Panasonic press conference at CES 2015 | CNET

Panasonic press conference at CES 2015

Panasonic will map out a post-plasma TV future at its CES 2015 press conference in Las Vegas.

  • James Martin 1/5/2015 5:39:50 PM
  • James Martin 1/5/2015 5:40:38 PM
  • Nick Statt 1/5/2015 5:41:09 PM
    We're here setting up at the Mandalay Bay Hotel. Our photographer, James Martin, is snapping some early shots as the room begins filling up.
  • James Martin 1/5/2015 5:47:54 PM
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  • James Martin 1/5/2015 5:49:20 PM
  • James Martin 1/5/2015 5:53:49 PM
  • James Martin 1/5/2015 5:54:00 PM
  • James Martin 1/5/2015 6:00:02 PM
  • Nick Statt 1/5/2015 6:01:36 PM
    The event should be starting any minute now. So far, all our best guesses to what Panasonic will focus on the niche appliances we're seeing onstage: a gluten-free bread maker and a slow juicer.
  • Nick Statt 1/5/2015 6:01:55 PM
    But we can, of course, expect to see anything and everything 4K Panasonic has up its sleeve.
  • Nick Statt 1/5/2015 6:03:17 PM
    Lights going down now in the event hall.
  • James Martin 1/5/2015 6:03:44 PM
  • James Martin 1/5/2015 6:04:46 PM
  • Nick Statt 1/5/2015 6:05:12 PM
    We're seeing a video now of Panasonic's reach into all aspects of consumer technology, from cars and hair driers to solar farms and cameras. A brief glimpse of a Tesla charger as well, which Panasonic is partnering with to pump out more lithium ion batteries over the next decade.
  • nic.healey 1/5/2015 6:05:25 PM
    Gluten-free bread maker? Nice to see something for the celiacs.
  • Nick Statt 1/5/2015 6:05:26 PM
    Panasonic Chairman & CEO Joe Taylor is onstage now.
  • James Martin 1/5/2015 6:05:39 PM
  • James Martin 1/5/2015 6:06:19 PM
  • Nick Statt 1/5/2015 6:06:36 PM
    We're starting on cars -- "For years, Panasonic has been a leader in helping the world's automakers entertain, inform and make drivers and passengers safe," says Joe Taylor.
  • nic.healey 1/5/2015 6:06:38 PM
    If we are talking Tesla and Panasonic later, I should point out that Tesla has just formally opened up shop in Australia and promised to set up a super-charger network in the country.
  • James Martin 1/5/2015 6:06:44 PM
  • Nick Statt 1/5/2015 6:07:09 PM
    Auto infotainment systems -- think software-powered screens and such in your car -- will make up more than 25 percent of Panasonic's sales this year, he added.
  • James Martin 1/5/2015 6:07:39 PM
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  • Nick Statt 1/5/2015 6:08:44 PM
    "Panasonic has also been a leader at developing power sources for electric vehicles and hybrids," Taylor said.
  • James Martin 1/5/2015 6:08:46 PM
  • nic.healey 1/5/2015 6:08:53 PM
    Panasonic are demoing the Aupeo personal radio on a Jaguar on the show floor, apparently.
  • Nick Statt 1/5/2015 6:09:09 PM
    He's now touching on lithium-ion batteries. "Panasonic today is the No. 1 supplier of lithium-ion batteries for automotive use globally."
  • James Martin 1/5/2015 6:09:21 PM
  • James Martin 1/5/2015 6:09:47 PM
  • James Martin 1/5/2015 6:10:43 PM
  • Nick Statt 1/5/2015 6:10:48 PM
    "This represents the single largest investment in automative electric vehicle batteries in history," says Taylor about the Tesla Gigafactory.
  • James Martin 1/5/2015 6:10:55 PM
  • Nick Statt 1/5/2015 6:11:20 PM
    By 2020, Tesla and Panasonic expect production of Tesla cars to hit 500,000 units by 2020, with the help of the Gigafactory.
  • Nick Statt 1/5/2015 6:11:53 PM
    "I'm not kidding, really. We're hiring," Taylor adds. The Gigafactory is expected to employ more than 6,500 people in the state of Nevada.
  • James Martin 1/5/2015 6:11:53 PM
  • Nick Statt 1/5/2015 6:12:32 PM
    Julie Bauer, Panasonic president, takes the stage.
  • James Martin 1/5/2015 6:12:48 PM
  • nic.healey 1/5/2015 6:13:12 PM
    According to Bauer, Panasonic "doesn't just make great TVs".
  • James Martin 1/5/2015 6:13:21 PM
  • Nick Statt 1/5/2015 6:13:35 PM
    For those looking for a rundown of the Panasonic business, Bauer breaks it down into adventure, entertainment, digital imaging, home and personal care and beauty.
  • Nick Statt 1/5/2015 6:13:56 PM
    In other words, cameras, TVs and sound systems, more cameras, appliances and bathroom appliances.
  • nic.healey 1/5/2015 6:14:33 PM
    Panasonic's 4K wearable camera makes an appearance in one of the videos.
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