Nvidia press conference at CES 2014 | CNET

Nvidia press conference at CES 2014

The graphics chipmaker will talk up its latest products during its CES press conference.

  • James Martin 1/6/2014 4:34:54 AM
  • Shara Tibken 1/6/2014 4:35:06 AM
    Quote from Tim Sweeney of Epic Games saying can take anything that runs on a PC or high-end console and run it on Tegra.
  • James Martin 1/6/2014 4:35:31 AM
  • James Martin 1/6/2014 4:35:50 AM
  • Shara Tibken 1/6/2014 4:36:12 AM
    Huang walking us through the evolution of gaming, DX9, etc
  • Shara Tibken 1/6/2014 4:37:07 AM
    A span of 8 years time for the Unreal 3 engine to be able to run on a mobile device (from Apple), Huang says
  • James Martin 1/6/2014 4:37:40 AM
  • Shara Tibken 1/6/2014 4:37:41 AM
    DX11.1. We introduced it with Kepler. One year later, b/c of incredible imperative to unify, the game consoles are essentially PCs, Huang says.
  • Shara Tibken 1/6/2014 4:37:58 AM
    As a result, now the game developers have a reasonable footprint to target with DX11 games, Huang says
  • Shara Tibken 1/6/2014 4:38:30 AM
    Because of what we've done with Tegra K1, we've now reduced the time it's taken for next gen platforms to reach not just PCs, game consoles, but also mobile devices of all kinds, Huang says
  • James Martin 1/6/2014 4:38:30 AM
  • Shara Tibken 1/6/2014 4:39:24 AM
    Note - Graphics is what Nvidia does well. Its Tegra chips haven't had a huge advantage in that area, but Nvidia is hoping that will change now that it has its high-end graphics architecture in Tegra.
  • Shara Tibken 1/6/2014 4:39:42 AM
    Next-gen gaming is photo real. Several factors make next-gen gaming look so distringuished compared to previous gen, Huang says
  • James Martin 1/6/2014 4:40:12 AM
  • Shara Tibken 1/6/2014 4:40:13 AM
    We're capturing the microstructures of the materials and how it responds to light physics. You can almost feel the material properties of everything in the scene, Huang says.
  • Carrie Mihalcik 1/6/2014 4:40:23 AM

    Nvidia unveils Tegra K1 graphics chip news.cnet.com
  • James Martin 1/6/2014 4:40:35 AM
  • Shara Tibken 1/6/2014 4:40:51 AM
    Next-generation gaming is really going to be a big deal, Huang says
  • James Martin 1/6/2014 4:41:11 AM
  • Shara Tibken 1/6/2014 4:41:44 AM
    It always creeps me out a little bit
  • Shara Tibken 1/6/2014 4:42:19 AM
    In order to capture the human face, our skin is a living thing. Light penetrates from our eternal layers, bounces around, and then scatters out, picking up some of the tone of the color of your blood. Looks alive, Huang says
  • Shara Tibken 1/6/2014 4:42:37 AM
    The eyes have to look alive. We use a technology called ray tracing. The eye crystals look like they're alive, Huang says
  • Shara Tibken 1/6/2014 4:42:54 AM
    The lighting system is so sophisticated, we can put up the sheen of the oil on his face, Huang says
  • Shara Tibken 1/6/2014 4:43:20 AM
    Digital Ira is the name of the demo. From USC
  • James Martin 1/6/2014 4:43:34 AM
  • James Martin 1/6/2014 4:44:16 AM
  • Shara Tibken 1/6/2014 4:44:25 AM
    This is a face only a mother or a computer graphics company could love, Huang says
  • Shara Tibken 1/6/2014 4:44:36 AM
    He says Ira is a real friend so he apologizes for that comment. haha
  • Shara Tibken 1/6/2014 4:44:58 AM
    We're spending a lot of time with Ira today.
  • Shara Tibken 1/6/2014 4:45:04 AM
    But on to the next demo.
  • Shara Tibken 1/6/2014 4:45:16 AM
    We wanted to do something that's a big world, Huang says
  • James Martin 1/6/2014 4:45:46 AM
  • Shara Tibken 1/6/2014 4:45:49 AM
    It's a big superstructure demo
  • Shara Tibken 1/6/2014 4:46:15 AM
    Looks like a sort of futuristic world with large structures, bit moon (or planet?) in the background
  • James Martin 1/6/2014 4:46:48 AM
  • James Martin 1/6/2014 4:46:50 AM
  • Shara Tibken 1/6/2014 4:47:15 AM
    Showing how shadows, lighting looks different depending on how closely you're zoomed in, etc
  • Shara Tibken 1/6/2014 4:48:43 AM
    Showing a cool freeze frame effect where you can pause as a laser beam hits the structure to see all the different light particles, debris, etc
  • Shara Tibken 1/6/2014 4:49:38 AM
    I want to show you a few more examples of the power of next generation graphics, Huang says
  • James Martin 1/6/2014 4:49:56 AM
  • Shara Tibken 1/6/2014 4:50:02 AM
    Now up with another game demo. Looks like an NYC subway entrance
  • Shara Tibken 1/6/2014 4:51:11 AM
    Unreal Engine 4 running on Tegra K1
  • Shara Tibken 1/6/2014 4:51:37 AM
    This is a wonderful demo that Epic put together to show some of the features of their engine, Nvidia employee giving demo says
  • James Martin 1/6/2014 4:51:42 AM
  • Shara Tibken 1/6/2014 4:52:29 AM
    This is trying to simulate exactly what your eye sees. They have a feature called pupil adaptation. If you're inside and walk into a bright area, it takes awhile for your eyes to adapt
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