Nvidia press conference at CES 2014

The graphics chipmaker will talk up its latest products during its CES press conference.

  • Shara Tibken 1/6/2014 5:06:52 AM
    Now Huang is shifting to cars. Says he has a few more surprises for us.
  • James Martin 1/6/2014 5:07:11 AM
  • James Martin 1/6/2014 5:07:34 AM
  • Shara Tibken 1/6/2014 5:07:37 AM
    We've had a love affair with the automotive industry for two decades, Huang says. Started with design
  • James Martin 1/6/2014 5:07:58 AM
  • Shara Tibken 1/6/2014 5:08:10 AM
    Now able to use technology for marketing and sales, as well, Huang says. Using original data of car design for marketing, sales, even point of sales. Also with help and mentoring of some wonderful customers, introduced us to N Car electronics, Huang says
  • James Martin 1/6/2014 5:08:28 AM
  • Shara Tibken 1/6/2014 5:08:31 AM
    We felt the car was going to become one of the richest areas where we could make a contribution to visual computing, Huang says
  • Shara Tibken 1/6/2014 5:08:49 AM
    We believed parallel computing was going to revolutionize the way the car is built altogether, Huang says
  • Shara Tibken 1/6/2014 5:09:21 AM
    Now demo of a car. It looks like a photograph but really isn't
  • James Martin 1/6/2014 5:10:54 AM
  • Shara Tibken 1/6/2014 5:11:37 AM
    It looks like it's sitting right in front of you, Huang says.
  • James Martin 1/6/2014 5:11:42 AM
  • James Martin 1/6/2014 5:12:20 AM
  • Shara Tibken 1/6/2014 5:12:37 AM
    Huang instructing guys running the demo to make a car Justin Bieber would like. Chrome colored
  • Shara Tibken 1/6/2014 5:13:03 AM
    Almost every single car you see on the road is designed with our technology at some point, Huang says
  • Shara Tibken 1/6/2014 5:13:10 AM
    4.5M cars on the road. More coming - 20+ brands, 100+ models
  • Shara Tibken 1/6/2014 5:13:22 AM
    Some big names working with Nvidia include Audi, BMW, Tesla
  • James Martin 1/6/2014 5:13:36 AM
  • Shara Tibken 1/6/2014 5:13:46 AM
    Today we'd like to introduce you to the Tegra K1 VCM. About bringing supercomputing into your car, Huang says
  • James Martin 1/6/2014 5:14:02 AM
  • Shara Tibken 1/6/2014 5:14:34 AM
    This architecture powers the world's 10 of the top 10 greenest supercomputers, Huang says
  • James Martin 1/6/2014 5:14:54 AM
  • Shara Tibken 1/6/2014 5:15:02 AM
    NOTE - Supercomputers make use of GPUs to perform more tasks at once. This has been a big target for Nvidia.
  • James Martin 1/6/2014 5:15:19 AM
  • Shara Tibken 1/6/2014 5:15:39 AM
    Tegra K1 for ADAS. It's going to bring magic to the car industry. It's going to do things most people won't understand. B/c you'll have a supercomputer in your car, Huang says
  • James Martin 1/6/2014 5:15:57 AM
  • Shara Tibken 1/6/2014 5:16:19 AM
    These magical things start with basic things. First thing we're going to do today is make available a programmable program for advanced driver assistance. Today most ADAS systems are fixed function systems inside the car, Huang says
  • Shara Tibken 1/6/2014 5:17:05 AM
    We need to provide platforms that for when the car is connected, allows us to download more algorithms. ... So your car gets better every day. Tegra K1 is a programmable platform that makes it possible for us to run the kind of applications these ADAS boxes do today, Huang says
  • James Martin 1/6/2014 5:17:35 AM
  • Shara Tibken 1/6/2014 5:17:49 AM
    These features will quickly evolve to the point where your car finds itself eventually being an autopilot, Huang says
  • Shara Tibken 1/6/2014 5:18:13 AM
    The second thing I want to show you has to do with graphics, of course, Huang says
  • James Martin 1/6/2014 5:18:26 AM
  • Shara Tibken 1/6/2014 5:18:36 AM
    As you know, we care a lot about photorealistic graphics. See no reason the industrial design should end at the physical construction of the car, Huang says.
  • James Martin 1/6/2014 5:19:08 AM
  • Shara Tibken 1/6/2014 5:20:51 AM
    Today I want to show you a brand new technology of Tegra K1 VCM called Project Mercury. Configurable environment for industrial designers to extend to dashboard, Huang says
  • James Martin 1/6/2014 5:20:53 AM
  • Shara Tibken 1/6/2014 5:21:19 AM
    Really represents the first time we're bringing physically accurate gauges into the car, Nvidia employee giving demo says
  • James Martin 1/6/2014 5:21:31 AM
  • Shara Tibken 1/6/2014 5:22:18 AM
    Side note, looking around this room, I think I'm one of about five to 10 women here. No exaggeration.
  • James Martin 1/6/2014 5:22:27 AM
  • Shara Tibken 1/6/2014 5:23:10 AM
    Showing us a graphic of a gauge right now. Says have film quality details to it. For something to be realistic, needs to be nearly perfect
  • James Martin 1/6/2014 5:23:37 AM
  • James Martin 1/6/2014 5:24:33 AM
  • Shara Tibken 1/6/2014 5:25:11 AM
    We're still on this demo
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