Nvidia's 2015 CES press conference | CNET

Nvidia's 2015 CES press conference

The graphics chipmaker will talk up its latest efforts in automotive and mobile.

  • James Martin 1/5/2015 4:22:03 AM
  • Ben Fox Rubin 1/5/2015 4:22:15 AM
    "Oh, that is so smooth," Huang said.
  • Shara Tibken 1/5/2015 4:22:25 AM
    This demo is still going on.
  • James Martin 1/5/2015 4:22:31 AM
  • Ben Fox Rubin 1/5/2015 4:22:43 AM
    Can have Google Maps.
  • Ben Fox Rubin 1/5/2015 4:23:17 AM
    Huang said seeing "today's map" (Google Maps) vs. "tomorrow's map" (Nvidia's 3D graphical map)
  • James Martin 1/5/2015 4:23:32 AM
  • Shara Tibken 1/5/2015 4:23:43 AM
    They're showing a surround-view camera right now. I have no idea how this works, but it almost makes it like you're driving your car in a video game on the screen. I'm not sure if that would be amazing as a driver, or disorienting. It's like the 360-degree Street View for Google Maps, but with your car in the middle.
  • Shara Tibken 1/5/2015 4:23:49 AM
    (See photo by James)
  • James Martin 1/5/2015 4:23:56 AM
  • James Martin 1/5/2015 4:24:31 AM
  • Ben Fox Rubin 1/5/2015 4:24:34 AM
    A lot of sophisticated rendering effects, Huang said.
  • Ben Fox Rubin 1/5/2015 4:25:31 AM
    Front panel can be customized, with navigation right in the middle of the gauges, or changed to something else depending on what a car manufacturer would want to do.
  • Ben Fox Rubin 1/5/2015 4:26:00 AM
    Huang said the graphics would render the looks of various materials copper, steel, etc.
  • Ben Fox Rubin 1/5/2015 4:26:22 AM
    Ebert said we see materials every day so don't realize how hard it is to simulate them.
  • Ben Fox Rubin 1/5/2015 4:26:58 AM
    He shows samples of bamboo, car paint, carbon fiber, etc.
  • James Martin 1/5/2015 4:27:13 AM
  • Ben Fox Rubin 1/5/2015 4:27:24 AM
    Can't be represented by just pictures, need to be simulated, Ebert said.
  • Ben Fox Rubin 1/5/2015 4:27:40 AM
    Can change the gauge to having bamboo feel.
  • Ben Fox Rubin 1/5/2015 4:27:57 AM
    "Now, that's pretty cool, right guys?" Huang said.
  • James Martin 1/5/2015 4:28:04 AM
  • Ben Fox Rubin 1/5/2015 4:28:27 AM
    Almost any materials that car manufacturers want to use can be realized, Huang said.
  • James Martin 1/5/2015 4:28:49 AM
  • Ben Fox Rubin 1/5/2015 4:28:49 AM
    They go through other examples -- car paint, hammer aluminum.
  • Shara Tibken 1/5/2015 4:28:55 AM
    Basically, car designers can pick whatever feel they want for the dashboard. Maybe you're a bamboo type of car. Maybe you're more of parcelain
  • Shara Tibken 1/5/2015 4:28:58 AM
    *Porcelain
  • James Martin 1/5/2015 4:29:14 AM
  • Ben Fox Rubin 1/5/2015 4:29:18 AM
    They also said you could change the lighting too, for day or night driving.
  • Shara Tibken 1/5/2015 4:29:30 AM
    We're getting pretty deep into paints and textures right now. I think the designers out there are salivating, but I'm ready to move on. haha
  • James Martin 1/5/2015 4:29:39 AM
  • Ben Fox Rubin 1/5/2015 4:29:57 AM
    Huang said there's a ton of computing going on in each of these examples, using the Maxwell GPU.
  • Ben Fox Rubin 1/5/2015 4:30:15 AM
    "Everyone could have a slightly different mode," Huang said.
  • Ben Fox Rubin 1/5/2015 4:30:26 AM
    "It really brings a lot of customization and joy," Huang said.
  • Ben Fox Rubin 1/5/2015 4:30:50 AM
    "So that's Drive CX, the most advanced digital cockpit in the world," he added.
  • Shara Tibken 1/5/2015 4:31:11 AM
    Nvidia is offering an entire reference platform, not just a chip. Many semiconductor companies do that to make it easy for non-tech companies to make technology. The car guys are pretty advanced, but having a reference platform makes it that much easier for them to use Tegra instead of someone else's chip.
  • Ben Fox Rubin 1/5/2015 4:31:17 AM
    He said offering an "end-to-end platform," starting with the processor.
  • Shara Tibken 1/5/2015 4:31:42 AM
    I think we'll hear from other chipmakers at CES related to auto, though. Qualcomm, for one, has been targeting the market. It already dominates smartphones and 3G/4G chips, but its looking at new markets. Auto is one.
  • Ben Fox Rubin 1/5/2015 4:31:57 AM
    Huang started to discuss today's advanced driver assistance systems.
  • Ben Fox Rubin 1/5/2015 4:32:19 AM
    Parking assistance, cross traffic alerts, etc.
  • Ben Fox Rubin 1/5/2015 4:32:36 AM
    These technologies use radar, ultrasonic and vision.
  • James Martin 1/5/2015 4:32:52 AM
  • Ben Fox Rubin 1/5/2015 4:33:28 AM
    "This is the state-of-the-art of ADAS technology today," he said.
  • Ben Fox Rubin 1/5/2015 4:33:39 AM
    Camera technology being added into cars more and more today.
  • Ben Fox Rubin 1/5/2015 4:34:00 AM
    Benefiting from higher-resolution cameras, he said. "These cameras are getting better and better over time."
  • Ben Fox Rubin 1/5/2015 4:34:20 AM
    There could be a future in which camera systems would replace radar systems.
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