues Ben Fox Rubin, Sarah Tew, and Laura Martinez
  • john.falcone 8/20/2014 1:20:24 PM
    We're awaiting the start (in about 10 minutes) of this Barnes & Noble press conference.
  • sarahtew 8/20/2014 1:20:40 PM

    Classy wedding chairs to match the B&N column aesthetic.

  • sarahtew 8/20/2014 1:21:03 PM

    Laura Martinez, Ben Rubin, and John Falcone hunkering down for the liveblog.

  • john.falcone 8/20/2014 1:21:04 PM
    We already know that B&N has teamed up with Samsung, and that they'll be debuting a Nook-branded version of the existing 7-inch Galaxy Tab Android tablet.
  • john.falcone 8/20/2014 1:21:37 PM
    The companies already announced that back in June: www.cnet.com
  • sarahtew 8/20/2014 1:22:00 PM

    Smile, CNET!

  • john.falcone 8/20/2014 1:22:32 PM
    Effectively, that means that B&N will no longer design and make its own tablets, like the 2012 Nook and Nook HD models
  • Ben Fox Rubin 8/20/2014 1:23:21 PM
    I just spoke with Mahesh Veerina, president of Nook Media, who told me the strategy for selling Nook tablets won’t change despite Barnes & Noble’s plans to break into two companies in 2015. “All the strategy remains the same," he said.
  • Ben Fox Rubin 8/20/2014 1:23:33 PM
    He declined to discuss whether much will change after the separation.
  • Ben Fox Rubin 8/20/2014 1:24:41 PM
    The companies previously said the new Tab 4 Nook will feature Samsung's hardware and customized Nook software from Barnes & Noble. The first Galaxy Tab 4 Nook, with a 7-inch display, was set to hit US store shelves by this month, the companies had said in June.
  • john.falcone 8/20/2014 1:25:29 PM
    Just got the five minute warning
  • john.falcone 8/20/2014 1:26:25 PM
    Since the Nook tablets first debuted, the tablet space has become incredibly crowded and commoditized.
  • sarahtew 8/20/2014 1:26:35 PM
  • Ben Fox Rubin 8/20/2014 1:26:50 PM
    The new device could help Samsung grow in the tablet market, where it held 17 percent market share in the second quarter of this year, second only to Apple, whose iPad captured a 27 percent share, according to IDC. The rest of the pack, which is far behind the top two, includes Lenovo, Asus, and Acer.
  • sarahtew 8/20/2014 1:26:54 PM
  • john.falcone 8/20/2014 1:26:59 PM
    You have the iPad (and all of the Windows tablets and convertibles) at the high end.
  • john.falcone 8/20/2014 1:27:22 PM
    and a zillion Android models at the low end
  • john.falcone 8/20/2014 1:27:57 PM
    I recently received a mailer advertising a $20 Android tablet as a "doorbuster" for a new electronics store in Brooklyn.
  • john.falcone 8/20/2014 1:28:14 PM
    Sounds like we're about to start
  • diana 8/20/2014 1:28:45 PM
    good morning. excited to see it...
  • leothelion96 8/20/2014 1:28:48 PM
    @john.falcone Good evening! :p
  • john.falcone 8/20/2014 1:32:24 PM
    Starting with an intro video...
  • Ben Fox Rubin 8/20/2014 1:32:48 PM
    Introducing the tablet, branding as "the best of both worlds."
  • sarahtew 8/20/2014 1:32:57 PM
  • Ben Fox Rubin 8/20/2014 1:33:02 PM
    With millions of magazines, books, games, and apps.
  • john.falcone 8/20/2014 1:33:06 PM
    As expected, it's a Nook-branded Galaxy Tab
  • john.falcone 8/20/2014 1:33:14 PM
    The Samsung Galaxy Tab 4 Nook
  • john.falcone 8/20/2014 1:33:29 PM
    CEO Mike Huseby takes the stage
  • Ben Fox Rubin 8/20/2014 1:33:39 PM
    Available at nook.com, B&N stores and B&N's website.
  • sarahtew 8/20/2014 1:34:08 PM
  • sarahtew 8/20/2014 1:34:26 PM
  • john.falcone 8/20/2014 1:34:26 PM
    They're calling it "the first ever Android tablet optimized for reading"
  • Ben Fox Rubin 8/20/2014 1:34:35 PM
    "This is an exciting and truly history day for us at Barnes and Noble," says Huseby.
  • john.falcone 8/20/2014 1:34:58 PM
    He says the new tech is encouraging more reading, not less
  • sarahtew 8/20/2014 1:35:11 PM
  • john.falcone 8/20/2014 1:35:22 PM
    They're flashing statistics on the screen
  • Ben Fox Rubin 8/20/2014 1:35:29 PM
    "Our reading habits have actually continued to grow."
  • john.falcone 8/20/2014 1:35:35 PM
    w/ ebooks at 31% of electronic reading
  • sarahtew 8/20/2014 1:35:42 PM
  • Ben Fox Rubin 8/20/2014 1:35:44 PM
    Said teen fiction one of the fastest growing areas.
  • sarahtew 8/20/2014 1:35:54 PM
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