Nvidia's 2015 CES press conference | CNET

Nvidia's 2015 CES press conference

The graphics chipmaker will talk up its latest efforts in automotive and mobile.

  • James Martin 1/5/2015 5:06:08 AM
  • Ben Fox Rubin 1/5/2015 5:07:13 AM
    Each car can take unknown images, pipe them to data scientists, who could tag them and send out the answer to all the cars using the technology, Huang said.
  • James Martin 1/5/2015 5:07:47 AM
  • Ben Fox Rubin 1/5/2015 5:07:51 AM
    Can recognize dozens of images a second.
  • Ben Fox Rubin 1/5/2015 5:08:29 AM
    Huang said he's honored to have Audi here.
  • Ben Fox Rubin 1/5/2015 5:09:05 AM
    He said 10 years ago, Audi came to them and said the car would become a major computing platform on wheels.
  • Shara Tibken 1/5/2015 5:09:10 AM
    Audi has been one of Nvidia's close and important partners in auto.
  • James Martin 1/5/2015 5:09:13 AM
  • Ben Fox Rubin 1/5/2015 5:09:27 AM
    He said they invented the modular computing architecture for the car.
  • Ben Fox Rubin 1/5/2015 5:10:02 AM
    Bringing on-stage Ricky Hudi, head of electronics at Audi.
  • James Martin 1/5/2015 5:10:03 AM
  • Ben Fox Rubin 1/5/2015 5:10:28 AM
    Hudi said pleasure to be here.
  • James Martin 1/5/2015 5:10:39 AM
  • Shara Tibken 1/5/2015 5:10:40 AM
    The crowd is starting to get a little restless at this press conference. The demos have been a wee bit on the long side. We've already gone over the hour mark (though Nvidia's press conferences typically go 1.5 to 2 hours)
  • Ben Fox Rubin 1/5/2015 5:11:23 AM
    He said there's "a lot of common DNA" with what Audi and Nvidia are developing.
  • James Martin 1/5/2015 5:11:29 AM
  • James Martin 1/5/2015 5:12:11 AM
  • Shara Tibken 1/5/2015 5:12:21 AM
    These cars coming to market with Tegra have been in the works for years, Hudi notes.
  • Ben Fox Rubin 1/5/2015 5:13:19 AM
    Hudi is going through some of the technology developed between the two companies.
  • Shara Tibken 1/5/2015 5:13:53 AM
    They've been working together a long time, but Huang also says what used to take 5 years to make it into auto now takes about a year. That's really fast for automakers.
  • Shara Tibken 1/5/2015 5:14:36 AM
    But when companies have close partnerships and share info about roadmaps far in advance, they can plan ahead.
  • Ben Fox Rubin 1/5/2015 5:15:47 AM
    Hudi mentions an Audi concept car, with a sleek virtual cockpit and touch displays. "This is the shape of the future."
  • Ben Fox Rubin 1/5/2015 5:16:13 AM
    "What I need from Nvidia is computing power," Hudi said.
  • Ben Fox Rubin 1/5/2015 5:16:43 AM
    "Anyone who says they need more pixels is just music to my ears," Huang said, to laughs.
  • Shara Tibken 1/5/2015 5:17:04 AM
    As CNET Reviews editor in chief Lindsey Turrentine noted in her CES 2015 preview, auto is going to be huge at CES this year.
  • Ben Fox Rubin 1/5/2015 5:17:06 AM
    "Brings tears to my eyes, actually," he added.
  • Shara Tibken 1/5/2015 5:17:12 AM
    Audi will have more announcements this week.
  • Ben Fox Rubin 1/5/2015 5:18:53 AM
    Audi is developing "piloted driving." Doing long-distance piloted driving tour from Silicon Valley to Vegas, Hudi said. See this post for more on Audi's efforts: www.cnet.com
  • Steven.Musil 1/5/2015 5:19:07 AM
    Just a quick reminder: Once the event begins, reader comments will be suspended.
  • Ben Fox Rubin 1/5/2015 5:19:11 AM
    They finished the first day successfully. Everything went fine.
  • Ben Fox Rubin 1/5/2015 5:21:42 AM
    Hudi said self-driving cars can learn and it won't be too long before such cars will be available from Audi.
  • Ben Fox Rubin 1/5/2015 5:22:16 AM
    Another important part of Drive PX is called Surround Vision.
  • Ben Fox Rubin 1/5/2015 5:22:20 AM
    Can see around the car.
  • James Martin 1/5/2015 5:22:41 AM
  • Ben Fox Rubin 1/5/2015 5:22:47 AM
    Now we're seeing on the big screen a simulation with a red Jeep 4x4.
  • James Martin 1/5/2015 5:23:07 AM
  • Ben Fox Rubin 1/5/2015 5:23:24 AM
    Nvidia developed a simulator, using a parking garage for the car to drive around.
  • Ben Fox Rubin 1/5/2015 5:23:36 AM
    It's actually based off Nvidia's HQ garage.
  • Ben Fox Rubin 1/5/2015 5:24:13 AM
    "We simulate obsessively so our chips are perfect," Huang said.
  • Ben Fox Rubin 1/5/2015 5:25:07 AM
    The idea here is to attach cameras to this simulator Jeep.
  • Ben Fox Rubin 1/5/2015 5:25:24 AM
    Now we're seeing camera views of four different cameras around the vehicle.
  • James Martin 1/5/2015 5:26:08 AM
  • Ben Fox Rubin 1/5/2015 5:26:42 AM
    These inputs are used for Drive PX to recognize the environment around it.
  • James Martin 1/5/2015 5:27:50 AM
  • Ben Fox Rubin 1/5/2015 5:27:50 AM
    They are walking us through a lot of the capabilities of this simulator. Nvidia is very into simulators, it seems.
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