Nvidia's 2015 CES press conference | CNET

Nvidia's 2015 CES press conference

The graphics chipmaker will talk up its latest efforts in automotive and mobile.

  • Ben Fox Rubin 1/5/2015 4:11:57 AM
    256-core Maxwell GPU
  • Ben Fox Rubin 1/5/2015 4:12:08 AM
    8-core 64-bit CPU
  • Ben Fox Rubin 1/5/2015 4:12:21 AM
    First codenamed Arista.
  • James Martin 1/5/2015 4:12:34 AM
  • Ben Fox Rubin 1/5/2015 4:12:42 AM
    The question, Huang said, is what will do with all that power. "Surely you don't need it for phones."
  • Shara Tibken 1/5/2015 4:12:47 AM
    Tegra X1 is 64 bit, which means it can do more intensive tasks. Most PCs applications are 64 bits, but the first generations of smartphones were 32 bit. There has been a big push for 64 bit since Apple released its A7 chip over a year ago.
  • Ben Fox Rubin 1/5/2015 4:12:50 AM
    The future car will need it
  • Ben Fox Rubin 1/5/2015 4:12:57 AM
    will have sensors all around it
  • James Martin 1/5/2015 4:12:57 AM
  • Shara Tibken 1/5/2015 4:13:14 AM
    Nvidia announced plans to work on a 64-bit mobile chip, called Project Denver, a few years ago at CES, but it didn't make it to market first with 64 bit
  • Ben Fox Rubin 1/5/2015 4:13:23 AM
    Mirrors can become "smart mirrors."
  • Shara Tibken 1/5/2015 4:13:24 AM
    Qualcomm also has 64 bit chips, as does Intel.
  • Ben Fox Rubin 1/5/2015 4:13:39 AM
    Huang said almost everything in car can benefit from touch display.
  • Shara Tibken 1/5/2015 4:13:40 AM
    While still a small percentage of its overall business, the company’s Tegra mobile chip has been viewed as one of its biggest growth areas. Nvidia has particularly benefited from the use of Tegra in car infotainment systems, as well as from the early July release of the MiPad by Chinese device maker Xiaomi.
  • Shara Tibken 1/5/2015 4:13:53 AM
    Audi, BMW, Porsche, Tesla and other car makers have used Nvidia chips in their automobiles over the past couple years. Nvidia on its website recently said more than 6.2 million cars use Tegra.
  • Ben Fox Rubin 1/5/2015 4:13:59 AM
    He expects the number of displays in car will grow exponentially.
  • Ben Fox Rubin 1/5/2015 4:14:41 AM
    Rich displays are benefiting from growth of mobile devices, Huang said, as the displays become cheaper and more commoditized.
  • Ben Fox Rubin 1/5/2015 4:14:47 AM
    Announced Drive CX
  • Ben Fox Rubin 1/5/2015 4:15:02 AM
    "Most advanced digital cockpit computer in the world."
  • Shara Tibken 1/5/2015 4:15:27 AM
    I've been lucky enough to test drive a Tesla that featured a Tegra-powered dashboard and infotainment center. And I've also seen some of the dashboards in Porsches and other cars partnering with Nvidia. Pretty cool (though I also like buttons. It's much easier to reach and turn up the volume with a button and not take your eyes off the road than it is to use a touchscreen)
  • Ben Fox Rubin 1/5/2015 4:15:44 AM
    Nvidia claims it's the industry's most advanced visual computing platform. Powered by Maxwell GPU.
  • James Martin 1/5/2015 4:15:46 AM
  • Ben Fox Rubin 1/5/2015 4:15:53 AM
    Powered by software called Drive Studio.
  • James Martin 1/5/2015 4:16:04 AM
  • Ben Fox Rubin 1/5/2015 4:16:25 AM
    "
    Drive CX is going to take computer graphics to a whole new level," Huang said.
  • Ben Fox Rubin 1/5/2015 4:16:42 AM
    Today's infotainment system "a little like a cartoon," he said.
  • James Martin 1/5/2015 4:16:52 AM
  • Ben Fox Rubin 1/5/2015 4:16:52 AM
    Can reimagine the cockpit in a whole new way
  • Shara Tibken 1/5/2015 4:16:58 AM
    Nvidia has been expanding beyond just making graphics chips to providing complete platforms. At CES 2013, it introduced its Grid server system for cloud providers and gaming companies.
  • James Martin 1/5/2015 4:17:06 AM
  • Ben Fox Rubin 1/5/2015 4:17:08 AM
    Now showing a digital cockpit.
  • James Martin 1/5/2015 4:17:33 AM
  • Ben Fox Rubin 1/5/2015 4:17:34 AM
    An infotainment system and virtual cockpit, can have one or two operating systems driving them.
  • Shara Tibken 1/5/2015 4:17:58 AM
    One hallmark of Nvidia press conferences is a lot of demos. There's not actually a car onstage for this one, just a sort of stimulation system with a steering wheel and dashboard.
  • Ben Fox Rubin 1/5/2015 4:18:10 AM
    Introduced head of design studio.
  • James Martin 1/5/2015 4:18:24 AM
  • James Martin 1/5/2015 4:19:06 AM
  • Ben Fox Rubin 1/5/2015 4:19:21 AM
    "We'll be showing you some amazing technology" around digital rendering, Huang said.
  • Ben Fox Rubin 1/5/2015 4:20:21 AM
    Justin Ebert, head of design studio, discusses a handful of the capabilities -- climate control, media integration, volume control.
  • James Martin 1/5/2015 4:20:36 AM
  • Ben Fox Rubin 1/5/2015 4:20:59 AM
    Can also split screen, with navigation on top, media on bottom -- can have full control of set-up system, Ebert said.
  • James Martin 1/5/2015 4:21:02 AM
  • Ben Fox Rubin 1/5/2015 4:21:28 AM
    Huang noted that the point, too, is to avoid making it cluttered for user.
  • Shara Tibken 1/5/2015 4:21:51 AM
    James Martin pointed out that Nvidia just made its second "Tron" reference. ha
  • Ben Fox Rubin 1/5/2015 4:22:02 AM
    Ebert demoes a graphical navigation -- its 3D.
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